How do syndications work?
Content syndication is the process of distributing an article to multiple websites. This can help increase exposure for your content and attract new readers, an added benefit of HARO link building.
As an example, let's say we get published on the media outlet, GoBankingRates, which has a DR of 80, and has monthly organic traffic of 2.4M.
The article gets syndicated to Yahoo, which has a DR of 92, and has monthly organic traffic of 61.8M.
In terms of how this is applied to your purchase, syndications are only counted when the site is above DR 70.
This ensures top-tier HARO placements, which typically have extraordinary monthly organic traffic, and can lead to referral traffic.
In this example, the syndication to Yahoo increased exposure 25x more than if it was only published on GoBankingRates.