We specialize in building relationships. Both with reporters, and with our clients.
Over time, the more we learn about you, your brand, and your mission, the better we're able to support your vision to help you reach your goals.
The majority of our clients are long term and are seeing compounding effects of our work that is creating exponential growth for their brands.
For HARO link building campaigns, on average, it takes 3-4 weeks of consistent HARO outreach to start seeing published articles and high quality backlinks.
In some cases, it can be sooner, or longer, depending on the industry. We're at the mercy of each publisher's editorial calendar.
The key to successful link building is to build a consistent pipeline of HARO outreach for relevant requests. The work we do in month 1 typically yields links in month 2, and so on.
We do, however, see HARO links in a matter of a few days on occasion. We constantly monitor for mentions of your band using Google Alerts and other tools.
Yes, we have a team of highly-skilled, native copywriters who conduct extensive research and write compelling copy.
Additionally, all of our content is passed through Grammarly and Copyscape to ensure the content is grammatically correct and free of plagiarism.
If you prefer to write the content yourself, we guide you through our process and optimize each piece of content for the best chance of getting published.
Getting your brand featured on high quality, relevant publications by building links from HARO increases your visibility and builds brand awareness.
In addition, link building is a critical component of any SEO strategy.
In fact, backlinks and content are the two biggest ranking factors for Google.
Google looks at links as "votes of confidence".
If a publication is willing to include links to your website in their content, it's telling Google that your website is trustworthy.
Based on the package that you select, we guarantee that we will get your specified number of articles published with a link included.
However, we can't guarantee placement on a specific website, as we're at the mercy of each journalist and their editor.
We keep working until all of your links have been published, and we only count websites that are above DR 40.
If we get your brand featured and the site only mentions your brand without a link, that is considered free press for your brand and is not counted toward your link building purchase.
Content syndication is the process of distributing an article to multiple websites. This can help increase exposure for your content and attract new readers, an added benefit of HARO link building.
As an example, let's say we get published on the media outlet, GoBankingRates, which has a DR of 80, and has monthly organic traffic of 2.4M.
The article gets syndicated to Yahoo, which has a DR of 92, and has monthly organic traffic of 61.8M.
In terms of how this is applied to your purchase, syndications are only counted when the site is above DR 70.
This ensures top-tier HARO placements, which typically have extraordinary monthly organic traffic, and can lead to referral traffic.
In this example, the syndication to Yahoo increased exposure 25x more than if it was only published on GoBankingRates.
The majority of the time, the link is branded anchor text that points back to your home page. This is out of our control, as this is the general nature of the way articles are written.
For example, the article will say something like:
According to Johnny Appleseed, CEO of AppleTree.com, "the best apples are Fuji apples."
However, if you have robust blog content, we can sometimes reference a blog post to support what we're writing in our pitch. In some cases, a journalist will link back to your blog post.
In this example, if you had some content about Fuji apples, we would try using that in our HARO pitch.