1
Onboarding·15 min
Onboard Your Client
A 15-minute call to confirm service mix and vertical fit. No lengthy kickoff docs.
Digital PR
Link Insertions
Full-Feature
White Label Link Building Services
We build the links.Everything your clients see is YOURS.
Every dot is a placement — 25,000+ earned since 2017
We become your agency’s white label link building department. You keep selling, we keep placing — fully unbranded, fully managed.
First placements typically live within 2–3 weeks.
25,000+Placements Since 2017
DR 75+Avg. Authority
30+Agency Partners
5.0 ★Clutch Rating
100%Unbranded
We Get Our Clients Featured In
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The Model
What Is White Label Link Building?
White label link building is a fulfillment model where a specialized provider builds links for your agency's clients under your brand. Your agency sells the service, owns the client relationship, and presents the results. The provider handles prospecting, outreach, placements, and reporting — invisibly.
You'll also see the same arrangement called link building reselling, outsourced link building, or private label link building. Different labels, identical mechanics: you bring the client, we deliver unbranded work product, and your team presents it as its own. Your clients never see our name on a report, an email, or an invoice.
What separates providers is what "link building" actually means once the contract is signed. The industry default and our model don't produce the same asset:
Most Providers
DR 20–60
typical placement range
Guest post fulfillment — original articles placed on sites that accept them
Fast and cheap, but replicable by your client with a Google search
Reporter Outreach
DR 75+
average placement
Editorial digital PR — your clients quoted as expert sources in journalist-written articles on Healthline, USA Today, and Forbes
Earned coverage that builds the brand-mention footprint AI search engines cite
The editorial core does the heavy lifting; we supplement with link insertions placed in existing editorial content and full-feature articles where a client's strategy calls for them.
The model fits agencies that sell SEO, content, or PR retainers and need placements delivered reliably without hiring, training, and retaining an outreach team. If you're still weighing whether white label link building services fit your agency at all, our white label link building guide for agencies covers the decision in depth — link types, risk profiles, margin math, and when building in-house actually makes more sense.
Built for Agencies
Drop the Operational Weight
Every responsibility on the left disappears when you partner with us. Your team gets their time back — your clients get better results.
Without a Partner
- Hire & manage outreach team
- Vet every placement site
- Build reporter relationships
- Maintain quality at scale
- Rebuild the pipeline every month
- Fixed overhead on your P&L
RO
With Reporter Outreach
One Partnership
White label fulfillment, handled.
Your agency keeps the client relationship. We run the entire delivery engine behind the scenes — no hiring, no payroll, no ops overhead.
9+ yrs
12+ industries
25K+ placements
-
0Hires to make
-
1Partner to manage
-
2-3 weeksTime to first placement
-
100%Unbranded to clients
★★★★★
"We have been thoroughly impressed by the work that Reporter Outreach has provided to us and our clients."
Trevor Gage · Director of Earned & Owned Media, Webserv · 5.0 on Clutch
What We Handle
Built Around Digital PR.
Digital PR is the engine. Full-feature articles and link insertions extend the same editorial relationships into formats that fit different client profiles.
The Flagship
Digital PR —
Explore Digital PR →
Digital PR —
the engine of our stack.
Your client quoted as an expert source in journalist-written articles on major publications. Reactive, earned, editorial — we respond to reporter queries daily, we don't cold-pitch.
Expert commentary
Reactive PR
Earned editorial
AI search visibility
Placements Earned
25,000+
Average DR
75+
Full-Feature Articles
A dedicated editorial feature on a major publication — a full article about your client, not a mention or a quote.
Format
Brand Story
DR Range
70–94
Link Insertions
Contextual backlinks placed in existing editorial content on third-party sites. Dofollow verified on every placement.
Link Type
DoFollow Links
Vertical Fit
SaaS · Tech · eCom
A Turnkey System
How Our White Label Link Building Works
Fully managed — prospecting, outreach, content, QA, placement, and reporting — ready to plug into your agency on day one.
Repeats
Monthly
Delivery
Delivery
Every 30 days
2
Execution·Weeks 1–3
We Handle Everything
Prospecting, vetting, outreach, content, QA, placement — all executed invisibly under your brand every cycle.
Outreach
Content
QA
Placement
3
Delivery·Monthly
You Deliver the Results
An unbranded monthly report ready to send — placement URLs, DR, anchor text, traffic. Then the cycle starts again.
URLs
DR
Anchors
Traffic
Quality Control
The Vetting Report
Every site and publication runs through the same audit before it ever reaches your client. Here's what the report looks like.
Vetting Report · Sample
All Checks Passed
01
Domain Rating
Verified in Ahrefs
Pass
02
Organic Traffic
Real search visitors
Pass
03
Editorial Standards
Editorial oversight confirmed
Pass
04
Topical Relevance
Audience aligned to the client's industry
Pass
05
Indexation Health
Confirmed indexed in Google
Pass
06
Content Freshness
Actively publishing
Pass
Result
6 / 6 checks passed — approved for outreach
✕
One failed check is all it takes — sites that don't pass never reach your client.
The Results
Your Clients See Results as They Happen
No waiting for monthly reports. Every placement goes into a live tracker your clients can check anytime — updated the same day a link goes live.
Updated daily as links go live
Publication, DR, organic traffic, and live URL
Fully unbranded — share directly with clients
One tracker per client — scales with your roster
Your Agency
Client A — Healthcare
Client B
Client C
Date
Publication
DR
Mo. Traffic
Status
Apr 13
healthline.com
92
60.8M
Live
Apr 12
webmd.com
92
38.5M
Live
Apr 9
medicalnewstoday.com
91
21.4M
Live
Apr 7
verywellhealth.com
90
6.6M
Live
Apr 4
health.com
87
2.8M
Live
Apr 1
everydayhealth.com
89
2M
Live
Mar 28
prevention.com
84
1.5M
Live
Mar 25
goodrx.com
85
21M
Live
8 placements this month
DR & traffic via Ahrefs
Partner Spotlight
Proven On 20+ Agency Clients
Webserv — a healthcare marketing agency — ran link building fulfillment for their entire client roster through Reporter Outreach, with every placement and report delivered under the Webserv name.
★★★★★
5.0 on Clutch
✓ Verified Review
"The agreed-upon deliverables were provided on time. In rare instances where a client was dissatisfied with a portion of their deliverables, the Reporter Outreach Team quickly resolved the issue. They've been a trusted source for our team as we explore new industries and special circumstances."
Trevor Gage
Director of Earned & Owned Media · Webserv
The Outcome
From Trevor's Clutch review
"Demonstrable improvement to Site Authority Metrics (Domain Authority, Domain Rating, Authority Score), monthly organic traffic, and the number of keywords their sites rank for."
20+
Healthcare Clients
20
Months Partnered
5.0
Clutch Rating
$200K+
Engagement Value
The Full Breakdown
In-House Link Building vs. a White Label Partner
The line-by-line version of the trade — what each operational burden looks like in-house, and what it becomes with a fulfillment partner behind your brand.
| Without a Partner | With Reporter Outreach |
|---|---|
| Recruiting, training, and retaining outreach staff | One partner to manage — no payroll, no training, no turnover risk |
| Cold-starting journalist relationships | 200+ publication relationships — direct lines to reporters, built since 2017 |
| Vetting placement sites one by one | Six-filter manual vetting on every placement — DR, traffic, editorial standards, relevance, indexation, freshness |
| Refilling the placement pipeline monthly | First placements live in 2–3 weeks, then a monthly delivery cycle that runs itself |
| Hand-building client reports | Unbranded, client-ready reports plus a live tracker updated the day each link goes live |
| Payroll and tools as fixed overhead | Pay per placement delivered — fulfillment cost scales with revenue, not headcount |
| Delivery capped by team size | Scale up or down per client, month to month, as your roster changes |
| Fulfillment visible to your client | 100% unbranded — we never contact your clients, and your name is on every deliverable |
The honest caveat: if link building is your agency’s core product — the thing you’re known for — build the team. Owning the capability is worth the ramp. But if links are one line item inside a broader SEO or content retainer, in-house link building is the most expensive way to deliver a deliverable your client never sees the mechanics of anyway.
Pricing Structure
What White Label Link Building Costs
Partner pricing is volume-based and billed per placement or per monthly plan, depending on service mix. There's no platform fee and no retainer beyond the service minimums below — you pay for placements delivered, at rates below our published direct pricing, scaled to the volume your agency commits.
Our direct rates are public, which matters more than it sounds. Most white label providers hide retail pricing so agencies can't see what the work sells for; we publish ours so you can price your own packages against a known ceiling. Here's how each service is billed:
| Service | How It's Billed | Direct (Retail) Rate | Commitment |
|---|---|---|---|
| Digital PR | Monthly placement plans — expert-source placements on DR 75+ average publications | $3,000/mo from · 7 placements | 3-month minimum, then month-to-month |
| Link Insertions | Per link, by DR tier | $300 DR 50+$400 DR 60+$500 DR 70+ | None — purchase individually |
| Full-Feature Articles | Per article, by publication | Quoted per placement | None |
Those are the rates your clients would pay coming to us directly — see the full breakdown on our pricing page. Agency partners buy below them, with the spread widening as volume grows. Most partners resell at or above the retail anchors inside their own SEO packages, which is where the margin in the model comes from: you're not marking up a mystery, you're reselling a service with a public price your client can verify.
Why we don't publish partner rates
They depend on your service mix and monthly volume, and we'd rather walk through the actual math for your roster than print a number that fits nobody. Book a strategy call and you'll leave with partner pricing, turnaround expectations, and a margin structure you can take to your own pricing page.
The Margin Model
Your Price. Your Margin. Your Client.
Partner rates are volume-based and never visible to the brands you serve. How you package and price our work is your call — that's the point of white label.
01 — Our Side
Partner Rate
Volume-based pricing that improves as your roster grows. Never published, never visible to your clients.
02 — Your Side
Your Markup
Fold it into an SEO retainer, sell it as a PR add-on, or resell per placement. Your brand on every deliverable.
03 — What You Keep
The Spread & the Relationship
The difference between our rate and yours is profit. The relationship, the renewals, the referrals — all yours.
Pay per placement — no retainers, no fixed overhead
3-month minimum on digital PR, then month-to-month
Link insertions purchased individually, no commitment
Common Questions
Frequently Asked Questions
Never. We work entirely behind the scenes. All reports, communication, and deliverables are fully unbranded. Your clients will only ever see your agency's name. We never contact them directly, and our branding is stripped from all materials before delivery.
Three core services: digital PR (your client quoted as an expert source in journalist-written articles), full-feature articles (dedicated editorial features on major publications), and link insertions (contextual backlinks placed in existing editorial content, primarily for SaaS, technology, and ecommerce brands). Most agency partners use a mix of all three to balance authority, relevance, and coverage across their clients.
Digital PR placements come from publications that clear a DR 50+ quality minimum, with an average of DR 75+ across campaigns. Full-feature articles range from DR 70 to DR 94. Link insertions come in three tiers: DR 50+, DR 60+, and DR 70+. We'll recommend the right mix for each client based on their industry and competitive landscape.
Every site and publication we pitch goes through manual vetting — no automated lists, no network of the week. We check six filters on every placement: domain rating, organic traffic, editorial standards, topical relevance, indexation health, and content freshness. The vetting process stays identical whether you have 5 clients or 50.
Same terms we offer our direct clients: a 3-month minimum on digital PR, then month-to-month. Link insertions are purchased individually with no commitment. You can start with as few as one client and scale up as your roster grows.
It depends on the service. For digital PR, we need the client's brand name, website URL, expert source (the person being quoted), their job title, bio, headshot, and company bio — about 15 minutes to collect. For link insertions, we just need the website URL, target pages, and anchor text preferences.
Once onboarded, we handle everything else — prospecting, outreach, content, and placement. Digital PR launches as soon as a relevant journalist opportunity surfaces. Link insertion campaigns typically launch within the first week.
Once onboarded, we handle everything else — prospecting, outreach, content, and placement. Digital PR launches as soon as a relevant journalist opportunity surfaces. Link insertion campaigns typically launch within the first week.
Yes. You get a clean, unbranded monthly report with placement URLs, domain ratings, anchor text, and traffic metrics — plus a live tracker updated the same day a link goes live. Send it directly to your clients, or drop the data into your own reporting template.
Agency pricing is based on volume and service mix. Most partners mark up our rates and resell as part of their own SEO packages. We'll walk you through our pricing tiers and help you build a profitable margin structure on a strategy call.
Scale Your Agency's Link Building Without Hiring
Tell us about your client roster and we'll build a custom fulfillment plan.
★★★★★
5.0 on Clutch
Proven on 20+ agency clients
25K+ placements delivered