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Digital PREarned editorial coverage AI engines cite Full-Feature ArticlesDedicated editorial features on your brand Link InsertionsPlacements in established, high-DR pages White Label Link BuildingReseller fulfillment under your agency's brand
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Healthcare Behavioral Health SaaS eCommerce Cybersecurity Technology Real Estate Financial Services HR & Recruiting Food & Recipe Interior Design Travel Fitness
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2,203%organic traffic growth in 6 months for Qooper (SaaS), on DR 78 average placements.View case studies →
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White Label Link Building Services

We build the links.Everything your clients see is YOURS.

We place. You report.

We become your agency’s white label link building department.
You keep selling, we keep placing: fully unbranded, fully managed.

Book a Strategy Call →
Request Partner Pricing

First placements typically live within 2 to 3 weeks.

25,000+Placements Since 2017
DR 75+Avg. Authority
30+Agency Partners
5.0 Clutch Rating
100%Unbranded
Where your clients get quoted
  • ForbesDR 94
  • HealthgradesDR 86
  • ParadeDR 85
  • Business InsiderDR 92
  • Travel + LeisureDR 89
  • CNETDR 91
  • Martha StewartDR 88
  • HuffPostDR 92
  • Inc.DR 91
  • Real SimpleDR 87
  • Psych CentralDR 87
  • Reader’s DigestDR 86
  • EntrepreneurDR 91
  • USA TodayDR 92
  • ForbesDR 94
  • HealthgradesDR 86
  • ParadeDR 85
  • Business InsiderDR 92
  • Travel + LeisureDR 89
  • CNETDR 91
  • Martha StewartDR 88
  • HuffPostDR 92
  • Inc.DR 91
  • Real SimpleDR 87
  • Psych CentralDR 87
  • Reader’s DigestDR 86
  • EntrepreneurDR 91
  • USA TodayDR 92
  • ForbesDR 94
  • HealthgradesDR 86
  • ParadeDR 85
  • Business InsiderDR 92
  • Travel + LeisureDR 89
  • CNETDR 91
  • Martha StewartDR 88
  • HuffPostDR 92
  • Inc.DR 91
  • Real SimpleDR 87
  • Psych CentralDR 87
  • Reader’s DigestDR 86
  • EntrepreneurDR 91
  • USA TodayDR 92
Domain Ratings via Ahrefs · October 2026

What Is White Label Link Building?

Definition

White label link building is a fulfillment model where a specialized provider builds links for your agency's clients under your brand. Your agency sells the service, owns the client relationship, and presents the results. The provider handles prospecting, outreach, placements, and reporting, and stays invisible to your clients.

Also sold as white label backlinks or a link building reseller program. The arrangement is the same.

Most providers resell guest posts. We get your clients quoted by journalists.

White label link building comes in four forms: editorial coverage a journalist chose to run, full features placed directly with publication editors, links inserted into existing articles, or guest posts on sites that publish anyone. A resold guest post gets your client a DR number in a report and a link they could have ordered themselves. The strongest thing you can resell is coverage that has to be earned: journalists choosing to quote their experts, won by answering reporter queries every day and delivered under your brand.

ApproachTypical DRHolds up to a client audit?What it builds
Editorial digital PR DR 75+average YesA journalist chose to quote the expert; there is no listing to find and no price to compare Domain authority plus the brand mentions AI engines cite, reported under your brand
Full-feature articles DR 70 to 94 YesA full article about your client on a major publication, approved by you before it publishes Brand authority, plus a feature your client can reuse in sales and PR
Link insertions DR 50 to 70+ YesVetted sites with real organic traffic, replaced free if a link drops within 12 months Targeted authority for specific pages
Guest posting DR 20 to 60 RarelyOften on private blog networks; any reseller can order the same post Page-level links your client could buy directly

We fulfill the first three. No guest post networks.

What you can resell

Built around Digital PR.

Digital PR is the engine. Full-feature articles go straight to publication editors, and link insertions run through the site owners we work with.

White Label Digital PR

For the client who wants AI assistants to recommend them.

Your client quoted as an expert source in journalist-written articles on major publications. Reactive, earned, editorial: we respond to reporter queries daily, we don’t cold-pitch.

Retail, from

$3,000/mo

7 placements a month at the entry plan, with 15 and 32 placement plans.

Format
Expert quote and link
Average DR
75+ (50+ minimum)
Industries
Every industry we serve
Terms
3-month minimum, then monthly
Explore Digital PR →

Full-Feature Articles

For the client who wants to be the story, not a quote in it.

A dedicated editorial feature on a major publication: a full article about your client, not a mention or a quote.

Retail, from

$1,500/article

Priced per publication, all-inclusive.

DR range
70 to 94
Approval
Yours, before it publishes
Terms
Per article, no commitment
Explore Full-Feature Articles →

Link Insertions

For the client who needs specific pages to rank.

Contextual links in existing articles, on sites shortlisted for each client page and keyword. You approve every site and anchor, every link is dofollow, and one that drops within 12 months is replaced free.

Retail, from

$300/link

$300 at DR 50+, $400 at DR 60+, $500 at DR 70+.

Offered for
SaaS and tech, eCommerce, cybersecurity, financial services, HR and recruiting
Live in
2 to 3 weeks, after your approval
Terms
Per link, no commitment
Explore Link Insertions →
Partner ratePrivate

Your rate sits below every price above.

Set for your agency on a strategy call, and never shown to the brands you serve. You set what your client pays, and the spread is yours.

What you pay

$

Unlocked on a call

Book a Strategy Call →
Request Partner Pricing
Built for agencies

Drop the operational weight

In-house link building versus a white label partner, line by line: eight jobs your team would carry, and what each one becomes.

What each link building responsibility looks like in-house and what it becomes with Reporter Outreach as a white label partner
Without a partnerEight jobs to run in-house. With Reporter OutreachOne partnershipWhite label fulfillment, handled.Your agency keeps the client relationship. We run the delivery engine behind the scenes.
Recruiting, training, and retaining outreach staffOne partner to manage: no payroll, no training, no turnover risk
Cold-starting journalist relationshipsReporter queries answered daily on Qwoted, Featured, and Source of Sources, plus reporter relationships built since 2017
Vetting placement sites one by oneSix-filter manual vetting on every placement: DR, traffic, editorial standards, relevance, indexation, freshness
Refilling the placement pipeline monthlyFirst placements live in 2 to 3 weeks, then a monthly delivery cycle that runs itself
Hand-building client reportsUnbranded, client-ready reports plus a live tracker updated the day each link goes live
Payroll and tools as fixed overheadPay for placements, not payroll: one invoice a month for the placements you order, so cost scales with revenue, not headcount
Delivery capped by team sizeScale up or down per client as your roster changes
Fulfillment visible to your client100% unbranded: we never contact your clients, and your name is on every deliverable

The honest caveat: if link building is your agency’s core product, the thing you’re known for, build the team. Owning the capability is worth the ramp. But if links are one line item inside a broader SEO or content retainer, in-house link building is the most expensive way to produce a line item your client never sees the mechanics of anyway.

Quality control

The vetting report

Every site and publication runs through the same six checks before it ever reaches your client. This is the report it has to pass.

inc.com Vetted for a marketing agency client, 1 October 2026

6 of 6 passed. Cleared for pitches.

  1. 1Domain ratingDR 91Verified in Ahrefs, DR 50+ minimum for digital PR
  2. 2Organic traffic432K visits a monthReal search visitors, verified in Ahrefs
  3. 3Editorial standardsBylined staff writersEditorial oversight confirmed
  4. 4Topical relevanceBusiness readersAudience aligned to the client’s industry
  5. 5Indexation health45.8K keywords rankingConfirmed indexed in Google
  6. 6Content freshnessPublishes dailyActively publishing

One failed check is all it takes Example

Stopped at check 2. It never reaches your client.

  1. 1Domain ratingHigh DR
  2. 2Organic trafficAlmost no search visitors
  3. 3 to 6Remaining checksNever run

Domain Rating, organic traffic and ranking keywords via Ahrefs on 1 October 2026, the day the site was vetted.

A turnkey system

How our white label link building works

One short intake per client. From there it runs on a monthly cycle: we do the work, you send the report.

  1. 1Once, 15 min

    Onboard your client

    A 15-minute intake per client: service mix, vertical fit, and the expert your client wants quoted. No lengthy kickoff docs.

  2. 2Daily

    We handle everything

    Prospecting, vetting, outreach, content, QA and placement, all of it done invisibly under your brand.

  3. 3Monthly

    You deliver the results

    An unbranded monthly report ready to send, plus a live tracker your client can check anytime.

Steps 2 and 3 repeat every month

Your clients see results as they happen

No waiting for the monthly report. Every placement goes into a live tracker your clients can check anytime, updated the same day a link goes live.

  • Publication, live URL, anchor text, DR and organic traffic
  • Fully unbranded: share it with clients as your own
  • One tracker per client, so it scales with your roster
Book a Strategy Call
Client A: Healthcare Placement tracker
Your agency
Went livePublicationAnchorDRTraffic
Todayhealthgrades.comBrand name863.3M
3 days agoverywellmind.comExpert name902.5M
6 days agomedicalnewstoday.comBrand name9111.6M
8 days agoverywellhealth.comExpert name904.4M
11 days agohealth.comBrand name872.1M
14 days agoeverydayhealth.comBrand name891.5M
18 days agomedscape.comExpert name905.5M
21 days agoeatingwell.comBrand name851.5M
8 placements in the last 30 daysSample data. DR and monthly traffic via Ahrefs, Oct 2026
Partner spotlight

20+ clients, one agency partner

Most white label partners never name their fulfillment vendor. Webserv, a healthcare marketing agency, did: they ran link building for 20+ of their healthcare clients through Reporter Outreach, with every placement and report delivered under the Webserv name.

“The Reporter Outreach process and deliverables are tailored to the unique needs of our Healthcare clients. Their flexible and accessible processes align with the priorities and demands of our clients and their clinicians.”

Trevor Gage headshot

Trevor Gage

Director of Earned & Owned Media, Webserv

The outcome

From the same review

“By examining our clients’ search performance before and after utilizing Reporter Outreach, there is a demonstrable improvement to both their Site Authority Metrics (Domain Authority, Domain Rating, Authority Score, etc.) as well as their amount of monthly organic traffic and the number of keywords that their sites rank for.”

Clutch rating
5.0
Review
Verified by Clutch
Partnership
20 months
Project size
$200,000+
Read the review on Clutch →
Before you partner

Frequently asked questions

No. We work entirely behind the scenes. Reports, communication, and deliverables are fully unbranded, we never contact your clients directly, and our name is stripped from every file before it reaches you. Your clients only ever see your agency.

Yes. A reseller program is how a provider sells to agencies; white label is how the work gets delivered: unbranded, under your agency’s name. Ours is both. You resell placements at the price you set, we fulfill them, and everything your clients see carries your brand.

Three services: digital PR (your client quoted as an expert source in journalist-written articles, on publications that clear a DR 50+ minimum and average DR 75+ across campaigns), full-feature articles (dedicated editorial features on publications from DR 70 to DR 94), and link insertions (contextual links in existing articles, in three tiers: DR 50+, DR 60+, and DR 70+). Digital PR is the core of most partnerships; full-feature articles and link insertions are added client by client.

Digital PR is available across every industry we serve, including healthcare, behavioral health, SaaS, eCommerce, cybersecurity, technology, real estate, financial services, HR and recruiting, food and recipe, interior design, travel, and fitness. Full-feature articles depend on which publications in your client's category are accepting features, and we confirm availability before you commit. Link insertions are offered for SaaS and technology, eCommerce, cybersecurity, financial services, and HR and recruiting clients only; we don't place them for healthcare, behavioral health, or real estate.

Every site and publication we pitch goes through manual vetting: no automated lists, no network of the week. We check six filters on every placement: domain rating, organic traffic, editorial standards, topical relevance, indexation health, and content freshness. The vetting process stays identical whether you have 5 clients or 50.

Ask five things before you sign. Can they show recent placements you can open and check yourself? Do the host sites have real organic traffic in Ahrefs, not just a high DR? Do they stay away from private blog networks and sites that publish anyone for a fee? Is every report fully unbranded, with a live view of each link? And is their retail pricing public, so you know what your clients could pay direct? A provider that can’t answer all five in writing puts your client relationships at risk.

Partner pricing is set agency by agency. Each month is invoiced up front for the placements you order, and we deliver them over the course of the month, the same way we bill direct clients. There's no platform fee, and partner rates sit below our published retail pricing. Retail is public, so you can price your own packages against a known ceiling: digital PR from $3,000 a month for 7 placements, full-feature articles from $1,500 per article, and link insertions $300 to $500 per link by DR tier.

They're set agency by agency, so a printed number would fit nobody. We set yours on a strategy call for your roster, along with turnaround expectations and a margin structure you can take to your own pricing page. Partner rates are never shown to the brands you serve.

Partners buy below retail, and most resell at or above the retail anchors inside their own SEO packages. You're not marking up a mystery: the retail price is public, so you know what the same placement sells for direct. Fold it into a retainer, sell it as a PR add-on, or resell per placement, under your name either way.

Same terms we offer our direct clients: a 3-month minimum on digital PR, then month to month. Full-feature articles and link insertions are purchased individually with no commitment. You can start with as few as one client and scale up as your roster grows.

Yes. You can start with a single client and add more as your roster grows. Each month is invoiced up front for that month’s placements, so there’s no hire to make, no tools to buy, and no team to keep busy in a slow month. Digital PR carries the same 3-month minimum we give direct clients; full-feature articles and link insertions have no commitment.

It depends on the service. For digital PR, we need the client's brand name, website URL, expert source (the person being quoted), their job title, bio, headshot, and company bio, about 15 minutes to collect. For full-feature articles, we need the goal and angle for the piece, then a short questionnaire covering background, quotes, and proof points; nothing goes to the publication until you've signed off on the draft. For link insertions, send the client's top 5 to 10 target pages with a keyword for each. We come back with a shortlist of sites for each page, and nothing is pitched until you approve the sites and anchors.

Once onboarded, we handle everything else: prospecting, outreach, content, and placement. Digital PR launches as soon as a relevant journalist opportunity surfaces. Full-feature articles take 2 to 3 weeks from editor pitch to live article. Link insertions go live within 2 to 3 weeks of your approval.

First placements typically go live within 2 to 3 weeks. Ranking movement, and sometimes AI citations, usually show in months 3 to 6, and the authority compounds over months 6 to 12. That’s why digital PR carries a 3-month minimum: the first quarter builds the foundation the rankings come from.

Yes. You get a clean, unbranded monthly report with placement URLs, domain ratings, anchor text, and traffic metrics, plus a live tracker updated the same day a link goes live. Send it directly to your clients, or drop the data into your own reporting template.

Yes. White labeling is a standard fulfillment arrangement across professional services, and Google has no rule about who does the outreach behind an agency. Our digital PR placements are editorial, earned when a journalist chooses to quote your client's expert, so the risk profile is the same as any earned media.

Scale your agency's link building without hiring

A 30-minute strategy call: we look at your roster and service mix, tell you what we'd fulfill first, and leave you with partner pricing and a margin structure. No commitment.

Book a Strategy Call →
Request Partner Pricing

First placements typically live within 2 to 3 weeks of kickoff. Everything your clients see carries your name.

Reporter Outreach

Build authority with Digital PR and editorial links, improving rankings and AI visibility.

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Email
sales@reporteroutreach.com
Phone
(619) 485-2582
Location
San Diego, CA
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