Digital PR & Link Building Agency

Reporters
should be
quoting

Reactive journalist outreach: your experts get quoted in Forbes, Healthline, USA Today, and hundreds more. Your site earns the editorial links, brand mentions, and AI citations that follow.

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25,000+Placements since 2017
DR 75+Avg. Authority
500+Clients served
5.0 Clutch & Google
Where Those Placements Run
  • ForbesDR 94
  • HealthlineDR 92
  • ParadeDR 85
  • Business InsiderDR 92
  • Travel + LeisureDR 89
  • VentureBeatDR 91
  • Martha StewartDR 88
  • HuffPostDR 92
  • Inc.DR 91
  • Real SimpleDR 87
  • Psych CentralDR 87
  • Reader’s DigestDR 86
  • EntrepreneurDR 91
  • USA TodayDR 92
Domain Ratings via Ahrefs · September 2026

The Problem

Why brands stay invisible in AI search

Two independent studies, one answer. AI assistants go by what other people publish about you, not what you publish about yourself.

1What AI reads

84% of what AI assistants cite is earned media

Sites you don’t own: journalism, research, reference sites and third-party articles.

Muck Rack, “What Is AI Reading?” (May 2026). 25 million+ links cited by ChatGPT, Claude and Gemini.

2Who it names

The brands that show up in AI answers are the ones other sites mention most.

  1. 0.664
    Branded web mentionsYour brand named on other sites
  2. 0.527
    Branded anchorsLinks whose text is your brand name
  3. 0.392
    Branded search volumePeople searching for you by name
  4. 0.326
    Domain RatingStrength of your backlink profile
  5. 0.295
    Referring domainsHow many sites link to you
What an editorial placement gives youOther factors

Ahrefs, 75,000 brands (2025, updated April 2026). Correlation with brand mentions in Google AI Overviews, where 1 would be a perfect match. The five strongest of eleven factors studied.

3How steep it is

Some coverage is not the same as enough.

Average mentions in Google AI Overviews

The top 25% of brands other sites mention most
169
The next 25%
14

The bottom half of brands averaged 0 to 3.

Ahrefs, same study of 75,000 brands.

We fix that.
Book a Strategy Call

A fixed number of editorial placements every month, DR 75+ on average, at published pricing.

Find your fit

What are you trying to build?

Four services, one quality bar. Start from the goal and the product follows.

We want AI assistants to recommend us.

Digital PR

Earned editorial coverage AI engines cite. Your brand quoted in stories journalists are already writing, on publications averaging DR 75+.

DR 75+
Avg authority
Explore Digital PR→

We need specific pages to rank.

Link Insertions

Contextual links inside already-indexed articles, every site Ahrefs-verified for authority, traffic, and relevance before we pitch. Order as few as one.

100%
Dofollow links
Explore Link Insertions→

We want to be the story, not a quote in it.

Full-Feature Articles

A full-length feature with your brand as the subject, on USA Today, VentureBeat, LA Times, and other DR 70-94 publications. You approve every word before it publishes.

200+
Publications
Explore Full-Feature Articles→

We want to resell link building under our own brand.

White Label Link Building

Our placements, your name on the report. Strategy, outreach, content, and reporting handled under your brand, at the same DR 75+ average our direct clients get.

30+
Agency partners
Explore White Label→
THE WORK

The pitch, annotated.

This is what gets editorial coverage on Everyday Health, USA Today, and Forbes. Not scraped contact lists and generic templates.

Composite pitch · names and figures changed
From: brandon@reporteroutreach.com
To: maya.bennett@everydayhealth.com
Subject: Re: Adult ADHD experts needed for Everyday Health feature

Hi Maya,

I read your piece on therapist shortages last month, and saw your Qwoted query came in 30 minutes ago.

My client Dr. Rachel Park, Chief Clinical Officer at Anchor Mental Health (telehealth ADHD platform), has overseen 12,000+ adult ADHD evaluations this year, including a 73% increase in women over 35 seeking diagnosis.

Quote-ready below:

"Adult women being diagnosed with ADHD today aren't developing it late. They've been masking it for decades. We're not seeing an epidemic; we're seeing a correction. The diagnostic criteria were built around how ADHD presents in boys. Adult women have had to wait for the field to catch up." Dr. Rachel Park, Chief Clinical Officer, Anchor Mental Health

Can grab Dr. Park for a 15-min interview before your Friday deadline. Or use as-is.

Brandon

1
References the journalist's recent work
Signals an actual relationship, not a scraped contact list pitched to thousands.
2
Responds inside the query window
30 minutes after the request. Late pitches get archived no matter how good they are.
3
Names a credentialed expert with specific data
Clinical title, named platform, concrete numbers the journalist can verify. Not a generic "industry expert."
4
Quote-ready, copy-paste friendly
Pre-formatted to drop straight into a story. Removes work the journalist would otherwise have to do.
5
Offers more, respects the deadline
Acts like a partner with flexibility, not a vendor blasting boilerplate submissions.
RELATIONSHIPS

Real journalists, real relationships

Nine years of direct relationships with the reporters who cover your category. They reply because they know our work, not because we're on a contact list.

SPEED

Inside the 24-hour window

Most journalist requests close within 24 to 48 hours. We respond inside that window, every time. Speed is the difference between "pitched" and "placed."

AUTHORITY

DR 75+ average authority

DR 50+ minimum, Ahrefs-screened for organic traffic and topical fit. Real publications with real editorial standards, not paid-post farms.

Want pitches like that going out for your brand?

Book a Strategy Call →
PROVEN RESULTS

Different industries, same playbook.

Digital PR and editorial link building, measured in organic traffic.

SaaS

Qooper

DR 78 avg
2,203%
Organic traffic growth in 6 months. 57 placements.
Read the case study →
eCommerce

BloomsyBox

DR 79 avg
555%
Organic traffic growth in 10 months. 54 placements.
Read the case study →
Healthcare

Villa Oasis

DR 80 avg
352%
Organic traffic growth in 9 months. 39 placements.
Read the case study →
See all six case studies →
Testimonials

What our clients say

From brands building authority, rankings, and AI visibility with us.

”
“
Reporter Outreach's ability to write and understand our perspective, point of view, mission, and values is impressive. I've worked with 4-5 blog and content writers, and Reporter Outreach is, by far, the best I've worked with. Their ability to write is head and shoulders above their competitors, and it feels like they've blended themselves into our point of view.
Steve Carleton headshot
Steve Carleton, LCSW
Chief Clinical Officer, Porch Light Health
Brandon goes the extra mile to ensure our link building targets are met and he's landed us some amazing placements!
Brian Lim headshot
Brian Lim
CEO, iHeartRaves & INTO THE AM
I have been using Reporter Outreach and their Qwoted link building services for about a year and a half, and I am very pleased with the high quality results and continued responsiveness.
Aaron Randhawa headshot
Aaron Randhawa
Technical Director, The Forked Spoon
We've seen an increase in organic website traffic, AI search results, and domain ranking. We've also noticed a lot more organic calls.
Farhan Abdullah headshot
Farhan Abdullah, DO
Physician and Owner, Magnolia Functional Wellness
Industries

Digital PR for your industry.

Thirteen verticals, each with its own publications, journalists, and vocabulary. Pick yours.

Healthcare Behavioral Health SaaS eCommerce Cybersecurity Technology Real Estate Financial Services HR & Recruiting Food & Recipe Interior Design Travel Fitness
Industries overview →
Accountability

Why brands choose us.

Choosing the right link building agency matters more than choosing to build links at all.

Live tracker.

Transparent tracking

Live link tracker with publication name, DR, traffic, anchor text, and URL. Verify every placement yourself.

9 years

Journalist relationships

Direct relationships with reporters, built pitch by pitch since 2017. Access you can't buy and competitors can't shortcut.

1:1

Replacement guarantee

If a placement goes live and doesn't meet the agreed quality standards for DR, traffic, and relevance, we replace it.

Nothing lost.

Rollover guarantee

If we don't hit your placement count, undelivered links roll into next month and get prioritized first.

Pricing

Monthly digital PR packages.

Authority digital PR placements delivered every month to improve rankings, brand trust, and AI search visibility.

Same publications at every tier; only the price per placement changes. 3-month minimum, then month to month.

Starter

$3,000/mo
$429 per placement
7 authority placements / month
Best for: testing AI visibility and building early authority signals
  • DR 75+ average on authority sites
  • Targeted pitching and expert copywriting
  • Branded and natural anchor strategy
  • Live link tracker and monthly reporting
  • Rollover on undelivered placements
Book a Strategy Call
Most Popular

Growth

$6,000/mo
$400 per placement
Save $29 per placement vs Starter
15 authority placements / month
Best for: consistent authority building with steady wins for most brands
  • DR 75+ average on authority sites
  • Targeted pitching and expert copywriting
  • Branded and natural anchor strategy
  • Live link tracker and monthly reporting
  • Rollover on undelivered placements
Book a Strategy Call
Best Value

Elite

$12,000/mo
$375 per placement
Save $54 per placement vs Starter
32 authority placements / month
Best for: aggressive growth in competitive verticals or multi-brand portfolios
  • DR 75+ average on authority sites
  • Targeted pitching and expert copywriting
  • Branded and natural anchor strategy
  • Live link tracker and monthly reporting
  • Rollover on undelivered placements
Book a Strategy Call
Delivery & Rollover

Placements are delivered throughout each month. Any undelivered links roll into the next billing cycle automatically. Nothing is wasted.

Minimum Term

All packages require a 3-month minimum commitment. After that, cancel anytime with 30 days' notice. No long-term lock-in.

A la carte

Link Insertions from $300 per link and Full-Feature Articles from $1,500 per article, no monthly minimum. White label rates on a strategy call.

HOW IT WORKS

Get started in three steps.

We handle outreach, writing, and placement tracking, so you earn authority links that improve rankings and AI visibility.

1

Book a Strategy Call

We'll review your goals, competitors, and target pages, then recommend the right package and a plan for building authority.
2

Quick onboarding

After the call, you'll fill out a short intake form. Topics, URLs, positioning, and approval. We'll build your pitch angles and start outreach immediately.
3

Placements go live

First placements typically land within 2 to 3 weeks of kickoff, and every link arrives in your live tracker as it's placed, with publication, DR, and anchor text. Ranking movement typically follows in months 3 to 6 as the authority compounds.
Book a Strategy Call →
COMMON QUESTIONS

What brands ask before they start.

Straight answers on how we work, what it costs, and what to expect.

We pitch journalists and write editorial responses every day: reactive journalist outreach through Qwoted queries and direct media relationships built since 2017. No PBNs, no guest-post networks, no recycled site lists.

Every placement lands in a live tracker with the publication, DR, and anchor text, so you can click into any link and verify it on the publication yourself. Most agencies show you a spreadsheet and hope you don't look too closely.

First placements typically go live within 2 to 3 weeks of kickoff. Meaningful ranking movement builds in months 3 to 6 as authority accumulates, and gains compound through months 6 to 12.

That's also why we require a 3-month minimum. It's the shortest honest window to build a measurable authority signal, not a sales tactic. After that, everything runs month to month.

AI assistants recommend brands they can verify through independent editorial coverage. Per the Muck Rack data above, 84% of what they cite is earned media, not brand-owned channels. A brand quoted on DR 75+ average publications is one ChatGPT, Perplexity, Gemini, and Google AI Overviews can confidently surface. A homepage and a social feed alone give them nothing independent to verify.

That editorial footprint is exactly what our Digital PR service builds.

Most brands start with Digital PR: it builds editorial authority and AI visibility at the same time, month after month. Link Insertions fit when you need contextual links with specific anchors on established, DR 50+ pages. Full-Feature Articles are dedicated features on major publications, and White Label is for agencies fulfilling under their own brand.

If you're not sure, book a call and we'll tell you straight, including if the answer is "not yet."

Digital PR packages run $3,000 to $12,000 per month depending on placement volume: 7 to 32 placements at $375 to $429 each, with a 3-month minimum and month to month after. Link Insertions are $300 to $500 per link, sold a la carte. Full-Feature Articles start at $1,500 per article.

Full breakdowns are on the pricing page.

No one can promise a specific journalist will run a specific story, and anyone who does is selling something else. What we do guarantee: your monthly placement count, with undelivered placements rolling into the next month and getting prioritized first; a 1:1 replacement if a placement goes live and misses the agreed standard for DR, traffic, and relevance; and a live tracker where every placement can be verified on the publication itself.

Full-Feature Articles are simpler still: you only pay for articles that go live.

Reviews are on Clutch, where we hold a 5.0, and on Google. For placements, the six case studies link to live coverage, the Full-Feature Articles page shows published features you can click through to USA Today, VentureBeat, and HackerNoon, and every client works from the same live tracker.

Ask for placements in your vertical on the call.

Brandon Schroth founded Reporter Outreach in San Diego in 2017 and still runs it. Most of our clients are in the United States, with some abroad.

We're a digital PR and link building agency rather than a traditional PR firm: the work is earned editorial coverage and links that move rankings and AI visibility, not events or crisis communications.

Get cited, mentioned, and recommended.

Earned coverage that moves rankings and AI visibility. We'll review your backlink profile and target pages on a 30-minute strategy call and recommend a plan. No commitment.

Book a Strategy Call →