White Label Link Building Services
We build the links.Everything your clients see is YOURS.
We become your agency’s white label link building department. You keep selling, we keep placing: fully unbranded, fully managed.
First placements typically live within 2 to 3 weeks.
What Is White Label Link Building?
White label link building is a fulfillment model where a specialized provider builds links for your agency's clients under your brand. Your agency sells the service, owns the client relationship, and presents the results. The provider handles prospecting, outreach, placements, and reporting, and stays invisible to your clients.
If your client could buy the link, it isn't a service.
Most white label link building services resell guest posts from sites that publish anyone for a fee. Your client gets a DR number in a report and nothing they couldn't have ordered themselves. The margin in outsourced link building is coverage your client can't source alone: journalists quoting their experts in articles nobody could have bought, delivered under your brand.
Three ways white label link building gets sold.
Most white label link building companies sell one of three things: guest posts on sites that publish anyone, paid placements labeled as coverage, or editorial coverage a journalist chose to run. Only one holds up when your client checks the link.
| Approach | Typical DR | Holds up to a client audit? | What it builds |
|---|---|---|---|
| Editorial digital PR | DR 75+average | YesA journalist chose to quote the expert; there is no listing to find and no price to compare | Domain authority plus the brand mentions AI engines cite, reported under your brand |
| Guest posting | DR 20–60 | RarelyAny link building reseller can order the same post from the same site | Page-level links your client could buy directly |
| Paid placements | Variesoften inflated | NoSponsored links passed off as earned coverage are what Google polices hardest | Short-term metrics, long-term risk to the client's site and your retainer |
Reporter Outreach fulfills white label link building with editorial digital PR at the core: no guest posts, no PBNs. The editorial core does the heavy lifting; link insertions in existing editorial content and full-feature articles supplement it where a client's strategy calls for them. Agencies also call this model white label backlinks, white label SEO link building, or a link building reseller program. The fulfillment is the same, and it fits SEO agencies, PR firms, web design studios, and freelance consultants who sell retainers and need placements delivered without an outreach team.
Seven editorial placements a month at the entry plan, on publications averaging DR 75+. Partner rates sit below retail and are never shown to your clients; the spread is your margin.
Drop the operational weight
In-house link building versus a white label partner, line by line: every burden on the left disappears, and the right side is what it becomes.
| Without a partner | With Reporter OutreachOne partnershipWhite label fulfillment, handled.Your agency keeps the client relationship. We run the delivery engine behind the scenes. |
|---|---|
| Recruiting, training, and retaining outreach staff | One partner to manage: no payroll, no training, no turnover risk |
| Cold-starting journalist relationships | Reporter queries answered daily on Qwoted, Featured, and Source of Sources, plus reporter relationships built since 2017 |
| Vetting placement sites one by one | Six-filter manual vetting on every placement: DR, traffic, editorial standards, relevance, indexation, freshness |
| Refilling the placement pipeline monthly | First placements live in 2 to 3 weeks, then a monthly delivery cycle that runs itself |
| Hand-building client reports | Unbranded, client-ready reports plus a live tracker updated the day each link goes live |
| Payroll and tools as fixed overhead | Pay per placement delivered: fulfillment cost scales with revenue, not headcount |
| Delivery capped by team size | Scale up or down per client, month to month, as your roster changes |
| Fulfillment visible to your client | 100% unbranded: we never contact your clients, and your name is on every deliverable |
The honest caveat: if link building is your agency’s core product, the thing you’re known for, build the team. Owning the capability is worth the ramp. But if links are one line item inside a broader SEO or content retainer, in-house link building is the most expensive way to produce a line item your client never sees the mechanics of anyway.
Built around Digital PR.
Digital PR is the engine. Full-feature articles and link insertions extend the same editorial relationships into formats that fit different client profiles.
Digital PR:
the engine of our stack.
Your client quoted as an expert source in journalist-written articles on major publications. Reactive, earned, editorial: we respond to reporter queries daily, we don't cold-pitch.
- HealthlineDR 92
- USA TodayDR 92
- ForbesDR 94
Full-Feature Articles
A dedicated editorial feature on a major publication: a full article about your client, not a mention or a quote.
Link Insertions
Contextual backlinks placed in existing editorial content on third-party sites, dofollow verified on every placement. Offered for SaaS, technology, cybersecurity, eCommerce, and HR clients.
How our white label link building works
Fully managed, from prospecting and outreach through content, QA, placement, and reporting. Ready to plug into your agency on day one.
delivery
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1 Onboarding15 min
Onboard your client
A 15-minute intake per client: service mix, vertical fit, and the expert your client wants quoted. No lengthy kickoff docs.
Digital PR Link Insertions Full-Feature -
2 ExecutionWeeks 1 to 3
We handle everything
Prospecting, vetting, outreach, content, QA, placement: all of it executed invisibly under your brand, every cycle.
Six-filter vetting Reporter queries daily Placement QA -
3 DeliveryMonthly
You deliver the results
An unbranded monthly report ready to send: placement URLs, DR, anchor text, traffic. Then the cycle starts again.
Unbranded report Live tracker Your name on it
The vetting report
Every site and publication runs through the same six checks before it ever reaches your client. This is the report it has to pass.
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01Domain ratingVerified in Ahrefs, DR 50+ minimum for digital PRPass
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02Organic trafficReal search visitors, verified in AhrefsPass
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03Editorial standardsEditorial oversight confirmedPass
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04Topical relevanceAudience aligned to the client's industryPass
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05Indexation healthConfirmed indexed in GooglePass
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06Content freshnessActively publishingPass
Your clients see results as they happen
No waiting for monthly reports. Every placement goes into a live tracker your clients can check anytime, updated the same day a link goes live.
- Updated the day each link goes live
- Publication, DR, organic traffic, and live URL
- Fully unbranded: share it with clients as your own
- One tracker per client, so it scales with your roster
20+ clients, one agency partner
Most white label partners never name their fulfillment vendor. Webserv, a healthcare marketing agency, did: they ran link building for their entire client roster through Reporter Outreach, with every placement and report delivered under the Webserv name.
"The Reporter Outreach process and deliverables are tailored to the unique needs of our Healthcare clients. Their flexible and accessible processes align with the priorities and demands of our clients and their clinicians."
"By examining our clients' search performance before and after utilizing Reporter Outreach, there is a demonstrable improvement to both their Site Authority Metrics (Domain Authority, Domain Rating, Authority Score, etc.) as well as their amount of monthly organic traffic and the number of keywords that their sites rank for."
What white label link building costs
Our retail rates are public. Partner rates sit below them and are never shown to your clients. The spread between the two is what you keep, and everything on the card is printed except the one number we don't publish.
Partner rates aren't published. They depend on your service mix and monthly volume, so we set them on a strategy call for your roster, with turnaround expectations and a margin structure you can take to your own pricing page.
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What your client paysYour number
Inside a retainer, as a PR add-on, or per placement, under your name. Most partners price at or above retail.
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Digital PRfrom $3,000/mo
7 placements a month at the entry plan, with 15 and 32 placement plans. Expert quotes and links in journalist-written articles on publications averaging DR 75+. 3-month minimum, then month to month.
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Link Insertions$300 to $500/link
$300 at DR 50+, $400 at DR 60+, $500 at DR 70+. Contextual dofollow links in existing editorial content, for SaaS, technology, cybersecurity, eCommerce, and HR clients. No commitment.
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Full-Feature Articlesfrom $1,500/article
Priced per publication across a DR 70 to 94 inventory. 1,000 to 1,500 words with your client as the subject, 2 to 3 contextual links, approved by you before it publishes. No commitment.
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What you pay$Unlocked on a call
Below retail, volume-based, and never visible to the brands you serve. The spread between this line and the top one is your margin.
Frequently asked questions
Once onboarded, we handle everything else: prospecting, outreach, content, and placement. Digital PR launches as soon as a relevant journalist opportunity surfaces. Link insertion campaigns typically launch within the first week.
Scale your agency's link building without hiring
A 30-minute strategy call: we look at your roster and service mix, tell you what we'd fulfill first, and leave you with partner pricing and a margin structure. No commitment.
First placements typically live within 2 to 3 weeks of kickoff. Everything your clients see carries your name.
