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Digital PREarned editorial coverage AI engines cite Link InsertionsPlacements in established, high-DR pages Full-Feature ArticlesDedicated editorial features on your brand White Label Link BuildingReseller fulfillment under your agency's brand
By Industry
Healthcare Behavioral Health SaaS eCommerce Cybersecurity Technology Real Estate Financial Services HR & Recruiting Food & Recipe Interior Design Travel Fitness
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Client Results
2,203%organic traffic growth in 6 months for Qooper (SaaS), on DR 78 average placements.View case studies →
Pricing Free Link Building Checklist
Not sure where to start?Talk through your goals on a 30-minute strategy call. DR 75+Avg. Authority500+Clients Served5.0Clutch Rating Book a Strategy Call
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White Label Link Building Services

We build the links.Everything your clients see is YOURS.

Every dot is a placement. 25,000+ earned since 2017

We become your agency’s white label link building department. You keep selling, we keep placing: fully unbranded, fully managed.

Book a Strategy Call → Request Partner Pricing

First placements typically live within 2 to 3 weeks.

25,000+Placements Since 2017
DR 75+Avg. Authority
30+Agency Partners
5.0 Clutch Rating
100%Unbranded
Where your clients get quoted
Forbes Healthline Parade Business Insider Travel + Leisure VentureBeat Martha Stewart Huff Post Inc Real Simple PsychCentral Reader's Digest Entrepreneur USA Today Forbes Healthline Parade Business Insider Travel + Leisure VentureBeat Martha Stewart Huff Post Inc Real Simple PsychCentral Reader's Digest Entrepreneur USA Today Forbes Healthline Parade Business Insider Travel + Leisure VentureBeat Martha Stewart Huff Post Inc Real Simple PsychCentral Reader's Digest Entrepreneur USA Today
White Label Link Building

What Is White Label Link Building?

Definition

White label link building is a fulfillment model where a specialized provider builds links for your agency's clients under your brand. Your agency sells the service, owns the client relationship, and presents the results. The provider handles prospecting, outreach, placements, and reporting, and stays invisible to your clients.

If your client could buy the link, it isn't a service.

Most white label link building services resell guest posts from sites that publish anyone for a fee. Your client gets a DR number in a report and nothing they couldn't have ordered themselves. The margin in outsourced link building is coverage your client can't source alone: journalists quoting their experts in articles nobody could have bought, delivered under your brand.

How the placement reaches your client's report
Links land where journalists put them. Credit lands under your name.
01
Editorial coverage
A journalist quotes your client's expert in an article on a publication Google already trusts.
02
Domain-level authority
The link and brand mention land on your client's domain: the homepage and expert bios journalists actually cite.
03
Delivered under your brand
The placement posts to an unbranded live tracker the day it goes live. Your client sees your agency's results; the provider never appears.
Unbranded live trackerYour agency's nameNo provider footprint

Three ways white label link building gets sold.

Most white label link building companies sell one of three things: guest posts on sites that publish anyone, paid placements labeled as coverage, or editorial coverage a journalist chose to run. Only one holds up when your client checks the link.

ApproachTypical DRHolds up to a client audit?What it builds
Editorial digital PR DR 75+average YesA journalist chose to quote the expert; there is no listing to find and no price to compare Domain authority plus the brand mentions AI engines cite, reported under your brand
Guest posting DR 20–60 RarelyAny link building reseller can order the same post from the same site Page-level links your client could buy directly
Paid placements Variesoften inflated NoSponsored links passed off as earned coverage are what Google polices hardest Short-term metrics, long-term risk to the client's site and your retainer

Reporter Outreach fulfills white label link building with editorial digital PR at the core: no guest posts, no PBNs. The editorial core does the heavy lifting; link insertions in existing editorial content and full-feature articles supplement it where a client's strategy calls for them. Agencies also call this model white label backlinks, white label SEO link building, or a link building reseller program. The fulfillment is the same, and it fits SEO agencies, PR firms, web design studios, and freelance consultants who sell retainers and need placements delivered without an outreach team.

Retail rate, publicFrom $3,000/mo

Seven editorial placements a month at the entry plan, on publications averaging DR 75+. Partner rates sit below retail and are never shown to your clients; the spread is your margin.

Request partner pricing White label link building guide
Built for agencies

Drop the operational weight

In-house link building versus a white label partner, line by line: every burden on the left disappears, and the right side is what it becomes.

What each link building responsibility looks like in-house and what it becomes with Reporter Outreach as a white label partner
Without a partner With Reporter OutreachOne partnershipWhite label fulfillment, handled.Your agency keeps the client relationship. We run the delivery engine behind the scenes.
Recruiting, training, and retaining outreach staffOne partner to manage: no payroll, no training, no turnover risk
Cold-starting journalist relationshipsReporter queries answered daily on Qwoted, Featured, and Source of Sources, plus reporter relationships built since 2017
Vetting placement sites one by oneSix-filter manual vetting on every placement: DR, traffic, editorial standards, relevance, indexation, freshness
Refilling the placement pipeline monthlyFirst placements live in 2 to 3 weeks, then a monthly delivery cycle that runs itself
Hand-building client reportsUnbranded, client-ready reports plus a live tracker updated the day each link goes live
Payroll and tools as fixed overheadPay per placement delivered: fulfillment cost scales with revenue, not headcount
Delivery capped by team sizeScale up or down per client, month to month, as your roster changes
Fulfillment visible to your client100% unbranded: we never contact your clients, and your name is on every deliverable

The honest caveat: if link building is your agency’s core product, the thing you’re known for, build the team. Owning the capability is worth the ramp. But if links are one line item inside a broader SEO or content retainer, in-house link building is the most expensive way to produce a line item your client never sees the mechanics of anyway.

What we handle

Built around Digital PR.

Digital PR is the engine. Full-feature articles and link insertions extend the same editorial relationships into formats that fit different client profiles.

The Flagship

Digital PR:
the engine of our stack.

Your client quoted as an expert source in journalist-written articles on major publications. Reactive, earned, editorial: we respond to reporter queries daily, we don't cold-pitch.

Where placements land (Ahrefs DR)
  • HealthlineDR 92
  • USA TodayDR 92
  • ForbesDR 94
Format
Expert quote and link
Average DR
75+
Retail from
$3,000/mo, 7 placements
Explore Digital PR →

Full-Feature Articles

A dedicated editorial feature on a major publication: a full article about your client, not a mention or a quote.

DR range
70 to 94
Retail from
$1,500/article
Explore Full-Feature Articles →

Link Insertions

Contextual backlinks placed in existing editorial content on third-party sites, dofollow verified on every placement. Offered for SaaS, technology, cybersecurity, eCommerce, and HR clients.

DR tiers
50+, 60+, 70+
Retail from
$300/link
Explore Link Insertions →
A turnkey system

How our white label link building works

Fully managed, from prospecting and outreach through content, QA, placement, and reporting. Ready to plug into your agency on day one.

Repeats
Monthly
delivery
Every 30 days
  1. 1 Onboarding15 min

    Onboard your client

    A 15-minute intake per client: service mix, vertical fit, and the expert your client wants quoted. No lengthy kickoff docs.

    Digital PR Link Insertions Full-Feature
  2. 2 ExecutionWeeks 1 to 3

    We handle everything

    Prospecting, vetting, outreach, content, QA, placement: all of it executed invisibly under your brand, every cycle.

    Six-filter vetting Reporter queries daily Placement QA
  3. 3 DeliveryMonthly

    You deliver the results

    An unbranded monthly report ready to send: placement URLs, DR, anchor text, traffic. Then the cycle starts again.

    Unbranded report Live tracker Your name on it
Quality control

The vetting report

Every site and publication runs through the same six checks before it ever reaches your client. This is the report it has to pass.

Vetting report Sample
All checks passed
  1. 01
    Domain rating
    Verified in Ahrefs, DR 50+ minimum for digital PR
    Pass
  2. 02
    Organic traffic
    Real search visitors, verified in Ahrefs
    Pass
  3. 03
    Editorial standards
    Editorial oversight confirmed
    Pass
  4. 04
    Topical relevance
    Audience aligned to the client's industry
    Pass
  5. 05
    Indexation health
    Confirmed indexed in Google
    Pass
  6. 06
    Content freshness
    Actively publishing
    Pass
Result
6 / 6 checks passed: approved for outreach
One failed check is all it takes: sites that don't pass never reach your client.
The results

Your clients see results as they happen

No waiting for monthly reports. Every placement goes into a live tracker your clients can check anytime, updated the same day a link goes live.

  • Updated the day each link goes live
  • Publication, DR, organic traffic, and live URL
  • Fully unbranded: share it with clients as your own
  • One tracker per client, so it scales with your roster
Book a Strategy Call
Your agency
Client A: Healthcare
Client B
Client C
Live for Publication DR Mo. Traffic Status
2 days healthline.com 92 45.8M Live
3 days webmd.com 92 27.0M Live
6 days medicalnewstoday.com 91 15.6M Live
8 days verywellhealth.com 90 6.2M Live
11 days health.com 87 2.4M Live
14 days everydayhealth.com 89 1.6M Live
18 days prevention.com 84 1.4M Live
21 days goodrx.com 85 19.4M Live
8 placements in the last 30 days Sample data. DR and traffic via Ahrefs
Partner spotlight

20+ clients, one agency partner

Most white label partners never name their fulfillment vendor. Webserv, a healthcare marketing agency, did: they ran link building for their entire client roster through Reporter Outreach, with every placement and report delivered under the Webserv name.

5.0 on Clutch Verified review
Full review →

"The Reporter Outreach process and deliverables are tailored to the unique needs of our Healthcare clients. Their flexible and accessible processes align with the priorities and demands of our clients and their clinicians."

Trevor Gage headshot
Trevor Gage
Director of Earned & Owned Media, Webserv
The outcome
From Trevor's Clutch review

"By examining our clients' search performance before and after utilizing Reporter Outreach, there is a demonstrable improvement to both their Site Authority Metrics (Domain Authority, Domain Rating, Authority Score, etc.) as well as their amount of monthly organic traffic and the number of keywords that their sites rank for."

20+
Healthcare clients
20
Months partnered
5.0
Clutch rating
$200K+
Project size on Clutch
See the placements we earn in our case studies →
Pricing

What white label link building costs

Our retail rates are public. Partner rates sit below them and are never shown to your clients. The spread between the two is what you keep, and everything on the card is printed except the one number we don't publish.

Partner rates aren't published. They depend on your service mix and monthly volume, so we set them on a strategy call for your roster, with turnaround expectations and a margin structure you can take to your own pricing page.

Book a Strategy Call → Request Partner Pricing
Your priceSet by you
  • What your client paysYour number

    Inside a retainer, as a PR add-on, or per placement, under your name. Most partners price at or above retail.

Retail ratePublic
  • Digital PRfrom $3,000/mo

    7 placements a month at the entry plan, with 15 and 32 placement plans. Expert quotes and links in journalist-written articles on publications averaging DR 75+. 3-month minimum, then month to month.

  • Link Insertions$300 to $500/link

    $300 at DR 50+, $400 at DR 60+, $500 at DR 70+. Contextual dofollow links in existing editorial content, for SaaS, technology, cybersecurity, eCommerce, and HR clients. No commitment.

  • Full-Feature Articlesfrom $1,500/article

    Priced per publication across a DR 70 to 94 inventory. 1,000 to 1,500 words with your client as the subject, 2 to 3 contextual links, approved by you before it publishes. No commitment.

Partner ratePrivate
  • What you pay$Unlocked on a call

    Below retail, volume-based, and never visible to the brands you serve. The spread between this line and the top one is your margin.

Your margin
Common questions

Frequently asked questions

No. We work entirely behind the scenes. Reports, communication, and deliverables are fully unbranded, we never contact your clients directly, and our name is stripped from every file before it reaches you. Your clients only ever see your agency.

Three core services: digital PR (your client quoted as an expert source in journalist-written articles), full-feature articles (dedicated editorial features on major publications), and link insertions (contextual backlinks placed in existing editorial content). Most agency partners use a mix of all three to balance authority, relevance, and coverage across their clients.

Digital PR is available across every industry we serve, including healthcare, behavioral health, SaaS, eCommerce, cybersecurity, technology, real estate, financial services, HR and recruiting, food and recipe, interior design, travel, and fitness. Full-feature articles depend on which publications in your client's category are accepting features, and we confirm availability before you commit. Link insertions are offered for SaaS, technology, cybersecurity, eCommerce, and HR clients only; we don't place them for healthcare, behavioral health, or real estate.

Digital PR placements come from publications that clear a DR 50+ quality minimum, with an average of DR 75+ across campaigns. Full-feature articles range from DR 70 to DR 94. Link insertions come in three tiers: DR 50+, DR 60+, and DR 70+. We'll recommend the right mix for each client based on their industry and competitive landscape.

Every site and publication we pitch goes through manual vetting: no automated lists, no network of the week. We check six filters on every placement: domain rating, organic traffic, editorial standards, topical relevance, indexation health, and content freshness. The vetting process stays identical whether you have 5 clients or 50.

Partner pricing is volume-based and billed per placement or per monthly plan, depending on service mix. There's no platform fee and no retainer beyond each service's minimum: you pay for placements delivered, at rates below our published retail pricing, scaled to the volume your agency commits. Retail is public, so you can price your own packages against a known ceiling: digital PR from $3,000 a month for 7 placements, link insertions $300 to $500 per link by DR tier, and full-feature articles from $1,500 per article.

They depend on your service mix and monthly volume, so a printed number would fit nobody. We set them on a strategy call for your roster, along with turnaround expectations and a margin structure you can take to your own pricing page. Partner rates are never shown to the brands you serve.

Partners buy below retail, with the spread widening as volume grows, and most resell at or above the retail anchors inside their own SEO packages. You're not marking up a mystery; you're reselling a service with a public price your client can verify. Fold it into a retainer, sell it as a PR add-on, or resell per placement, under your name either way.

Same terms we offer our direct clients: a 3-month minimum on digital PR, then month to month. Link insertions and full-feature articles are purchased individually with no commitment. You can start with as few as one client and scale up as your roster grows.

It depends on the service. For digital PR, we need the client's brand name, website URL, expert source (the person being quoted), their job title, bio, headshot, and company bio, about 15 minutes to collect. For link insertions, we just need the website URL, target pages, and anchor text preferences.

Once onboarded, we handle everything else: prospecting, outreach, content, and placement. Digital PR launches as soon as a relevant journalist opportunity surfaces. Link insertion campaigns typically launch within the first week.

Yes. You get a clean, unbranded monthly report with placement URLs, domain ratings, anchor text, and traffic metrics, plus a live tracker updated the same day a link goes live. Send it directly to your clients, or drop the data into your own reporting template.

Yes. White labeling is a standard fulfillment arrangement across professional services, and Google has no rule about who does the outreach behind an agency. What Google polices is how the links are acquired: undisclosed paid links, private blog networks, and link schemes. Our placements are editorial, earned when a journalist chooses to quote your client's expert, so the risk profile is the same as any earned media. The exposure in white label link building comes from providers that resell PBN or paid inventory under the agency's name, which is why the sourcing method matters more than the label.

Scale your agency's link building without hiring

A 30-minute strategy call: we look at your roster and service mix, tell you what we'd fulfill first, and leave you with partner pricing and a margin structure. No commitment.

Book a Strategy Call → Request Partner Pricing

First placements typically live within 2 to 3 weeks of kickoff. Everything your clients see carries your name.

Reporter Outreach

Build authority with Digital PR and editorial links, improving rankings and AI visibility.

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Contact
Email
sales@reporteroutreach.com
Phone
(619) 485-2582
Location
San Diego, CA
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