Coverage homeowners trust. Publications AI cites.We get you into the outlets covering INTERIORS.
The interior design PR agency for home brands and interior designers. We get your founder or lead designer quoted in Homes & Gardens, Livingetc and House Beautiful, and every placement links back to your site.
30-minute call with Brandon, who runs Reporter Outreach.First placements typically live within 2 to 3 weeks.
We pitch the sources home and design editors want to quote: your founder, lead designer or principal designer. For home brands, we also put your products forward for roundups and gift guides. It fits when home and design reporters already cover what you make.
Point at any name.Tap any name.Point at any name or piece to lift it off its plinth.Tap any name or piece to lift it off its plinth.Point at any name.Tap any name.You’ll see who we quote, a story we’d pitch and the outlets that cover it.
The same approach works for architects, custom home builders, landscape designers and lighting brands.
A real digital PR placement we earned for Archival Designs, a house plan design firm, quoted as published.
Apartment Therapy is a home and design publication, and this story is a buying guide built on designers’ advice. DR 87, about 586,000 monthly organic visits worldwide. Not a blog network, not a paid directory.
Ahrefs, Nov 2026Design expertise, in the designer’s own words: why versatile lighting is worth the splurge, and how it saves replacing fixtures as tastes change. The writer builds the lighting section on that advice.
5 Things in Your Home That Are a Waste of Money, According to Designers
By Cori Sears
[…]
Splurge: Versatile Lighting
Functional, versatile lighting is another area that’s worth splurging on in the long run. Of course, this helps to literally brighten a room, but also significantly impacts the overall mood and ambiance. 2“Investing in versatile lighting options, such as dimmable fixtures or lamps with adjustable heights, can transform a space and adapt to different needs,” says 3Ana Coddington, lead interior designer for Archival Designs4. “This will save you from constantly replacing lighting fixtures to fit your changing preferences.”
[…]
The writer was already reporting on where designers say to save and where to splurge. Archival Designs’ lead interior designer supplied the designer’s view: credited by name in the story, not the subject of it.
In the body copy, inside the attribution, on the brand name, pointing to archivaldesigns.com. Not a bio box, not a footer, not a keyword. Editorial coverage links the expert or the brand.
Want a placement like this with your founder or lead designer in it?
Book a Strategy CallA campaign for a 40-year-old architectural design firm, and where its team was quoted.
A 40-year-old architectural design firm selling house plans to home buyers, builders and homeowners. Its lead interior designer and design team became expert sources for the home and lifestyle publications buyers read before choosing a plan.
+160%
organic traffic from the campaign’s first full month to its peak
31 earned placements averaging DR 78. Quoted in:
Organic traffic and domain ratings per Ahrefs, November 2026.
Here’s how an interior design digital PR engagement actually runs: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your expert’s time it takes. Full-Feature Articles can run alongside, with any story about your company on a publication you choose.
We build the source file with your founder, lead designer or principal designer, map the topics they can credibly own and agree on how pitches get approved. For home brands, we also pick the products to put forward for roundups and gift guides.
Daily monitoring of vetted home and design publications surfaces the reporter requests that fit your expert, and we pitch within hours. The first placements typically go live inside weeks two and three.
For a home textiles brand, quoting one of its founders, checked live in November 2026.
Every pitch goes out in your expert’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview.
No daily reviews. Every pitch goes out while the request is fresh.
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
Depending on your plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar. Undelivered placements roll over.
Growth plan: 15 placements a month.
Every placement adds authority from a publication Google already trusts. For home brands and design studios, rankings movement typically shows in months three to six, and early AI citations can start here too.
By now your expert has been quoted dozens of times in home and design publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
Placements that quote your expert in home and design publications like Homes & Gardens, Livingetc and House Beautiful, delivered every month to lift rankings and AI search visibility.
What one placement is: a published article that quotes your expert and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
No retainer and no minimum.
Digital PR, if you need a guaranteed outlet or a story about your own brand (Full-Feature Articles cover that). Print features of finished projects, showroom events and influencer gifting: a traditional interior design PR firm is built for those. Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
Interior design PR is the practice of earning media coverage for home brands and design studios: getting your founder, lead designer or principal designer quoted in the publications homeowners read, and turning that coverage into the links, rankings and AI citations that product and portfolio pages can’t earn on their own.
Search for a linen duvet cover and the first page is full of brands with beautiful photos. The sites holding the top spots tend to be the ones the rest of the web cites and links to, and the big retailers have years of that. Independent home brands and studios close the gap the same way: their founders and designers quoted by name in publications Google already trusts. For home brands, the same coverage puts products in the roundups shoppers read before they buy.
Most interior design PR firms run retainers built on print features of finished projects, showroom events and influencer gifting, and report reach and impressions. We report placements: each one a published article on a named site, with a link to yours. Here’s how the three compare on ranking authority for Google and the brand mentions AI tools cite.
| Approach | Typical DR | What it builds | AI visibility |
|---|---|---|---|
| Editorial digital PR | DR 75+average | Domain authority plus brand mentions, from your expert quoted in home and design publications | High |
| Full-Feature Articles | DR 70 to 93you pick the outlet | A whole article about your company on a publication you choose, usually with 2 to 3 links | High |
| Traditional PR retainer | Varies by outlet | Print features of finished projects, showroom events and influencer gifting, reported as reach and impressions; links aren’t the deliverable | Sometimes |
We sell the first two. Journalists quote your expert in stories they’re already writing, and we put your products forward for roundups and gift guides, on publications averaging DR 75+. Full-Feature Articles put a whole story on a publication you choose. We don’t run showroom events or influencer gifting. Already have a PR firm for those? We work alongside it. Read how digital PR works.
Common questions
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work
Both: home brands, design studios and house plan companies.
Digital PR fits when home and design reporters already cover what you make, the way Archival Designs’ lead interior designer was quoted in Apartment Therapy on which lighting is worth the splurge. We work with furniture, decor, bedding and textiles, and kitchen and bath brands, interior design studios and house plan designers, and the same approach works for architects, custom home builders, landscape designers and lighting brands. If reporters rarely write about your niche, Full-Feature Articles still work, because you choose the publication. We’ll tell you on the call which fits.
The work
Digital PR builds authority every month. Full-Feature Articles put one story where you choose.
Digital PR fits when reporters already cover what your expert knows. We pitch them as an expert source every month, which builds authority across your whole site and the coverage AI answers draw on. Full-Feature Articles put any story about your company, from a product launch to a new location, on a publication you choose, out of 200+ at DR 70 to 93. You can run both. On a strategy call we’ll tell you which mix fits.
The work
Home and design titles like Homes & Gardens, Livingetc and House Beautiful.
Our clients have been quoted in Homes & Gardens, Livingetc, House Beautiful, Apartment Therapy, Elle Decor, Martha Stewart, Southern Living, Real Simple, The Spruce and Bob Vila, among others. Every placement is on a DR 50+ publication, and campaigns average DR 75+. With Full-Feature Articles you pick the outlet, out of 200+ at DR 70 to 93.
The work
Your founder, lead designer or principal designer, 5 to 10 minutes a day at most.
Usually your founder, or your principal designer at a studio. A lead designer on your team works too when reporters want someone who designs for a living: Archival Designs’ source was its lead interior designer. We need their bio, headshot and LinkedIn. The best results come when they let us pitch on their behalf, because reporters on deadline pick their sources the same day. If they’d rather review each pitch, it’s about two a day and 5 to 10 minutes, with a reply the same day.
The work
Yes. We put furniture, decor, bedding and fixtures forward for them.
Alongside expert quotes, we pitch your products when reporters ask for picks for best-of roundups and gift guides, which suits furniture, decor, bedding and textiles, and kitchen and bath brands. The product is pitched on its own, so it needs no expert source. The reporter decides what makes the list.
The work
It helps, but it isn’t a local SEO service.
Google ranks local results on relevance, distance and prominence. Coverage in national home and design publications builds prominence: your studio’s name and links on sites Google already trusts. It doesn’t replace the local basics, like your Google Business Profile, reviews and a page for each area you serve. Studios that already have those in place get the most from the coverage.
The work
No. We earn the coverage, and your team writes your content.
We don’t write blog posts, product descriptions or portfolio pages. Our work is the coverage that builds your site’s authority. We can advise which product, collection or portfolio pages to prioritize, based on where that authority will have the most ranking impact.
Cost and guarantees
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32, and every plan pitches the same publications, so only the price per placement changes. Full-Feature Articles start at $1,500 per article.
Cost and guarantees
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first. Full-Feature Articles have no retainer and no minimum, so you can order a single article.
Cost and guarantees
Not with digital PR. With Full-Feature Articles, you pick the outlet.
With digital PR, nobody can promise a specific outlet, because the reporter decides who gets quoted. We guarantee your monthly placement count, and you can name the outlets you want most, like House Beautiful, and we’ll pitch them whenever a request fits. If a guaranteed outlet matters most, Full-Feature Articles let you choose from 200+ publications at DR 70 to 93, and the placement is guaranteed. Ask us which home and design titles are on the list.
Results
First placements in 2 to 3 weeks.
Expert quotes usually start going live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. The Archival Designs card in the results above shows the outlets its design team was quoted in.
Results
Yes. A placement counts only when it does.
A placement counts toward your monthly number only when the published article quotes your expert and links to your site, usually on your brand or your expert’s name inside the attribution, the way Apartment Therapy linked Archival Designs. If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Results
It puts your brand in the coverage AI answers draw on.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. A quote in House Beautiful puts your expert and your brand inside that kind of coverage. No single article gets you cited, and nobody can guarantee it, but over 6 to 12 months the body of coverage is what gets your brand named more often when people ask AI tools which sofa to buy, how to style a room or which designer to hire.
Other options
We sell placements that link to your site. We don’t run showroom events or influencer gifting.
Most traditional interior design PR firms run retainers built on press releases, print features of finished projects, showroom events and influencer gifting, and report reach and impressions. We don’t do those things. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your expert with a link to your site. If you already have a PR firm, you don’t need to replace it: they run the events and the print features, and we earn the links.
Other options
No. Full-Feature Articles are the paid route.
We don’t sell guest posts. If you want a story on a specific publication, Full-Feature Articles put a whole article about your company on the outlet you choose, out of 200+ at DR 70 to 93, usually with 2 to 3 links.
Didn’t see your question? Ask it on a strategy call
Next step
A 30-minute strategy call with no commitment. Bring your site, the expert you’d put forward and the pages you need to rank.
First placements typically live within 2 to 3 weeks of kickoff.
Brandon Schroth
Founder, Reporter Outreach
“If we’re not the right fit for you, I’ll tell you on the call.”
On the call