Qooper
Mentoring software+2,203%
organic sessions in 6 months, 2022
195Feb 2022
4.5KAug 2022
- CMSWire DR 84
- Her Campus DR 78
- Hive DR 77
- Reworked DR 75
Digital PR & Link Building for SaaS
Coverage buyers trust. Publications AI cites.We get you into the outlets covering SAAS.
Editorial placements on Entrepreneur, Forbes and InformationWeek, plus link insertions that point to the pages you need to rank. Your founder, quoted where buyers evaluate.
30-minute call with Brandon, who runs Reporter Outreach.First placements typically live within 2 to 3 weeks.
25,000+Placements Since 2017
DR 75+Avg. Authority
500+Clients Served
5.0 ★Clutch & Google
Where our SaaS clients get quoted
- Yahoo FinanceDR 94
- NasdaqDR 91
- NY PostDR 91
- CMSWireDR 84
- MSNDR 92
- InformationWeekDR 85
- Reader’s DigestDR 86
- AOLDR 91
- GOBankingRatesDR 81
- Yahoo FinanceDR 94
- NasdaqDR 91
- NY PostDR 91
- CMSWireDR 84
- MSNDR 92
- InformationWeekDR 85
- Reader’s DigestDR 86
- AOLDR 91
- GOBankingRatesDR 81
- Yahoo FinanceDR 94
- NasdaqDR 91
- NY PostDR 91
- CMSWireDR 84
- MSNDR 92
- InformationWeekDR 85
- Reader’s DigestDR 86
- AOLDR 91
- GOBankingRatesDR 81
Domain Ratings via Ahrefs · October 2026
Find your software on our shelf.
Twelve kinds of software we’ve worked with, from HR platforms and payments to AI and developer tools. Link insertions work for every box on it, and digital PR joins in when reporters already cover the problem a product solves.
Point at any boxTap any box
Embedded payments
A story we’d pitch, quoting your founder
“How software companies turned payments into a second revenue stream”
Who we’d pitch it toDR via Ahrefs, Nov 2026
- PYMNTSDR 89
- Payments DiveDR 79
- FinextraDR 83
- FortuneDR 92
Plus link insertions to the pages you want to rank.
Accounting software
A page we’d rank
/features/invoicingfor “invoicing software”
Where the link goes
An article already live on a small business finance blog your buyers read.
You approve the site, and your founder doesn’t have to do a thing.
AI voice and video
A story we’d pitch, quoting your founder
“One video, ten languages: how AI voices help small creators go global”
Who we’d pitch it toDR via Ahrefs, Nov 2026
- TechCrunchDR 92
- The VergeDR 92
- Tom’s GuideDR 87
- ZDNETDR 91
Plus link insertions to the pages you want to rank.
Resume builder
A story we’d pitch, quoting your founder
“The small resume changes that are landing people more interviews”
Who we’d pitch it toDR via Ahrefs, Nov 2026
- CNBCDR 92
- The MuseDR 85
- Business InsiderDR 92
- ForbesDR 94
Plus link insertions to the pages you want to rank.
Data activation
A story we’d pitch, quoting your founder
“How marketing teams finally put their customer data to work”
Who we’d pitch it toDR via Ahrefs, Nov 2026
- VentureBeatDR 91
- TechRadarDR 91
- CMSWireDR 84
- HackerNoonDR 88
Plus link insertions to the pages you want to rank.
Website translation
A page we’d rank
/website-translationfor “website translation”
Where the link goes
A guide to selling abroad, already live on an eCommerce blog.
You approve the site, and your founder doesn’t have to do a thing.
Marketing tools
A story we’d pitch, quoting your founder
“Small brands are launching with creators instead of big ad budgets”
Who we’d pitch it toDR via Ahrefs, Nov 2026
- Marketing DiveDR 86
- AdweekDR 91
- MarTechDR 83
- EntrepreneurDR 91
Plus link insertions to the pages you want to rank.
Cloud and dev tools
A page we’d rank
/features/api-monitoringfor “API monitoring tools”
Where the link goes
A tutorial your users follow, already live on a DevOps blog.
You approve the site, and your founder doesn’t have to do a thing.
File sharing
A page we’d rank
/secure-file-sharingfor “secure file sharing”
Where the link goes
A remote work guide, already live on a productivity or IT blog.
You approve the site, and your founder doesn’t have to do a thing.
Mentoring platform
A story we’d pitch, quoting your founder
“Why companies that give every new hire a mentor keep their people longer”
Who we’d pitch it toDR via Ahrefs, Nov 2026
- HR DiveDR 84
- SuccessDR 80
- Fast CompanyDR 92
- Inc.DR 91
Plus link insertions to the pages you want to rank.
Document processing
A page we’d rank
/invoice-processingfor “invoice processing software”
Where the link goes
An automation guide, already live on an operations or finance blog.
You approve the site, and your founder doesn’t have to do a thing.
Data loss prevention
A page we’d rank
/platform/dlpfor “data loss prevention software”
Where the link goes
A security checklist, already live on an IT or cloud hosting blog.
You approve the site, and your founder doesn’t have to do a thing.
Which service fits your box?
- Digital PRFrom $3,000/mo
Reporters quote your founder or a co-founder in stories they’re already writing. It fits when they already cover the problem your product solves.
- Full-Feature ArticlesFrom $1,500 per article
A whole article about your company on a publication you choose, like VentureBeat or TechCrunch.
- Link insertionsFrom $300 per link
A link to the page you want to rank, added to an existing article on a site you approve. It fits every box on the shelf.
Building software like these? See what a campaign looks like for yours.
What you get
Anatomy of a SaaS placement.
A real SaaS link building placement we earned for Synthesys, quoted as published. Every number here is checkable.
1The publication
Lifewire is a consumer tech title, and this article was fact-checked. DR 89, about 188,000 monthly organic visits in the US. Not a blog network, not a paid directory.
Ahrefs, Oct 20262The quote
AI expertise, in his own words: what searchable podcast transcripts would mean for anyone researching across many recordings. It informs the reader, and Synthesys gets the credit line.
lifewire.com/podsearch-shows-that-ai-can-be-awesome-and-not-just-evil-heres-how-7106102
Captured Oct 20261
LW
Lifewire
DR 89 · 188K monthly US organic visits
PodSearch Shows That AI Can Be Awesome, and Not Just Evil—Here’s How
AI-driven podcast transcripts that are ‘shockingly good’
By Charlie SorrelFact checked by Jerri Ledford
Artificial intelligence (AI) tech can be useful for way more than bringing about the copyright apocalypse or letting kids cheat on exams.
[…]
2“This kind of resource would be invaluable for researchers who need to review multiple podcast recordings to gather data on a certain topic. The ability to search and filter through podcast transcripts would make this process far more streamlined and efficient,”
3Oliver Goodwin, founder and CEO of AI audio and video platform Synthesys4 told Lifewire via email.
[…]
3The expert source
The writer was reporting on an app that uses AI to turn podcasts into searchable text. Synthesys’s founder and CEO, who builds AI audio and video tools, supplied the expert view: credited in the story, not the subject of it.
4The backlink
In the body copy, inside the attribution, on the brand name, pointing to synthesys.io. Not a bio box, not a footer, not a keyword. Editorial coverage links the expert or the brand.
Lifewire · excerpt captured October 2026
See the quote on Lifewire →
Want a placement like this with your founder in it?
Book a Strategy CallSaaS results, sourced.
Two SaaS case studies, with the source behind every number.
Nightfall
Data loss prevention+123%
organic traffic after a 13-month campaign, 2023 to 2024
4.3KBefore
9.6KAfter
57 link insertions, DR 72 average, on cybersecurity, cloud, SaaS and business technology sites. Linked from:
- G2 Learn Hub DR 91
- HostPapa DR 89
- Tech Times DR 84
- Mailtrap DR 81
Qooper: organic sessions in its Google Analytics, as published in the case study. Nightfall: Ahrefs monthly estimates, averaged over the six months before the campaign and the sixteen months after it.
How It Works
The first 12 months, mapped.
Here’s how a SaaS engagement actually runs, for digital PR and link insertions: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your founder’s time it takes.
Week 1
Map the topics and the pages
We map the topics your founder can credibly speak to and agree on how pitches get approved. Reporters quote founders on problems, not products, so we pitch the problems your software solves. For link insertions, you send the pages you want to rank and get a shortlist of sites for each one.
Kickoff briefExample
CEO
Your founder
Founder and CEO
Employee onboarding
Remote teams
Retention
Pages to rank
/features/onboardingemployee onboarding software
/onboarding-checklistonboarding checklist
Weeks 2 to 3
First placements go live
Every day we watch reporter requests for stories your founder fits and pitch within hours, while link insertions go in on the sites you approved. The first placements typically go live inside weeks two and three.
Recent link insertions2026
LarkDR 83Oct 2026
Skima AIDR 66Mar 2026
ReferralCandyDR 83Jan 2026
Real link insertions for an accounting software company and a marketing tool, checked live in October 2026.
Every day
Your founder’s part
Reporters on deadline pick their sources the same day, and every pitch goes out in your founder’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview. Link insertions don’t need your founder at all.
Pitch approvalsYour choice
On their behalfBest results
No daily reviews. Every pitch goes out while the request is fresh.
Review each pitch
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
- 2 hoursBest chance
- Same dayStill in time
- Next dayToo late
Every month
Placements land at a set cadence
On a digital PR plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar. Undelivered placements roll over. Link insertions are ordered per link, as few as one, with no retainer.
Digital PR cadenceGrowth plan
Month 1Month 12
15 placements a month
Growth plan: 15 placements a month.
Months 3 to 6
Rankings start to move
Links have to be crawled and weighed before they count. For our SaaS clients, rankings movement typically shows in months three to six, and early AI citations can start here too.
Organic searchIllustration
best employee onboarding software
Gg2.com
Ccapterra.com
Yyourbrand.com▲ Climbing
Months 6 to 12
AI citations compound
By now your founder has been quoted dozens of times in business and tech publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
AI answerIllustration
Which employee onboarding software do HR leaders recommend?
HR leaders point to the first 90 days as the window that decides whether a new hire stays. [Your founder] of [Your brand] recommends a 30-60-90 day plan with a check-in every week…
1 · Business Insider2 · The Muse3 · CMSWire
Pricing
SaaS link building packages.
Placements that quote your founder in business and tech publications like Forbes, Entrepreneur and InformationWeek, delivered every month to lift rankings and AI search visibility.
Digital PR
Starter
$3,000/mo
$429 per placement
7authority placements
a month
a month
Best for: a single product building its first authority, with one founder as the source
Recommended
Growth
$6,000/mo
$400 per placement
Save $435 a month vs the Starter rate
15authority placements
a month
a month
Best for: SaaS companies up against category leaders with far bigger link profiles
Best Value
Elite
$12,000/mo
$375 per placement
Save $1,728 a month vs the Starter rate
32authority placements
a month
a month
Best for: multi-product software companies and multi-website brands
Built into every Digital PR plan
What one placement is: a published article that quotes your founder and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
- Every publication vetted for DR, traffic and relevance
- Pitches written in your founder’s voice
- Branded and natural anchor strategy
- Live link tracker and monthly reporting
1:1
Replacement guarantee
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Nothing lost.
Rollover guarantee
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
3 months.
Then month to month
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
Full-Feature Articles
From$1,500/article
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
- 200+outlets to choose from
- DR 70 to 93site authority
- 2 to 3contextual links
No retainer and no minimum.
Link insertions
DR 50+ sites
$300/link
1,000+organic visits a month
on the host site
on the host site
DR 60+ sites
$400/link
5,000+organic visits a month
on the host site
on the host site
DR 70+ sites
$500/link
10,000+organic visits a month
on the host site
on the host site
Built into every link insertion
What one link is: a dofollow link in the body of an existing, relevant article, pointed at the page you want to rank.
- You approve every site and anchor
- Live within 2 to 3 weeks of your approval
- Free replacement if a link drops within 12 months
- Live tracker and a placement report for every link
No retainer, no minimum and no call needed. Send your top 5 to 10 pages with a keyword for each, and we reply with a shortlist of sites for each page.
Not the right fit
Digital PR, if reporters rarely cover the problem your product solves (link insertions fit any SaaS) or for launch and funding news (Full-Feature Articles cover that). Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
SaaS Link Building
What Is SaaS Link Building?
Definition
SaaS link building is the practice of earning and placing backlinks to a software company’s site from publications and sites Google already trusts. It builds the authority a SaaS product needs to rank for category, comparison and feature searches, and to get cited when buyers ask AI tools which software to use.
Nobody links to a “[Product] vs [Competitor]” page.
A SaaS purchase runs through a buying committee that touches comparison pages, pricing pages, and product pages, and those revenue pages almost never attract links on their own. The authority has to be earned at the domain level through editorial coverage, then routed inward to the pages that close deals.
How the authority gets to the pages that close deals
Links land where journalists put them. Rankings move where buyers compare.
01
Editorial coverage
Your founder quoted in articles on publications buyers and AI engines already trust.
02
Domain-level authority
Links and brand mentions arrive on the homepage and expert bios, the pages journalists actually cite.
03
Pages that close deals
Internal links and targeted insertions carry the authority to the revenue pages that never earn links on their own.
Four ways SaaS link building gets sold.
Most SaaS link building services sell volume: guest posts on DR 20 to 60 blogs with little real readership. The four common approaches compare very differently on the two signals that decide software discovery now: ranking authority for Google, and the brand mentions AI engines cite.
| Approach | Typical DR | What it builds | AI visibility |
|---|---|---|---|
| Editorial digital PR | DR 75+average | Domain authority plus the brand mentions AI engines cite | High |
| Full-Feature Articles | DR 70 to 93you pick the outlet | A whole article about your company on a publication you choose, usually with 2 to 3 links | High |
| Link insertions | DR 50 to 70+ | Targeted authority to specific product and comparison pages | Through rankings |
| Guest posting | DR 20 to 60 | Page-level links; quality varies widely by network | Low |
We sell the first three. Journalists quote your founder in articles they’re already writing, on publications averaging DR 75+. Full-Feature Articles put a whole story on a publication you choose, and link insertions point at the pages you need to rank. For the strategy behind it, read our SaaS link building guide.
Common questions
What SaaS founders ask first.
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work 5
Cost and guarantees 3
Results 2
Other options 2
The work
What types of SaaS companies do you work with?
Twelve kinds of software, from HR tools to AI.
We’ve built links for twelve kinds of software, from mentoring platforms and resume builders to payments, accounting and data security software, and AI, cloud and developer tools. Link insertions work for all of them. Digital PR works when reporters already cover the problem a product solves, the way mentoring and employee development did for Qooper, so we’ll tell you on the call whether it fits yours.
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The work
Digital PR, link insertions or Full-Feature Articles: which do we need?
Digital PR builds authority. Link insertions rank pages.
Digital PR fits when reporters already cover the problem your product solves. It builds authority across your whole site and puts your founder in the coverage AI answers draw on. Link insertions fit any SaaS and point at the feature, comparison and integration pages you need to rank. Full-Feature Articles fit launch and funding news, on a publication you choose. On a strategy call we’ll tell you which mix fits.
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The work
What publications do you place SaaS clients on?
Yahoo Finance, Nasdaq, CMSWire and more.
For digital PR, our SaaS clients have been quoted in Yahoo Finance, Nasdaq, CMSWire, InformationWeek and the New York Post. Every placement is on a DR 50+ publication, and campaigns average DR 75+. Link insertions go on SaaS company blogs and business sites that already publish on your topic. With Full-Feature Articles you pick the outlet, out of 200+ at DR 70 to 93.
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The work
Who from our team gets quoted?
Usually your founder or a co-founder.
Usually the founder or a co-founder. Reporters want someone who can speak to the problem, not the product. We need their bio, headshot and LinkedIn. Link insertions and Full-Feature Articles don’t need a spokesperson.
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The work
How much of our founder’s time does it take?
5 to 10 minutes a day, or none.
Very little. The best results come when your founder lets us pitch on their behalf, because reporters on deadline pick their sources the same day. If they’d rather review each pitch, it’s about two a day and 5 to 10 minutes, with a reply the same day. Now and then a reporter asks for a short interview, which they can take or decline. Link insertions don’t need your founder at all.
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Cost and guarantees
What does it cost?
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32, and every plan pitches the same publications, so only the price per placement changes. Link insertions are $300, $400 or $500 per link for DR 50+, 60+ and 70+ sites. Full-Feature Articles start at $1,500 per article.
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Cost and guarantees
Is there a minimum commitment?
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first. Link insertions and Full-Feature Articles have no retainer and no minimum, so you can order a single link or a single article.
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Cost and guarantees
Can you guarantee a specific publication?
Yes for Full-Feature Articles, not digital PR.
With Full-Feature Articles, yes: you choose from 200+ publications at DR 70 to 93, and the placement is guaranteed. With link insertions, you approve every site before anything goes live, and a link that drops within 12 months is replaced free. With digital PR, we guarantee your monthly placement count, not a specific outlet, because the editor decides what runs. You can request outlets, and we’ll pitch them.
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Results
How long before we see results?
First placements in 2 to 3 weeks.
First placements usually go live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. Our Qooper and Nightfall case studies show what that looked like for a mentoring platform and a data security company.
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Results
How does digital PR help us show up in AI answers?
It builds the coverage AI tools cite.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. Every placement adds your founder to that coverage. No single article gets you cited, but over 6 to 12 months the body of coverage is what gets your brand named more often when buyers ask which software to use.
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Other options
Can you cover our launch or funding round?
Yes, as a Full-Feature Article.
Not through digital PR. We answer reporters’ requests for expert sources on stories they’re already writing, so the coverage is about the problem your product solves, not your announcement. For a launch or a round, Full-Feature Articles put the story on a publication you choose, like VentureBeat or TechCrunch, from $1,500 per article.
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Other options
How is this different from a SaaS PR firm or an SEO agency?
We sell placements, not activity.
A PR retainer pays for activity: releases, media lists and pitching, usually around launches and funding. SEO agencies usually run technical fixes and content. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your founder with a link to your site, plus link insertions by the link. Many clients run us alongside their SEO or content agency.
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Didn’t see your question? Ask it on a strategy call
Pick a time. Leave with a plan.
A 30-minute call with Brandon Schroth, who founded Reporter Outreach in 2017 and still runs it. No commitment.
Strategy call30 minutes, video call, with Brandon
No commitmentPick a time on the booking page. It takes about a minute.
Times in your time zonePick a time, then confirm
You leave with
- Your backlink profile, next to your competitorsBring two or three you want to outrank.
- The publications we’d pitch your founder to firstAnd a straight answer on whether digital PR fits your product.
- A plan and a priceA service mix and monthly placement targets.
“If we’re not the right fit for you, I’ll tell you on the call.”Brandon Schroth, Founder