Coverage consumers trust. Publications AI cites.We get you into the outlets covering FITNESS.
The fitness PR agency built for rankings and AI search visibility. We get your founder, coach or dietitian quoted in Men’s Health, GQ and Men’s Journal, and every placement links back to your site.
30-minute call with Brandon, who runs Reporter Outreach.First placements typically live within 2 to 3 weeks.
From supplements to recovery tech, we pitch the sources fitness reporters want to quote: your founder, or a certified coach or dietitian on your team. We also put your products forward for roundups and gift guides. It fits when fitness reporters already cover what you sell.
Point at any name.Tap any name.Point at any piece to lift it out of the pool.Tap any piece to lift it out of the pool.You’ll see who we quote, a story we’d pitch and the outlets that cover it.
The same approach works for fitness franchises, sauna and cold plunge brands, golf and tennis academies, and performance and longevity clinics.
A real digital PR placement we earned for ASYSTEM, a men’s wellness brand, quoted as published.
Eat This, Not That! is a food, health and nutrition publication, and this story is a supplement roundup built on expert sources. DR 81, about 146,000 monthly organic visits worldwide. Not a blog network, not a paid directory.
Ahrefs, Oct 2026Nutrition expertise, in his own words: whey protein works for muscle growth because it contains leucine, an amino acid that promotes muscle building. It answers the reader’s question first.
Best Nutritional Powder Supplements, According to Nutritionists
Fill the gaps in your diet with these proven healthy body builders.
By Jeff Csatari
[…]
Protein
2Whey protein powder is generally thought to be the best form of protein proven for weight loss and muscle growth “because it contains leucine, an amino acid that promotes muscle building,” says 3Jay Cowin, a registered nutritional therapist and director of formulations for the self-care company ASYSTEM4.
[…]
The writer asked nutritionists which powder supplements are worth taking. ASYSTEM’s director of formulations is the source on protein, the first pick in the story, alongside five registered dietitians: a source in the story, not the subject of it.
In the body copy, inside the attribution, on the brand name, pointing to asystem.com. Not a bio box, not a footer, not a keyword. Editorial coverage links the expert or the brand, and ASYSTEM gets the credit line.
Want a placement like this with your expert in it?
Book a Strategy CallAn 18-month campaign for a direct-to-consumer men’s wellness brand, and where its nutritionist was quoted.
A science-backed men’s wellness brand in one of the most crowded DTC categories online: supplements, recovery and performance. Its nutritionist and director of formulations became an expert source for nutrition and lifestyle writers.
7.2K
monthly organic visits by the last month of an 18-month campaign, up from about 100
78 earned placements, DR 76 average. Quoted in:
ASYSTEM: monthly organic visits before the campaign and in its last month, per Ahrefs. Domain ratings per Ahrefs, October 2026.
Here’s how a fitness digital PR engagement actually runs: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your expert’s time it takes. Full-Feature Articles can run alongside, with any story about your company on a publication you choose.
We build the source file with your expert, usually your founder, map the topics they can credibly own and agree on how pitches get approved. We confirm their credentials before the first pitch, so every quote carries the right title: founder, certified coach or registered dietitian.
Daily monitoring of vetted fitness and health publications surfaces the reporter requests that fit your expert, and we pitch within hours. The first placements typically go live inside weeks two and three.
For a functional medicine practice, quoting its physician, checked live in October 2026.
Every pitch goes out in your expert’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview.
No daily reviews. Every pitch goes out while the request is fresh.
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
Depending on your plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar, with training and nutrition claims sourced before the pitch goes out. Undelivered placements roll over.
Growth plan: 15 placements a month.
Every placement adds authority from a publication Google already trusts. For fitness brands, rankings movement typically shows in months three to six, and early AI citations can start here too.
By now your expert has been quoted dozens of times in fitness and health publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
Placements that quote your expert in fitness and lifestyle publications like Men’s Health, GQ and Men’s Journal, delivered every month to lift rankings and AI search visibility.
What one placement is: a published article that quotes your expert and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
No retainer and no minimum.
Digital PR, if you need a guaranteed outlet or a story about your own brand (Full-Feature Articles cover that). Influencer seeding, launch events and ambassador programs: a traditional fitness PR firm is built for those. Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
Fitness PR is the practice of earning media coverage for fitness brands: getting your founder, or a certified coach or dietitian on your team, quoted in the publications fitness buyers read, and turning that coverage into the links, rankings and AI citations that brand content can’t earn on its own.
Before buying a supplement, a membership or a piece of equipment, people look up what trainers and dietitians recommend, in roundups, explainers and best-of lists. The scarce input is third-party authority: your expert quoted in publications with real editorial standards. It counts for more here: Google’s search quality rater guidelines treat advice that could affect a reader’s health as Your Money or Your Life, and those pages get the most scrutiny.
Most fitness PR firms run retainers built on influencer seeding, launch events and ambassador programs, and report reach and impressions. We report placements: each one a published article on a named site, with a link to yours. Here’s how the three compare on ranking authority for Google and the brand mentions AI tools cite.
| Approach | Typical DR | What it builds | AI visibility |
|---|---|---|---|
| Editorial digital PR | DR 75+average | Domain authority plus brand mentions, from your expert quoted in fitness, health and lifestyle publications | High |
| Full-Feature Articles | DR 70 to 93you pick the outlet | A whole article about your company on a publication you choose, usually with 2 to 3 links | High |
| Traditional PR retainer | Varies by outlet | Influencer seeding, launch events and ambassador programs, reported as reach and impressions; links aren’t the deliverable | Sometimes |
We sell the first two. Journalists quote your expert in stories they’re already writing, and we put your products forward for roundups and gift guides, on publications averaging DR 75+. Full-Feature Articles put a whole story on a publication you choose. We don’t run influencer programs or launch events. Already have a PR firm for those? We work alongside it. Read how digital PR works.
Common questions
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work
Fitness brands, from supplements to recovery tech.
Whatever part of fitness you work in, digital PR fits when fitness reporters already cover what you sell, the way ASYSTEM’s director of formulations was quoted in Eat This, Not That! on why whey protein builds muscle. If reporters rarely write about your niche, Full-Feature Articles still work, because you choose the publication. We’ll tell you on the call which fits.
The work
Digital PR builds authority every month. Full-Feature Articles put one story where you choose.
Digital PR fits when reporters already cover what your expert knows. We pitch them as an expert source every month, which builds authority across your whole site and the coverage AI answers draw on. Full-Feature Articles put any story about your company, from a product launch to a new location, on a publication you choose, out of 200+ at DR 70 to 93. You can run both. On a strategy call we’ll tell you which mix fits.
The work
Fitness and lifestyle titles like Men’s Health, GQ and Men’s Journal.
Our clients have been quoted in Men’s Health, GQ, Men’s Journal, Everyday Health, Health, EatingWell, Bustle, Parade and Real Simple, among others. Every placement is on a DR 50+ publication, and campaigns average DR 75+. With Full-Feature Articles you pick the outlet, out of 200+ at DR 70 to 93.
The work
Your founder, or a certified coach or dietitian, 5 to 10 minutes a day at most.
Usually your founder. A certified coach, registered dietitian or physician on your team works too when reporters want credentials: ASYSTEM’s director of formulations was its source on protein. We need their bio, headshot and LinkedIn. The best results come when they let us pitch on their behalf, because reporters on deadline pick their sources the same day. If they’d rather review each pitch, it’s about two a day and 5 to 10 minutes, with a reply the same day.
The work
Yes. We put supplements, equipment and apparel forward for them.
Alongside expert quotes, we pitch your products when reporters ask for picks for best-of roundups and gift guides, which suits supplements, equipment and apparel. The product is pitched on its own, so it needs no expert source. The reporter decides what makes the list.
The work
Your expert comments on the topic. Your product makes no claims.
Reporters quote your expert on the question they’re covering, like which protein helps build muscle, not on what your product does. Your expert speaks to the topic, and nothing we pitch makes a health claim for your product.
Cost and guarantees
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32, and every plan pitches the same publications, so only the price per placement changes. Full-Feature Articles start at $1,500 per article.
Cost and guarantees
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first. Full-Feature Articles have no retainer and no minimum, so you can order a single article.
Cost and guarantees
Not with digital PR. With Full-Feature Articles, you pick the outlet.
With digital PR, nobody can promise a specific outlet, because the reporter decides who gets quoted. We guarantee your monthly placement count, and you can name the outlets you want most, like Men’s Health, and we’ll pitch them whenever a request fits. If a guaranteed outlet matters most, Full-Feature Articles let you choose from 200+ publications at DR 70 to 93, and the placement is guaranteed. Ask us which fitness titles are on the list.
Results
First placements in 2 to 3 weeks.
Expert quotes usually start going live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. The ASYSTEM campaign in the results above shows what that looked like over 18 months.
Results
Yes. A placement counts only when it does.
A placement counts toward your monthly number only when the published article quotes your expert and links to your site, usually on your brand or your expert’s name inside the attribution, the way Eat This, Not That! linked ASYSTEM. If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Results
It puts your brand in the coverage AI answers draw on.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. A quote in Men’s Health puts your expert and your brand inside that kind of coverage. No single article gets you cited, and nobody can guarantee it, but over 6 to 12 months the body of coverage is what gets your brand named more often when people ask AI tools which supplement to take, which app to use or what to buy.
Other options
We sell placements that link to your site. We don’t run influencer programs.
Most traditional fitness PR firms run retainers built on press releases, influencer seeding, launch events and ambassador programs, and report reach and impressions. We don’t do those things. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your expert with a link to your site. If you already have a PR firm, you don’t need to replace it: they run the launches, and we earn the links.
Other options
No. Full-Feature Articles are the paid route.
We don’t sell guest posts. If you want a story on a specific publication, Full-Feature Articles put a whole article about your company on the outlet you choose, out of 200+ at DR 70 to 93, usually with 2 to 3 links.
Didn’t see your question? Ask it on a strategy call
Next step
A 30-minute strategy call with no commitment. Bring your site, the expert you’d put forward and the pages you need to rank.
First placements typically live within 2 to 3 weeks of kickoff.
Brandon Schroth
Founder, Reporter Outreach
“If we’re not the right fit for you, I’ll tell you on the call.”
On the call