Coverage clients trust. Publications AI cites.We get you into the outlets covering FINANCE.
The financial PR agency for accounting firms, financial planners and fintech companies. We get your CPA, CFP or founder quoted in USA Today, Realtor.com and Kiplinger, and every placement links back to your site.
30-minute call with Brandon, who runs Reporter Outreach.First placements typically live within 2 to 3 weeks.
We pitch the experts money reporters ask for by name: your CPA, your CFP or your founder. It fits when your expert can approve their own quotes the same day.
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We quote your CPA or enrolled agent. Reporters ask about deductions, filing season and smart moves with a raise or a windfall.
A story we’d pitch“Smart tax moves that let families keep more of every raise”
We quote your CFP. Reporters ask about retirement, saving for kids and planning around big life changes.
A story we’d pitch“How couples are retiring on their own terms”
We quote your founder, CPA or fractional CFO. Reporters ask about cash flow, payroll and keeping clean books.
A story we’d pitch“The monthly money habit behind thriving small businesses”
We quote your founder or lead writer. Reporters ask about saving, spending and stretching a budget.
A story we’d pitch“Everyday ways families stretch every paycheck further”
We quote your founder or lead coach. Reporters ask about budgeting, debt payoff and building money confidence.
A story we’d pitch“The first money lessons that set new grads up for life”
We quote your founder or product lead, and place your links in existing articles on your category. Reporters ask about payments, invoicing and the apps people budget with.
A story we’d pitch“How small businesses are getting paid faster”
The same approach works for business brokers, cost segregation firms, enrolled agents and payroll companies.
A real digital PR placement we earned for Capital Tax, a CPA firm, quoted as published.
USA Today is a national news publication, and this story runs in its Investing section. DR 92, about 12.9 million monthly organic visits. Not a blog network, not a paid directory.
Ahrefs, Nov 2026Tax expertise, in the CPA’s own words: gold in an ETF isn’t automatically taxed like a stock ETF. The quote serves the reader first, correcting a common assumption before anyone buys.
Gold ETF vs. physical gold: Which investment is better for you?
By Deane Biermeier, CFed, Special to USA TODAY
[…]
Tax benefits and implications
2“One of the biggest misconceptions is that buying gold through an ETF automatically gives you the same tax treatment as buying a stock ETF,” says 3Zachary Sahar, CPA, managing director at Capital Tax4.
[…]
“Before investing, I’d look at the fund’s structure and the after-tax return, not just the price of gold,” Sahar advises.
[…]
The writer was already comparing gold ETFs with physical gold. Capital Tax’s managing director, a CPA, supplied the tax view: credited by name in the story, not the subject of it.
In the body copy, inside the attribution, on the firm’s name, pointing to capitaltax.com. Not a bio box, not a footer, not a keyword. Editorial coverage links the expert or the brand.
Want a placement like this with your CPA, CFP or founder in it?
Book a Strategy CallWe ran this campaign for an agency partner under a white label agreement, so the client stays unnamed.
It competes with legacy publishers and incumbent software platforms for the same searches. Its CPA-credentialed experts became sources for business and personal finance writers.
3,900
monthly organic visits within its first eight months, up from under 100
44 earned placements averaging DR 76. Quoted in:
Organic traffic, rounded, and domain ratings per Ahrefs, November 2026.
Here’s how a financial digital PR engagement actually runs: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your expert’s time it takes. Full-Feature Articles can run alongside, with any story about your company on a publication you choose. Link insertions are quoted case by case.
We build the source file with your CPA, CFP or founder, map the money topics they can credibly own and agree on how pitches get approved. Money reporters ask for credentials, so we confirm them before the first pitch goes out.
Daily monitoring of vetted finance and business publications surfaces the reporter requests that fit your expert, and we pitch within hours. The first placements typically go live inside weeks two and three.
For a CPA firm, quoting its managing director. All three went live in 2026.
Every pitch goes out in your expert’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview.
No daily reviews. Every pitch goes out while the request is fresh.
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
Depending on your plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar. Undelivered placements roll over.
Growth plan: 15 placements a month.
Every placement adds authority from a publication Google already trusts. For finance firms and fintech companies, rankings movement typically shows in months three to six, and early AI citations can start here too.
By now your expert has been quoted dozens of times in finance and business publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
Placements that quote your CPA, CFP or founder in publications like USA Today, Realtor.com and Kiplinger, delivered every month to lift rankings and AI search visibility.
What one placement is: a published article that quotes your expert and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
No retainer and no minimum.
For finance and fintech brands, link insertions are quoted case by case: we check that relevant sites exist for your pages before you order. They work best pointed at a guide or blog post you want to rank, with internal links from there to your service and product pages.
What one link is: a dofollow link in the body of an existing, relevant article, pointed at the page you want to rank.
No retainer, no minimum and no call needed. Send your top 5 to 10 pages with a keyword for each, and we reply with a shortlist of sites for each page.
Digital PR, if every quote has to clear a compliance review that takes days: reporters on deadline pick their sources the same day. Investor relations, earnings announcements and crisis communications: a traditional financial PR firm is built for those. Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
Financial PR is the practice of earning media coverage for finance firms and fintech companies: getting your CPA, CFP or founder quoted in the publications people read before they make money decisions, and turning that coverage into the links, rankings and AI citations that service and product pages can’t earn on their own.
Google’s search quality rater guidelines list financial security as a Your Money or Your Life topic, and pages on those topics get the most scrutiny. What clears that bar is third-party authority: a named expert with real credentials, quoted by publications Google already trusts. AI answers lean the same way: Muck Rack’s May 2026 analysis of more than 25 million AI citations found 84% come from earned media.
Most financial PR firms run retainers built on investor relations, earnings announcements and media relations, and report reach and impressions. We report placements: each one a published article on a named site, with a link to yours. Here’s how the four compare on ranking authority for Google and the brand mentions AI engines cite.
| Approach | Typical DR | What it builds | AI visibility |
|---|---|---|---|
| Editorial digital PR | DR 75+average | Domain authority plus brand mentions, from your CPA, CFP or founder quoted in finance and business publications | High |
| Full-Feature Articles | DR 70 to 93you pick the outlet | A whole article about your company on a publication you choose, usually with 2 to 3 links | High |
| Link insertions | DR 50 to 70+quoted case by case | Targeted authority to your guides and blog posts, passed on to service and product pages by internal links | Through rankings |
| Traditional PR retainer | Varies by outlet | Investor relations, earnings announcements and media relations, reported as reach and impressions; links aren’t the deliverable | Sometimes |
We sell the first three. Journalists quote your CPA, CFP or founder in articles they’re already writing, on publications averaging DR 75+. Full-Feature Articles put a whole story on a publication you choose, and link insertions point at the guides and blog posts that feed your service pages. Already have a PR firm for investor relations or announcements? We work alongside it. For the search side, read our financial services link building guide.
Common questions
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work
Finance firms and fintech companies whose experts speak for themselves.
Digital PR fits when your expert can approve their own quotes the same day, the way a CPA firm’s managing director was quoted in USA Today on how gold ETFs are taxed. We work with CPA and tax firms, independent financial planners, bookkeeping and fractional CFO firms, money and finance blogs, money coaches and fintech companies, and the same approach works for business brokers, cost segregation firms, enrolled agents and payroll companies. If reporters rarely write about your niche, Full-Feature Articles still work, because you choose the publication. We’ll tell you on the call which fits.
The work
Yes, for independent planners who approve their own quotes.
Money reporters ask for CFPs all the time, on retirement, saving for college and planning around big life changes. That makes an independent planner who owns the practice one of the strongest sources we pitch. The test is turnaround: reporters on deadline pick their sources the same day, so it works when your planner can approve a quote without sending it up for review.
The work
Yes: payments, invoicing, accounting, payroll and budgeting apps.
We quote your founder or product lead when reporters cover how people and small businesses pay, get paid and budget. Link insertions are available for fintech too, quoted case by case and pointed at the guides and blog posts you want to rank. Digital PR depends on the product: if reporters rarely cover your category, we’ll say so on the call, and Full-Feature Articles still work because you choose the publication.
The work
If sign-off takes days, digital PR is the wrong fit.
Reporters on deadline pick their sources the same day, so a quote that waits days for compliance or legal approval rarely makes the story. If that’s how your firm works, we’ll tell you digital PR isn’t the right fit. Full-Feature Articles can still work: you approve every word before it’s published, and there’s no reporter deadline to miss.
The work
Digital PR builds authority every month. Full-Feature Articles put one story where you choose.
Digital PR fits when reporters already cover what your expert knows. We pitch them as an expert source every month, which builds authority across your whole site and the coverage AI answers draw on. Full-Feature Articles put any story about your company, from a new service to a product launch, on a publication you choose, out of 200+ at DR 70 to 93. Link insertions point at the guides and blog posts you want to rank, and for finance we quote them case by case. On a strategy call we’ll tell you which mix fits.
The work
News and finance titles like USA Today, Realtor.com and Kiplinger.
Our clients have been quoted in USA Today, Realtor.com, Kiplinger, Yahoo Finance, MarketWatch, HuffPost, Nasdaq, Business Insider, GOBankingRates and MoneyLion, among others. Every placement is on a DR 50+ publication, and campaigns average DR 75+. With Full-Feature Articles you pick the outlet, out of 200+ at DR 70 to 93.
The work
Your CPA, CFP or founder, 5 to 10 minutes a day at most.
Money reporters ask for credentials, so CPAs, CFPs and enrolled agents are the strongest sources. For fintech companies and money blogs, it’s usually the founder. We need their bio, headshot, credentials and LinkedIn. The best results come when they let us pitch on their behalf, because reporters on deadline pick their sources the same day. If they’d rather review each pitch, it’s about two a day and 5 to 10 minutes, with a reply the same day.
Cost and guarantees
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32, and every plan pitches the same publications, so only the price per placement changes. Full-Feature Articles start at $1,500 per article. Link insertions, where they fit, are $300, $400 or $500 per link for DR 50+, 60+ and 70+ sites.
Cost and guarantees
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first. Full-Feature Articles and link insertions have no retainer and no minimum, so you can order a single article or a single link.
Cost and guarantees
Not with digital PR. With Full-Feature Articles, you pick the outlet.
With digital PR, nobody can promise a specific outlet, because the reporter decides who gets quoted. We guarantee your monthly placement count, and you can name the outlets you want most, like USA Today, and we’ll pitch them whenever a request fits. If a guaranteed outlet matters most, Full-Feature Articles let you choose from 200+ publications at DR 70 to 93, and the placement is guaranteed. Ask us which business and finance titles are on the list.
Results
First placements in 2 to 3 weeks.
Expert quotes usually start going live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. The results card above shows where a tax and accounting brand’s experts were quoted.
Results
Yes. A placement counts only when it does.
A placement counts toward your monthly number only when the published article quotes your expert and links to your site, usually on your brand or your expert’s name inside the attribution, the way USA Today linked the CPA firm whose managing director it quoted. If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Results
It puts your brand in the coverage AI answers draw on.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. A quote in USA Today puts your expert and your firm inside that kind of coverage. No single article gets you cited, and nobody can guarantee it, but over 6 to 12 months the body of coverage is what gets your firm named more often when people ask AI tools which accountant to hire, how to plan for retirement or which app to pay with.
Other options
We sell placements that link to your site. We don’t run investor relations or announcements.
Most traditional financial PR firms run retainers built on investor relations, earnings announcements, media relations and crisis communications, and report reach and impressions. We don’t do those things. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your expert with a link to your site. If you already have a PR firm, you don’t need to replace it: they run the announcements, and we earn the links.
Other options
No. Full-Feature Articles are the paid route.
We don’t sell guest posts. If you want a story on a specific publication, Full-Feature Articles put a whole article about your company on the outlet you choose, out of 200+ at DR 70 to 93, usually with 2 to 3 links.
Didn’t see your question? Ask it on a strategy call
Next step
A 30-minute strategy call with no commitment. Bring your site, the expert you’d put forward and the pages you need to rank.
First placements typically live within 2 to 3 weeks of kickoff.
Brandon Schroth
Founder, Reporter Outreach
“If we’re not the right fit for you, I’ll tell you on the call.”
On the call