Coverage shoppers trust. Publications AI cites.We get you into the outlets covering ECOMMERCE.
Your products in gift guides and roundups, your founder quoted in Southern Living, Martha Stewart and Nasdaq, and link insertions for the guides and pages you need to rank.
30-minute call with Brandon, who runs Reporter Outreach.First placements typically live within 2 to 3 weeks.
In a store, shelf space decides what shoppers see. Online, it’s the gift guides, roundups and stories they read. It fits when reporters already cover what you sell, or when your founder can talk about running a store.
A few of the kinds of store we work with. ClickTap any department for details.
Point atTap any department for details.A few of the kinds of store we work with.
Your product, pitched
Your founder, quoted
Selling online? See what a campaign looks like for your store.
Campaigns from $3,000 a month. View pricing
A real digital PR placement we earned for Barkev’s, an engagement ring maker that sells online, quoted as published. Every number here is checkable.
Lifehacker is a consumer how-to title, and this story runs in its Money section. DR 90, about 893,000 monthly organic visits in the US. Not a blog network, not a paid directory.
Ahrefs, Oct 2026The story’s guide to gold, silver and platinum stamps is his, credited by name, plus a tip on reading them. It’s the part of the article a reader actually uses, and Barkev’s gets the credit line.
How to Tell If a Piece of Jewelry Is ‘Real’
Is that flea market ring valuable, or just sparkly?
By Elizabeth Yuko
So you’ve inherited some jewelry from a relative, or got a potential bargain on a few pieces at a flea market or estate sale. How do you know if it’s costume jewelry or the real stuff?
[…]
Look for stamp markings
[…]
2Here are the most common markings, courtesy of Meserlian:
[…]
3These markings are small, so you may need to use a magnifying glass to see them, says Barkev Meserlian, CEO of jewelry manufacturer Barkev’s4 and a 46-year veteran of the jewelry industry.
[…]
The writer was reporting on how to tell real jewelry from costume pieces. Barkev’s CEO, a 46-year veteran of the jewelry industry, supplied the expert view: credited in the story, not the subject of it.
In the body copy, inside the attribution, on the brand name, pointing to barkevs.com. A followed link, not a bio box, not a footer, not a keyword. Editorial coverage links the expert or the brand.
Want a placement like this with your founder in it?
Book a Strategy CallOur BloomsyBox case study, and a review from Levy’s Fine Jewelry.
A subscription flower delivery brand competing with household names for lifestyle, home and gift searches. Its founder and CEO, Juan Palacio, became a source for writers covering flower care and gifting, while link insertions pointed at the pages that sell.
+555%
organic traffic in 10 months, 2023 to 2024
54 placements from digital PR and link insertions, DR 79 average. Quoted in:
BloomsyBox: Ahrefs monthly estimates as published in the case study, for the kickoff month and the final placement month.
“In an industry that takes a lot of time to see results, I have been very pleased with their turnaround time.”
“High quality brand mentions and backlinks from very high authority websites and news publications.”
Here’s how an eCommerce digital PR engagement actually runs, for your products and your founder: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your founder’s time it takes.
We pick the products to pitch and map the topics your founder can credibly speak to. Gift guide and roundup editors want the product itself, so it’s pitched on its own, no expert source needed. For stories about your category, or about running an online store, we pitch your founder as the expert source.
Products to pitch
Every day we pitch your founder to reporters within hours of each request, and your products to editors at the top publications in your category. The first placements typically go live inside weeks two and three. Product placements follow the editor’s calendar: samples go out while they source, and the spot goes live when the guide or roundup publishes, sometimes months later.
For a luxury outdoor decor store and a festival clothing retailer, checked live in October 2026.
Reporters on deadline pick their sources the same day, and every pitch for a quote goes out in your founder’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview. Product pitches don’t need your founder at all.
No daily reviews. Every pitch goes out while the request is fresh.
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
On a digital PR plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s standards. Undelivered placements roll over. Link insertions depend on your category: when we have sites that cover it, they’re ordered per link, as few as one, with no retainer.
Growth plan: 15 placements a month.
Links have to be crawled and weighed before they count. For our eCommerce clients, rankings movement typically shows in months three to six, and early AI citations can start here too.
By now your products and your founder have been featured dozens of times in lifestyle and business publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
Placements that feature your products and quote your founder in lifestyle and business publications like Southern Living, Martha Stewart and Nasdaq, delivered every month to lift rankings and AI search visibility.
What one placement is: a published article that features your product or quotes your founder, and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
No retainer and no minimum.
For stores, link insertions work best pointed at a guide or blog post you want to rank, with internal links from there to your category and product pages. Linking straight to a product or category page works in some cases, not all.
What one link is: a dofollow link in the body of an existing, relevant article, pointed at the page you want to rank.
No retainer, no minimum and no call needed. Send your top 5 to 10 pages with a keyword for each, and we reply with a shortlist of sites for each page.
Digital PR, if reporters rarely cover what you sell and your founder can’t speak to running a store, or for launch news (Full-Feature Articles cover that). Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
eCommerce link building is the practice of earning and placing backlinks to an online store from publications and sites Google already trusts. It builds the authority a store needs to rank for product, category and buying guide searches, and to get cited when shoppers ask AI tools what to buy.
Shoppers buy from category and product pages, but editors link to your homepage, your founder, or a single product in a gift guide. The authority has to be earned at the domain level through editorial coverage, then routed inward to the pages that sell.
Most eCommerce link building services sell volume: guest posts on DR 20 to 60 blogs with little real readership. The four common approaches compare very differently on the two signals that decide what shoppers find now: ranking authority for Google, and the brand mentions AI engines cite.
| Approach | Typical DR | What it builds | AI visibility |
|---|---|---|---|
| Editorial digital PR | DR 75+average | Domain authority plus brand mentions, from gift guides, roundups and founder quotes | High |
| Full-Feature Articles | DR 70 to 93you pick the outlet | A whole article about your company on a publication you choose, usually with 2 to 3 links | High |
| Link insertions | DR 50 to 70+ | Targeted authority to your guides and blog posts, passed on to category and product pages by internal links | Through rankings |
| Guest posting | DR 20 to 60 | Page-level links; quality varies widely by network | Low |
We sell the first three. Editors feature your products in gift guides and roundups, and journalists quote your founder in articles they’re already writing, on publications averaging DR 75+. Full-Feature Articles put a whole story on a publication you choose, and link insertions point at the guides and blog posts that feed your category and product pages. For the strategy behind it, read our eCommerce link building guide.
Common questions
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work
Any online store on a domain you own.
It doesn’t matter what you sell or which platform your store runs on, as long as it’s on a domain you own. Digital PR fits when reporters already cover what you sell, or when your founder can talk about running a store, the way BloomsyBox’s founder was quoted on flower care and gifting. We’ll tell you on the call whether it fits yours.
The work
Digital PR builds authority. Link insertions rank pages.
Digital PR fits when editors and reporters already cover what you sell. We pitch your products to gift guides and roundups, and your founder as an expert source, which builds authority across your whole site. Link insertions point at the guides and blog posts you want to rank, and internal links carry that authority on to your category and product pages. They depend on your category, so we check that first. Full-Feature Articles fit launch news, or any story you want on a publication you choose. On a strategy call we’ll tell you which mix fits.
The work
Yes, and no expert source is needed.
We pitch your products to editors at the top publications in your category, for their gift guides and roundups. Editors often want to try a product first, so samples go out. Timing follows the editor’s calendar: a holiday gift guide sourced in October may not publish until early December. Gift guide links are sometimes affiliate links.
The work
Southern Living, Martha Stewart, Lifehacker and more.
Our eCommerce clients have been featured in Southern Living, Martha Stewart, Elle Decor, Lifehacker, Bob Vila, The Kitchn and Nasdaq. Every placement is on a DR 50+ publication, and campaigns average DR 75+. Link insertions go on company blogs and business sites that already publish on your topic. With Full-Feature Articles you pick the outlet, out of 200+ at DR 70 to 93.
The work
Your founder, for 5 to 10 minutes a day, or none.
Your founder. Reporters want the person who built the store, on what you sell or on running it. We need their bio, headshot and LinkedIn. The best results come when they let us pitch on their behalf, because reporters on deadline pick their sources the same day. If they’d rather review each pitch, it’s about two a day and 5 to 10 minutes, with a reply the same day. Product pitches and link insertions don’t need your founder at all.
Cost and guarantees
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32, and every plan pitches the same publications, so only the price per placement changes. Link insertions are $300, $400 or $500 per link for DR 50+, 60+ and 70+ sites. Full-Feature Articles start at $1,500 per article.
Cost and guarantees
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first. Link insertions and Full-Feature Articles have no retainer and no minimum, so you can order a single link or a single article.
Cost and guarantees
Yes for Full-Feature Articles, not digital PR.
With Full-Feature Articles, yes: you choose from 200+ publications at DR 70 to 93, and the placement is guaranteed. With link insertions, you approve every site before anything goes live, and a link that drops within 12 months is replaced free. With digital PR, we guarantee your monthly placement count, not a specific outlet, because the editor decides what runs. You can request outlets, and we’ll pitch them.
Results
First placements in 2 to 3 weeks.
Founder quotes usually start going live within 2 to 3 weeks. Product placements follow each editor’s calendar, so they can take longer. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. Our BloomsyBox case study shows what that looked like for a flower subscription brand.
Results
It builds the coverage AI tools cite.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. Every placement adds your products or your founder to that coverage. No single article gets you cited, but over 6 to 12 months the body of coverage is what gets your store named more often when shoppers ask AI tools what to buy.
Other options
Then we pitch your founder on running a store.
Then your founder can still be quoted on running an online store, in business and eCommerce stories on topics like customer reviews, dropshipping and opening a store. Full-Feature Articles put a story about your company on a publication you choose, and link insertions can work where sites already cover your topic. If none of it fits, we’ll tell you on the call.
Other options
We sell placements, not activity.
A PR retainer pays for activity: releases, media lists and pitching, usually around launches. SEO agencies usually run technical fixes and content. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article featuring your product or quoting your founder, with a link to your site, plus link insertions by the link. Many clients run us alongside their SEO or content agency.
Didn’t see your question? Ask it on a strategy call
A 30-minute call with Brandon Schroth, who founded Reporter Outreach in 2017 and still runs it. No commitment.
Pick a time on the booking page. It takes about a minute.
You leave with
“If we’re not the right fit for you, I’ll tell you on the call.”Brandon Schroth, Founder