Digital PR Services

Reactive · Editorial · AI-Citable Est. 2017 · San Diego, CA
Your experts, quoted inForbes, HuffPost, Entrepreneur, and USA Today. CoverageAI trusts.

Journalists need expert commentary every day. We make your experts the sources they quote. Each placement builds rankings, authority, and the citations AI answers are built on.

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First placements typically live within 2 to 3 weeks.

25,000+Placements since 2017
DR 75+Avg. Authority
500+Clients served
5.0Clutch & Google
We get our clients quoted in
  • ForbesDR 94
  • HealthgradesDR 86
  • ParadeDR 85
  • Business InsiderDR 92
  • Travel + LeisureDR 89
  • VentureBeatDR 91
  • Martha StewartDR 88
  • HuffPostDR 92
  • Inc.DR 91
  • Real SimpleDR 87
  • EatingWellDR 85
  • Reader’s DigestDR 86
  • EntrepreneurDR 91
  • USA TodayDR 92
Domain Ratings via Ahrefs · October 2026
What you get

Anatomy of a digital PR placement.

A real placement we earned for Villa Oasis in July 2024, with the four signals inside it labeled. The article was updated in September 2026, and her quotes are still in it.

1The publication

Verywell Mind: DR 90, about 2.6 million monthly organic visits, and this article carries an MD review. Not a blog network, not a paid directory.

Ahrefs, Oct 2026
2The expert source

The writer was already building an expert-backed guide to living intentionally. Villa Oasis’s clinical director, a PhD and LCSW, supplied the expert input: credited in the story, not the subject of it. She’s quoted again further down, in the tips themselves.

verywellmind.com/be-more-intentional-8673043
Live since Jul 2024
1
Verywell Mind
DR 90 · 2.6M monthly organic visits

There’s No Secret to Being Intentional—Just These 18 Tips

By Wendy Wisner · Updated on September 22, 2026
Reviewed by Steven Gans, MD

Benefits of Being Intentional

23Michelle Beaupre, PhD, LCSW, the clinical director at Villa Oasis, says one main benefit of being intentional is making better decisions.

4“Instead of just reacting or making quick choices, you’re taking the time to think carefully and choose actions that match your goals and values,” she explains “This way, your decisions are more thoughtful and in line with what is important for you.”

3The backlink

In the body copy, on her name inside the attribution, pointing to the Villa Oasis about page. Not a bio box, not a footer. In healthcare the anchor is the brand or the expert’s name, nothing else.

4The quote

It makes the section’s main point in her own words and serves the writer’s story first. That editorial context, a real expert inside a real article, is what AI citations are built on.

View the live article on Verywell Mind → One of 39 placements and mentions in this campaign →
Proven results

Five clients, four industries, one playbook.

The numbers from their case studies, side by side. Every figure links to the full write-up.

Qooper
SaaS
+2,203%Organic traffic
SaaS
78Avg. DR
6 monthsCampaign
Read the case study →
BloomsyBox
eCommerce
+555%Organic traffic
eCommerce
79Avg. DR
10 monthsCampaign
Read the case study →
Villa Oasis
Healthcare
+352%Organic traffic
Healthcare
80Avg. DR
9 monthsCampaign
Read the case study →
The Forked Spoon
Food & Recipe
+331%Organic traffic
Food & Recipe
81Avg. DR
5 yearsCampaign
Read the case study →
MEDvidi
Healthcare
+124%Organic traffic
Healthcare
81Avg. DR
12 monthsCampaign
Read the case study →
View all case studies →
Testimonials

What our clients say

From brands building authority, rankings, and AI visibility with us.

They generally provide about seven extremely high-quality links every month. We've had links in Forbes, AOL, GQ, Business Insider, Medscape, Yahoo, and many more. We've seen an increase in organic website traffic, AI search results, and domain ranking. We've also noticed a lot more organic calls. They make it super easy to work with them. They handle the majority of the work and do a great job. Brandon and Reporter Outreach have been awesome. I can't recommend them enough.
Farhan Abdullah headshot
Farhan Abdullah, DO
Physician and Owner, Magnolia Functional Wellness
Verified review on Clutch
Brandon goes the extra mile to ensure our link building targets are met and he's landed us some amazing placements!
Brian Lim headshot
Brian Lim
CEO, iHeartRaves & INTO THE AM
I have been using Reporter Outreach and their Qwoted link building services for about a year and a half, and I am very pleased with the high quality results and continued responsiveness.
Aaron Randhawa headshot
Aaron Randhawa
Technical Director, The Forked Spoon
Reporter Outreach's ability to write and understand our perspective, point of view, mission, and values is impressive. Their ability to write is head and shoulders above their competitors, and it feels like they've blended themselves into our point of view.
Steve Carleton headshot
Steve Carleton, LCSW
Now Chief Clinical Officer, Porch Light Health
Verified review on Clutch
Top Clutch Public Relations Company United States 2026 Top Clutch Public Relations Company Medical 2026 Top Clutch Link Building Company United States 2026
Want results like these for your brand?
Book a Strategy Call →
The Service

What are digital PR services?

Digital PR services earn editorial coverage for your brand: backlinks, expert commentary, and brand mentions from journalists at high-authority publications. A digital PR agency gets your brand into the stories reporters are already writing, which is why the links carry editorial weight that Google and AI search engines trust.

Reporter Outreach runs reactive digital PR. Every day, journalists at publications like Forbes, HuffPost, and Business Insider put out requests for expert input on stories in progress. We monitor those requests in real time, draft responses in your expert's voice, and pitch within hours, because the first credible answer usually wins the quote. Your team approves everything before it goes out. The distinction that makes those links count:

Traditional PR: you pitch your own story

  • Press releases announce your news and hope a newsroom picks it up
  • Cold pitches compete with hundreds of others for a story that may never run
  • Wins are one-offs; there is no monthly cadence to compound
  • What does run reads as promotion, to readers and to AI engines

Reactive PR: your expert is the source

  • Journalists request expert input on stories already in progress
  • Your expert supplies the quote that completes their story
  • Coverage is earned by being the most useful answer, not the loudest pitch
  • Google and AI engines read it as editorial trust
The Process

How digital PR works, from kickoff to live placement.

Six steps, three cadences: set up once, run every day, close out every placement.

OnceAt kickoff
  1. Strategy and gap analysisWe map your competitors' coverage, the publications that matter in your vertical, and the expert angles your team can credibly own.
Every dayWithin hours of each query, for the length of the engagement
  1. A journalist’s query goes liveWe track requests across Qwoted, Featured, and HARO, plus our direct reporter relationships, filtered to your expertise.
  2. A draft, in your expert’s voiceOur writers draft the quote or commentary. You approve before anything is pitched.
  3. Pitched while the story is still being writtenSpeed decides who gets quoted. We respond within hours of the query going live.
Every placementAs it goes live
  1. Verified before it countsEvery live placement is checked for domain rating, organic traffic, and topical relevance before it counts toward your monthly total.
  2. Logged in your trackerPublication, URL, anchor text, DR, and monthly organic traffic, so you always know exactly what you’re paying for.

Want the deeper mechanics? Anchor strategy, link velocity, and how editorial links compound are all in our guide to digital PR link building. And when you're ready to talk numbers, the full cost breakdown is on our pricing page.

The compounding effect

What the first 12 months actually look like.

Editorial authority compounds; it doesn’t spike. Here’s the honest timeline from kickoff to AI engines citing your brand.

  1. 2-3w
    First placements live
    Strategy, kickoff, and your first editorial placements, typically live within two to three weeks.
  2. 1-3m
    The pattern forms
    Placements accumulate month over month, which is why every engagement starts at three months.
  3. 3-6m
    Rankings start moving
    Accumulated authority shows up as target keywords begin climbing.
  4. 6-12m
    Compounding kicks in
    AI engines cite the established pattern, and each new placement lands on a stronger base.

And it doesn't stop. Month over month: more placements, more authority, more AI citations. Book a Strategy Call

Pricing

Monthly digital PR packages.

Authority digital PR placements delivered every month to improve rankings, brand trust, and AI search visibility.

Same publications at every tier; only the price per placement changes. 3-month minimum, then month to month.

Starter

$3,000/mo
$429 per placement
7 authority placements / month
Best for: testing AI visibility and building early authority signals
  • DR 75+ average on authority sites
  • Targeted pitching and expert copywriting
  • Branded and natural anchor strategy
  • Live link tracker and monthly reporting
  • Rollover on undelivered placements
Book a Strategy Call
Most Popular

Growth

$6,000/mo
$400 per placement
Save $29 per placement vs Starter
15 authority placements / month
Best for: consistent authority building with steady wins for most brands
  • DR 75+ average on authority sites
  • Targeted pitching and expert copywriting
  • Branded and natural anchor strategy
  • Live link tracker and monthly reporting
  • Rollover on undelivered placements
Book a Strategy Call
Best Value

Elite

$12,000/mo
$375 per placement
Save $54 per placement vs Starter
32 authority placements / month
Best for: aggressive growth in competitive verticals or multi-brand portfolios
  • DR 75+ average on authority sites
  • Targeted pitching and expert copywriting
  • Branded and natural anchor strategy
  • Live link tracker and monthly reporting
  • Rollover on undelivered placements
Book a Strategy Call

What one placement is: a published article on a DR 50+ publication that quotes you or your expert and links to your site.

Accountability

Every placement, accounted for.

Every client gets a live tracker like this one. Click through and check each placement on the publication yourself.

Live link tracker
MEDvidi · 2025
Sample rows from the MEDvidi live link tracker
PublicationDRSite trafficAnchor textURL
HealthgradesSep 2025 DR 86 3.3M/mo MEDvidi View
Real SimpleMar 2025 DR 87 853K/mo Dr. Michael Chichak View
EatingWellFeb 2025 DR 85 1.7M/mo Michael Chichak, M.D. View
Tom's GuideJan 2025 DR 87 4.5M/mo MEDvidi View
Scary MommyJan 2025 DR 79 257K/mo MEDvidi View
From MEDvidi's 83 placements in 2025. Site traffic is monthly organic, via Ahrefs.Read the case study →
1:1

Replacement guarantee

If a placement goes live and doesn't meet the agreed standard for DR, traffic, and relevance, we replace it.

Nothing lost.

Rollover guarantee

Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.

3 months.

Then month to month

After the minimum, cancel anytime with 30 days' notice. No long-term lock-in.

Not the right fit

For crisis communications, event PR, or rankings that need to move in the first month. Ranking movement typically follows in months 3 to 6.

Common questions

What brands ask about digital PR.

Straight answers on how it works, what it costs, and what to expect.

Digital PR earns links through coverage a journalist chose to run: your expert supplies commentary for a story already in progress, and the link arrives with the attribution. Link building places the link directly, on a site agreed in advance, which is how our Full-Feature Articles and Link Insertions work. Digital PR trades that control for an editor’s endorsement: you can request outlets but can’t guarantee one, and in return every placement carries a brand mention and an expert quote, the trust signals Google rewards and AI engines cite. Many clients run both.

Brands with an expert we can quote: a founder, clinician, CPA, CFP, or similar. Your expert approves every quote before it’s pitched, interviews are occasional, and they don’t need to join the strategy call. It works best when you can give rankings 3 to 6 months to move and your buyers are in North America, where most of our journalist relationships are. It isn’t the right fit for crisis communications, event PR, or rankings that need to move in the first month.

Our digital PR packages run $3,000 to $12,000 a month. Starter is $3,000 for 7 placements ($429 each), Growth is $6,000 for 15 ($400 each), and Elite is $12,000 for 32 ($375 each). Every tier pitches the same publications; only the price per placement changes. One placement is a published article on a DR 50+ publication that quotes you or your expert and links to your site. Engagements start with a 3-month minimum, then run month to month with 30 days’ notice.

Everything the placement count needs: strategy and competitive backlink analysis, journalist research, pitch writing in your expert’s voice, outreach and follow-ups, placement verification, the live link tracker, and monthly reporting. An assigned digital PR specialist runs your campaign day to day, and you approve every pitch before it goes out.

With Full-Feature Articles, yes: you pick from a shortlist of outlets accepting features in your category, and placement is guaranteed. With Digital PR, we guarantee the number of placements, not a specific outlet. You can request outlets and we’ll pitch them.

Yes. We guarantee your monthly placement count, not a specific story or outlet, because in digital PR the journalist decides what runs. What you get in writing: anything undelivered rolls into the next month and goes out first; a 1:1 replacement if a placement goes live and misses the agreed standard for DR, traffic, and relevance; and a live tracker where every placement can be verified on the publication itself. If you need a guaranteed spot in one specific publication, that’s what Full-Feature Articles are for.

We target publications based on your industry, audience, and competitive landscape. For healthcare clients, that means publications like Everyday Health, Verywell Mind, and Healthgrades. For SaaS, outlets like VentureBeat, GeekWire, and Hackernoon. For lifestyle and eCommerce, publications like Forbes, Real Simple, and Southern Living. Every publication must meet our minimum quality standards: DR 50+, real organic traffic, genuine editorial standards, and topical relevance to your brand.

First placements typically go live within 2 to 3 weeks of kickoff. Meaningful ranking movement builds in months 3 to 6 as links get indexed and authority accumulates, and the gains compound through months 6 to 12. That’s why every engagement starts at three months: it’s the shortest honest window to build a measurable authority signal. After that, everything runs month to month.

Five metrics: placements earned and the DR of each publication, keyword ranking movement on your target pages, organic traffic growth month over month, branded search volume, and AI citations, meaning how often your brand is named in ChatGPT, Perplexity, and Google AI Overviews answers for the queries that matter to you. Every placement is logged in the live tracker with the publication, DR, monthly organic traffic, link URL, and anchor text, so the placement numbers are ones you can audit yourself, and you can check the AI answers by asking the same questions your buyers ask.

It’s the model HARO made famous, run at agency scale: journalists post requests for expert input, experts answer, and the most useful answer gets quoted. HARO itself is back as a free email digest under Featured.com, and we monitor it alongside Qwoted, Featured, Source of Sources, and our direct reporter relationships, then respond within hours in your expert’s approved voice. If you’ve tried running this yourself and stalled on the reading and the writing, this is the managed version.

Judge a digital PR agency on three things: whether you approve every pitch before it goes out, whether you can open every placement on the publication yourself, and whether those publications have real organic traffic, not just a high DR. Ask for links to placements from the last few months. Reporter Outreach runs reactive digital PR: journalists ask for expert commentary on stories they’re already writing, and your expert supplies it. Our guide to vetting a digital PR agency has the full checklist.
Next step

Ready to earn editorial coverage that AI trusts?

A 30-minute strategy call: we review your backlink profile and target pages, tell you which publications we’d pitch first, and recommend a plan. No commitment.

Book a Strategy Call →

First placements typically live within 2 to 3 weeks of kickoff.