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Healthcare Case Study

MEDvidi

Online Mental Health Care · December 2024 – December 2025

How an online telehealth platform built editorial authority in one of healthcare's most competitive categories and grew organic traffic 124% during a 12-month engagement.

124%
Organic Traffic Growth
83
Placements + Mentions
DR 81
Avg. Domain Rating
Organic Traffic
December 2024 – December 2025
+124% Dec '24 Dec '25
THE CHALLENGE

A YMYL category owned by
well-funded competitors.

MEDvidi offers online psychiatric care, ADHD treatment, anxiety management, and medication prescriptions — all through telehealth. The product and clinical team were strong. The organic visibility was not.

In a Your Money or Your Life category where Google demands the highest trust signals, MEDvidi was competing against Cerebral, Done, Talkiatry, ADHD Online, and Klarity — brands with massive ad budgets and established editorial footprints. Without third-party authority signals from trusted health publications, rankings in this space don't move.

THE STRATEGY

Editorial authority at scale.

Digital PR

Expert Positioning in Health & Wellness Media

We positioned MEDvidi's licensed providers as expert sources across mental health, ADHD, anxiety, medication management, and general wellness topics. When journalists at top health and lifestyle publications needed a credentialed psychiatry source, MEDvidi's team was ready with fast, quotable commentary.

The campaign earned both direct backlinks and editorial brand mentions — building the exact trust signals that Google's YMYL algorithms and AI search tools prioritize when recommending healthcare providers.

51
Links Earned
32
Editorial Mentions
DR 81
Avg. Authority
Learn about Digital PR →
THE JOURNEY

12 months of building trust

Months 1–2
Foundation & First Placements
Built provider bios and credential packages for journalist pitching. Identified the highest-value topic clusters — ADHD treatment, anxiety management, medication safety, and telehealth accessibility. First editorial placements secured within the first three weeks.
12 placementsDR 79 avg
Months 3–5
Scaling Coverage
Outreach cadence hit full stride. MEDvidi's providers started appearing regularly in roundups, expert guides, and health feature articles. Editorial mentions compounded alongside backlinks — building the brand recognition signals that YMYL algorithms weight heavily.
24 placementsDR 81 avg
Months 6–9
Authority Compounding
High-authority placements on HuffPost, Verywell Health, and LiveScience elevated the entire domain's trust profile. Rankings improved across ADHD, anxiety, and medication-related queries. Organic traffic crossed the 100K threshold for the first time.
28 placementsDR 82 avg
Months 10–12
Sustained Growth
By the end of the engagement in December 2025, organic traffic had grown from 72K to 161K — a 124% increase. The editorial footprint built across 83 placements and mentions positioned MEDvidi as a credible, citeable brand in both traditional and AI search.
19 placementsDR 83 avg
THE PROOF

Where MEDvidi showed up

A selection of editorial placements earned during the engagement.

HuffPost
HuffPost
DR 92
Doctors Reveal the Unexpected Cough Remedy That Kicks in ASAP
Verywell Health
Verywell Health
DR 90
What Happens to Your Gut Health When You Put Castor Oil in Your Belly Button
LiveScience
LiveScience
DR 90
How Do Smart Scales Measure Body Composition and How Accurate Are They
Salon
Salon
DR 87
How Weight Loss Became the Business of Shame
Healthgrades
Healthgrades
DR 86
Healthcare Professionals Empower Patients
SingleCare
SingleCare
DR 77
Foods to Avoid While Taking Bactrim

Want results like these?

Book a strategy call and we'll map your 90-day authority plan — which publications to target, which pages to support, and how to build the kind of editorial presence that moves rankings.

Book a Free Strategy Call →
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