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Case study · Telehealth psychiatry

How MEDvidi grew
organic traffic 124%
in 12 months

MEDvidi delivers online psychiatry and ADHD care, a category where search demands more trust than almost any other. Reporter Outreach put its medical director in front of consumer health journalists for twelve months. This is what happened.

83Editorial placements in 12 months
DR 81Average authority of the publications
124%Organic traffic growth, January to December 2025
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The challenge

Growing fast.
Gated by trust.

MEDvidi delivers online psychiatry, ADHD care, and medication management, and content had carried it as far as content can: organic traffic nearly tripled across 2024. Then the winter core-update window took 27% of it back between November and February, right as the engagement began.

The reason fit in one picture. In a category Google and AI search hold to a higher standard of trust than almost any other, MEDvidi’s independent authority looked like this next to the household names.

Content sets the pace in mental health search.
Authority sets the ceiling.

Referring domains, to scaleDecember 2024 · Ahrefs
22,75713,304BetterHelpTalkspaceMEDvidi597

Area is proportional to referring domains.

The approach

Medical credibility,
on the record.

Reporter Outreach positioned MEDvidi’s clinical team, led by medical director Michael Chichak, MD, as expert sources for journalists covering everyday health: sleep, stress, nutrition, medication safety. No articles about MEDvidi. Editorial coverage quoting its physicians, with credit pointing home.

Third-party credibility is what YMYL rankings are built on, and it accrues at the domain level. Here is one of the 83, at reading size.

HealthgradesDR 86 · September 5, 2025
1
3 Tips from Healthcare Professionals to Empower Patients and Build Better Rapport
23

“Technical difficulties during appointments can be a hassle for patients,” Michael Chichak, MD, Medical Director at MEDvidi, an online mental health treatment center, recently told Healthgrades.

“Use an appropriate background, make sure the light is good, and speak directly into the camera so you can make eye contact with patients,” Chichak added. “This will aid in building trust and ensuring a more concentrated atmosphere.”

Verbatim. Healthgrades credits the medical director by name and title, introduces MEDvidi as an online mental health treatment center, and links both: MEDvidi to medvidi.com, Dr. Chichak to his author page.Month ten of the engagement, on the site patients use to find a doctor. DR 86 per Ahrefs. Live, September 2026.
1
A journalist is already writing the story.Reactive PR starts with a real request: a health writer needs a physician’s take on sleep, stress, or a medication.
2
The physician answers, on the record.Every response went to Dr. Chichak for sign-off before it was sent. What runs is his advice, in his words.
3
The credit points home.Name, title, and MEDvidi, linked to medvidi.com. Eighty-three of these build the trust YMYL search and AI assistants check for.
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The results

12 months of outreach.
25 months of data.

Monthly organic traffic for medvidi.com, June 2024 through June 2026, including the six months after the engagement ended in December 2025. Ahrefs estimates, retrieved July 2026.

Before · Jun to Nov 2024
95.5K
Peak of the content-led run. Traffic nearly tripled in 2024, then the core-update window took 27%.
Engagement · Dec 2024 to Dec 2025
69.8K → 157.0K
83 placements. January low to December close, up 124%, with eight consecutive months of growth.
After · Jan to Jun 2026
193.0K
Record month in February, two months after outreach stopped. Weakest month since: 138.5K, 1.6× the pre-kickoff baseline.
050K100K150K200KJun '24Sep '24Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26Jun '26
Swipe for all 25 months ↔
Dashed green line: pre-kickoff baseline, 86.5K, Oct to Nov 2024 average.Monthly estimates per Ahrefs.
After the engagement

What we can claim.
And what we can’t.

MEDvidi has kept investing in its own growth since the engagement ended, and recent traffic reflects that work as well as the links. We don’t claim the whole curve. We claim the coverage, the authority it built, and a floor that held.

Rented visibility stops when the spend stops.
This coverage didn’t.

Verifiable, nine months after the last pitch
The coverage is still live.Every featured placement on this page was re-checked in September 2026. Nothing expired with the contract.
The authority stayed with the domain.The credits point to medvidi.com. A physician quoted by name on a health publication is a signal that keeps working after the outreach stops.
Traffic after the engagement ran 2.0× traffic before it.Six-month average post-engagement against the two months pre-kickoff, per Ahrefs. The weakest month since never fell below 1.6×.

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The placements

Where the coverage
lives.

Seven of the 83, chosen for what a telehealth psychiatry provider should be quoted on: sleep, stress, mental health, and how care gets delivered. Every one links to the live article, re-checked in September 2026.

HealthgradesDR 86
Care delivery
3 Tips from Healthcare Professionals to Empower Patients and Build Better Rapport
Quoted as Michael Chichak, MD, Medical Director at MEDvidi
Sep 2025Live · Sep 2026
Real SimpleDR 87
Sleep
Having Trouble Sleeping? Your Job Might Be to Blame, Research Says
Quoted as Dr. Michael Chichak, MD, general practitioner and medical director at MEDvidi
Mar 2025Live · Sep 2026
Tom's GuideDR 87
Sleep
How to go to sleep earlier in 6 simple steps
Quoted as Michael Chichak, M.D., Medical Director at MEDvidi
Jan 2025Live · Sep 2026
Scary MommyDR 79
Sleep
A “Melatonin Hangover” May Be the Reason You Feel Like Garbage in the Morning
Quoted as Dr. Michael Chichak, medical director at MEDvidi
Jan 2025Live · Sep 2026
HuffPost UKDR 90
Stress
Not Hungry in the Morning: A Sign of Hormone Issues?
Quoted as Dr Michael Chichak, Medical Director at MEDvidi
Feb 2025Live · Sep 2026
EatingWellDR 85
Stress
4 Things to Do When You Wake Up for Healthy Cortisol Levels
Quoted as Michael Chichak, M.D., medical director at MEDvidi
Feb 2025Live · Sep 2026
DistractifyDR 76
Mental health
Daily Habits That Can Improve Your Mental Health
Quoted as Dr. Michael Chichak, physician at MEDvidi
Sep 2025Live · Sep 2026
+76
more placements across the twelve months, averaging DR 81.
Domain ratings per Ahrefs, September 2026.More on our healthcare work →
FAQ

Questions,
answered.

What buyers ask after reading this page. Same answers, same timeline we quote on every engagement.

Reporter Outreach’s digital PR service. Its physicians, led by medical director Michael Chichak, MD, were positioned as expert sources for journalists at consumer health and lifestyle publications, earning 83 placements averaging DR 81 across the twelve-month engagement. Link insertions were not part of this campaign.

First placements typically go live within 2 to 3 weeks. Meaningful ranking movement usually shows in months 3 to 6, and compounding continues through months 6 to 12. MEDvidi’s curve was noisier than most: per Ahrefs, organic traffic bottomed in month three during a period of broad search volatility, then climbed for eight consecutive months, ending the engagement at 2.2 times the January low.

Yes. Links compound: they index, earn trust, and keep lifting the domain after outreach stops, which is why MEDvidi’s record month came two months after the engagement wrapped. Average monthly traffic across the six months post-engagement ran 2.0 times the pre-kickoff level, and even the weakest month since ran 1.6 times above it. The placements featured on this page were re-verified live in September 2026.

Online psychiatric care is one of the most trust-gated YMYL (“Your Money or Your Life”) categories in search. Google and AI search systems won’t recommend a telehealth provider without strong third-party trust signals, and editorial coverage that quotes a platform’s licensed physicians on major health publications is exactly that signal. No amount of on-site content substitutes for it.

Keep reading

Same playbook, three other industries.

All six case studies →
SaaS
Qooper
DR 78 avg
2,203%
Organic traffic growth in 6 months. 57 placements.
Read the case study →
eCommerce
BloomsyBox
DR 79 avg
555%
Organic traffic growth in 10 months. 54 placements.
Read the case study →
Healthcare
Villa Oasis
DR 80 avg
352%
Organic traffic growth in 9 months. 39 placements.
Read the case study →

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