Digital PR & Link Building for HR & Recruiting

Coverage employers trust. Publications AI cites.We get you into the outlets covering HR & RECRUITING.

Every dot is a placement — 25,000+ earned since 2017

Editorial placements on SHRM, Forbes, and Business Insider — workplace authority that ranks and gets cited. Your people leaders, quoted where employers look for answers.

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First placements typically live within 2–3 weeks.

25,000+Placements Since 2017
DR 75+Avg. Authority
500+Clients Served
5.0 ★Clutch & Google
We Get Our Clients Featured In
SHRM Forbes Recruiting Daily Business Insider Entrepreneur Inc Yahoo Finance U.S. News CMSWire Parade SHRM Forbes Recruiting Daily Business Insider Entrepreneur Inc Yahoo Finance U.S. News CMSWire Parade SHRM Forbes Recruiting Daily Business Insider Entrepreneur Inc Yahoo Finance U.S. News CMSWire Parade
The HR & Recruiting Advantage

Anatomy of a Placement That Builds Authority

Here's what happens when your HR leader is quoted in a major business publication — and what Google and AI tools see.

forbes.com
Why Top Employers Are Rethinking Retention Strategies in 2026
By Amanda Torres, Workforce Reporter Updated May 2026 ✓ Editorial
As turnover costs continue to climb across industries, HR leaders are moving beyond traditional retention playbooks. Companies that invest in structured career development and internal mobility programs are seeing measurably lower attrition — especially among mid-career professionals who are hardest to replace.

"The companies winning the retention battle aren't just offering higher salaries — they're building cultures where people see a genuine growth trajectory," says Lisa Chen, VP of People at [Your Brand]. "That's what keeps your top 20% from taking recruiter calls."

Chen, who has led people operations for three high-growth companies, says [Your Brand] has seen a 40% reduction in voluntary turnover since implementing structured stay interviews and career pathing frameworks...
✓ Expertise
HR leader cited by name with credentials — establishes workforce authority with Google
✓ Domain Authority
Published on Forbes (DR 94) — passes significant link equity to your domain
✓ AI Indexed
The expert quote is citable content AI tools pull from when recommending HR solutions
✓ Backlink
Contextual link to your site from a high-authority page read by CHROs and HR leaders

Want a placement like this with your HR leader in it?

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Who We Work With

HR & Recruiting Verticals We Build Authority For

Six HR and recruiting verticals we earn editorial coverage for. Tap one to see the publications we target, the angles we pitch, and the expert source we need on your team.

Vertical 01

People & Engagement Platforms

Engagement platforms, performance management tools, mentoring software, and people analytics competing for HR leaders' tight tech budgets. Editorial coverage in HR and management publications drives both adoption and the C-suite buy-in HR tools require.

Target Publications
SHRMDR 90
Fast CompanyDR 92
HBRDR 92
HR BrewDR 75
ForbesDR 94
Domain Ratings via Ahrefs · July 2026
Story Angles We Pitch
People-strategy and engagement-research features
Manager effectiveness and performance commentary
Workplace culture and trend reporting
Customer implementation and program features
Ideal Expert Source

CHRO advisor or organizational psychologist. People publications want senior HR voices and behavioral science depth. CHRO advisors carry trend pieces; org psychologists strengthen research-backed angles.

Vertical 02

Recruiting & Talent Acquisition Software

ATS platforms, sourcing tools, recruiting AI, and TA tech competing for the attention of TA leaders during one of the most volatile labor market eras in decades. Editorial coverage in HR trades and broader business publications anchors both buyer and analyst credibility.

Target Publications
HR BrewDR 75
EREDR 77
SHRMDR 90
HR ExecutiveDR 80
ForbesDR 94
Domain Ratings via Ahrefs · July 2026
Story Angles We Pitch
TA strategy and workflow features
AI-in-hiring trend and ethics commentary
Hiring market reported pieces using your data
Customer implementation and adoption coverage
Ideal Expert Source

Founder or talent acquisition advisor with SHRM-CP. Recruiting publications expect operators with TA expertise. SHRM credentials work; senior TA leaders at customer companies carry trend pieces strongest.

Vertical 03

Learning & Development

LMS platforms, corporate training providers, upskilling brands, and skills-tech companies serving L&D leaders navigating skills gaps and AI-driven workforce change. Editorial coverage in L&D trade publications signals the program-design credibility buyers require.

Target Publications
Chief Learning OfficerDR 74
Training IndustryDR 79
HR BrewDR 75
ForbesDR 94
ATDDR 81
Domain Ratings via Ahrefs · July 2026
Story Angles We Pitch
Skills-gap and workforce-development reporting
AI-and-learning trend commentary
Program design and outcomes features
Manager and leadership development pieces
Ideal Expert Source

L&D director or instructional design lead. L&D publications expect program operators. Instructional designers carry methodology features; L&D directors carry trend and strategy pieces.

Vertical 04

Payroll, Benefits & HRIS

Payroll platforms, HRIS systems, benefits administration, and PEO providers serving small-to-mid-sized employers. Editorial coverage in HR trades and personal finance publications drives both employer adoption and the trust required for compliance-sensitive functions.

Target Publications
HR ExecutiveDR 80
SHRMDR 90
HR DiveDR 83
BenefitsProDR 78
ForbesDR 94
Domain Ratings via Ahrefs · July 2026
Story Angles We Pitch
Payroll regulation and compliance commentary
Benefits trend and design reporting
HRIS modernization and migration features
Small-business employer reported pieces
Ideal Expert Source

Certified payroll professional (CPP) or benefits consultant. Payroll and benefits publications require credentialed sources. CPP designation works for payroll; CEBS strengthens benefits pitches.

Vertical 05

Recruiting Agencies & Staffing

Staffing firms, RPO providers, and contract-recruiting agencies serving employers across cycles. Editorial coverage in staffing-industry trade publications and broader business press signals the operational depth clients evaluate during agency selection.

Target Publications
Staffing Industry AnalystsDR 77
EREDR 77
SHRMDR 90
ForbesDR 94
RecruiterMagDR 76
Domain Ratings via Ahrefs · July 2026
Story Angles We Pitch
Hiring market and labor trend commentary
Specialty staffing reported features
Agency operations and workflow pieces
Placement and hiring-market features with agency commentary
Ideal Expert Source

Agency principal or recruiting ops director. Staffing publications expect agency leadership voices. Principals carry brand-story angles; ops directors carry trend and category pieces.

Vertical 06

DEI & Workplace Culture

DEI platforms, sentiment-and-survey tools, and workplace culture brands navigating a category that's shifted dramatically. Editorial coverage in HR and management publications signals the rigor and outcomes-orientation modern DEI buyers expect.

Target Publications
Fast CompanyDR 92
HBRDR 92
HR BrewDR 75
ForbesDR 94
DiversityIncDR 74
Domain Ratings via Ahrefs · July 2026
Story Angles We Pitch
Inclusion-program design and outcome features
Pay equity and access reporting
Manager-effectiveness and inclusive-leadership pieces
Workplace culture trend commentary
Ideal Expert Source

DEI strategist with credentials and corporate experience. DEI publications increasingly want sources with measurable corporate program experience. Senior practitioners with case-study outcomes carry the most weight.

Competing in one of these verticals?

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How It Works

The First 12 Months, Mapped.

HR editors quote practitioners with workforce data, not vendors with pitches. Our digital PR engagement is built around those gates — here's how it actually runs, from kickoff to compounding.

Week 1

Map your expert's authority

We build the source file with your spokesperson — CHRO, VP of people, or certified practitioner — and map the topics they can credibly own. Editors quote practitioners with workforce data, not vendors, so this happens before a single pitch goes out.

Source FileIllustrative
LC
Lisa Chen
VP of People
✓ Vetted
Retention Growth trajectories Mentorship programs
Weeks 2–3

First placements go live

Daily monitoring of vetted HR and business publications surfaces the editor queries that fit your expert. The first matches get pitched immediately — and the first placements typically go live inside weeks two and three.

Placement FeedExample pubs
LiveSHRMDR 90Week 2
LiveFast CompanyDR 92Week 3
LiveHR DiveDR 83Week 3
Every Month

Placements land at a set cadence

Depending on tier, 7–32 placements land each month — every one pre-vetted against the publication's source bar, with every claim properly sourced before the pitch leaves our inbox. Undelivered placements roll over. Nothing is wasted.

Monthly CadenceGrowth tier
15 placements / mo7–32 by tier
Months 3–6

Rankings start to move

Authority accumulates on the exact publications Google associates with workplace expertise. Rankings movement typically shows in months three to six as the link profile and brand signals compound — this is where the monthly cadence starts paying off.

Organic SearchIllustrative
best employee mentoring software
shrm.org
hrdive.com
yourbrand.com▲ Climbing
Months 6–12

AI citations compound

The same placements feed the AI layer. ChatGPT, Perplexity, and Google AI Overviews lean on high-DR HR and business publications for HR tooling and workplace questions — and your expert's commentary is now part of what they read. Every placement keeps working across both surfaces.

AI AnswerIllustrative
What actually keeps top performers from leaving?
People leaders point to visible growth paths. Lisa Chen of [Your Brand] recommends structured mentorship over perks…
1 · SHRM2 · HR Dive

Below: the two services that run this timeline.

How We Build HR Authority

Two Services. One Outcome.

Practitioner-led editorial and topical link insertions — choose one, or layer both for compounding category authority.

Digital PR
Practitioner-led editorial coverage

Your founder, CHRO, or Head of People gets quoted as an expert source in new articles on HR trade and business publications — SHRM, HR Dive, HR Executive, Workforce, Forbes, and Fast Company.

Best For

Practitioner authority, category visibility, and AI search citations across ChatGPT, Perplexity, and Google AI Overviews.

Explore Digital PR →
Link Insertions
Targeted topical placements

Contextual links placed inside existing high-authority articles across your category — "best ATS," "best mentorship platform," HR software comparison roundups, and recruiting tech buying guides. Each placement vetted for topical fit and Ahrefs-verified traffic.

Best For

Specific page authority, topical SEO velocity, and ranking growth on competitive product, comparison, and integration pages.

Explore Link Insertions →
HR & Recruiting Results

Proven Results in HR & Recruiting

From mentorship platforms to enterprise HR software — here's what category authority looks like in practice.

Mentorship SaaS
Qooper
An enterprise mentoring software platform competing for category-defining searches in HR tech. Over a 6-month engagement, we layered Digital PR with Link Insertions — placing Qooper's leadership as expert sources in editorial features and earning contextual placements inside HR software roundups and category buyer's guides.
Featured Placements
CMSWire Her Campus Hive Forage Breadcrumbs
2,203%
Traffic growth
DR 78
Avg. authority
6 mo
Campaign
Read Full Case Study →
View All Case Studies →
Pricing

Monthly Digital PR Packages

Earn placements in SHRM, HR Dive, HR Executive, Forbes, and Workforce — designed to lift rankings, buyer trust, and AI search visibility.

3-month minimum to build measurable authority. Cancel anytime after.
Starter
$3,000/mo
$429 per placement
7 authority placements / month
Best for: early-stage HR tech startups and boutique recruiting firms building early authority
  • DR 75+ average on HR & business pubs
  • Founder + practitioner sourcing (CHRO, Head of People, talent leaders)
  • Branded + natural anchor strategy
  • Monthly link tracker + reporting
  • Rollover on undelivered placements
Book a Strategy Call
Most Popular
Growth
$6,000/mo
$400 per placement
Save $29 per placement vs Starter
15 authority placements / month
Best for: mid-stage HR tech and scaled staffing or recruiting brands competing for category authority
  • DR 75+ average on HR & business pubs
  • Founder + practitioner sourcing (CHRO, Head of People, talent leaders)
  • Branded + natural anchor strategy
  • Monthly link tracker + reporting
  • Rollover on undelivered placements
Book a Strategy Call
Best Value
Elite
$12,000/mo
$375 per placement
Save $54 per placement vs Starter
32 authority placements / month
Best for: enterprise HR platforms and national talent intelligence brands competing for category dominance
  • DR 75+ average on HR & business pubs
  • Founder + practitioner sourcing (CHRO, Head of People, talent leaders)
  • Branded + natural anchor strategy
  • Monthly link tracker + reporting
  • Rollover on undelivered placements
Book a Strategy Call
Delivery & Rollover

Placements are delivered throughout each month. Any undelivered links roll into the next billing cycle automatically — nothing is wasted.

Minimum Term

All packages require a 3-month minimum commitment. After that, cancel anytime with 30 days notice. No long-term lock-in.

Authority Link Insertions

A la carte placements — purchase as few as one link or as many as you need. Built for HR tech and recruiting brands earning placements across "best ATS," "best mentorship platform," and HR software comparison content.

DR 50+
Min 1,000 monthly organic traffic
  • Dofollow links
  • Specific anchor text (you approved)
  • Real sites with real traffic (Ahrefs-verified)
  • Relevance + quality checks (no PBNs)
  • Outreach handled end-to-end
$300/link
Request Available Sites
DR 60+
Min 5,000 monthly organic traffic
  • Dofollow links
  • Specific anchor text (you approved)
  • Real sites with real traffic (Ahrefs-verified)
  • Relevance + quality checks (no PBNs)
  • Outreach handled end-to-end
$400/link
Request Available Sites
DR 70+
Min 10,000 monthly organic traffic
  • Dofollow links
  • Specific anchor text (you approved)
  • Real sites with real traffic (Ahrefs-verified)
  • Relevance + quality checks (no PBNs)
  • Outreach handled end-to-end
$500/link
Request Available Sites
Common Questions

Frequently Asked Questions

We work with applicant tracking system providers, recruiting platforms, HR analytics companies, workforce management tools, staffing agencies, PEOs, benefits platforms, employer branding consultancies, and HR SaaS companies. Each has different publication targets and pitch angles.
Our HR placements land on publications like SHRM, HR Dive, HR Executive, Workforce, HR Brew, ERE, Forbes, Fast Company, Business Insider, and Inc. We target both HR-focused trade outlets and broader business pubs where CHROs and HR leaders research vendors.
For digital PR, yes — journalists want a named expert to quote. This is usually your VP of People, CHRO, CEO, or a senior leader with workforce expertise. We'll need their bio, headshot, job title, and LinkedIn. For link insertions and full-feature articles, a spokesperson isn't required.
HR search results are dominated by directory platforms like G2, Capterra, and SHRM's software listings. Domain authority is often the deciding factor in whether your product, comparison, and solution pages appear alongside them. Editorial placements on high-DR publications build the authority that helps your pages rank where buyers actually research.
When someone asks ChatGPT "best ATS software" or Google AI Overviews "top recruiting platforms for startups," AI tools pull recommendations from trusted editorial sources. If your leaders are quoted on Forbes or Fast Company, AI tools learn to recommend your brand for those HR and recruiting queries.
Yes. Link insertions place a contextual backlink within existing editorial content on relevant publications — including "best ATS," "best mentorship platform," and HR software comparison roundups where buyers research vendors. This is a great complement to digital PR — you get authority-building without needing a spokesperson for every placement. We offer DR 50+, DR 60+, and DR 70+ tiers.
First placements typically go live within 2–3 weeks of kickoff. Meaningful ranking movement builds through months 3–6, and gains compound through months 6–12 as authority accumulates across your HR and recruiting category.
We require a three-month minimum commitment for digital PR campaigns. After the initial three months, your plan continues month-to-month with no lock-in. Link insertions are purchased individually with no commitment required.

Build the Authority
HR Buyers Trust

Tell us about your brand and we'll map out a placement strategy for your HR & recruiting category.

Book a Strategy Call →