Brandon
Schroth

Background

Brandon's path to founding Reporter Outreach started in the SEO trenches. After graduating from James Madison University with a Bachelor of Science in Sports and Recreation Management in 2011, he transitioned into digital marketing and quickly found his niche in search engine optimization.

From 2014 to 2016, Brandon worked as an SEO Specialist at Rosemont Media, a healthcare-focused digital marketing agency in San Diego. There, he developed the technical SEO and content strategy skills that would later inform his approach to building authority for clients in competitive YMYL verticals like healthcare and financial services.

In 2016, he moved to seoWorks as a Digital Analyst, where he deepened his understanding of data-driven SEO strategy, backlink analysis, and competitive research. It was during this period that Brandon began to see the outsized impact that high-quality backlinks from editorial sources had on rankings — and the gap in the market for an agency that could deliver them consistently.

In June 2017, Brandon co-founded Nomad SEO, a full-service boutique SEO agency. Through Nomad SEO, he worked with clients across multiple industries and quickly identified a recurring pattern: businesses that invested in editorial link building saw compounding organic growth that outpaced every other SEO tactic. The demand for standalone link building services — separate from full-scale SEO campaigns — was growing fast.

That insight led to the creation of Reporter Outreach. What started as a focused link building service built around journalist sourcing platforms like HARO and Qwoted has since grown into one of the most active digital PR agencies in the U.S., serving more than 500 clients and earning over 25,000 editorial placements across virtually every industry.

What Reporter Outreach Does Today

Under Brandon's leadership, Reporter Outreach has evolved from a HARO-focused link building service into a full-spectrum digital PR and link building agency. The agency now offers three core services: editorial digital PR (earning brand mentions and backlinks through journalist outreach), link insertions (placing contextual links on existing high-authority articles), and full-feature articles (professionally written brand stories published on vetted publications).

The agency's client roster spans healthcare, SaaS, eCommerce, technology, cybersecurity, financial services, real estate, food and recipe brands, and more. Notable client results include a 2,203% organic traffic increase for SaaS mentoring platform Qooper, a 555% traffic increase for flower subscription brand BloomsyBox, and a 127% traffic increase for addiction treatment provider Ocean Recovery — all driven by editorial placements averaging DR 75–83.

Brandon's approach combines the speed and precision of data-driven outreach with the editorial relationships that only come from years of working directly with journalists. Reporter Outreach maintains a 22% publish rate across industries — meaning roughly one in five pitches results in a published placement — a rate significantly above industry average.

Media & Recognition

Brandon's expertise has been featured across multiple publications and platforms. He has been profiled in Authority Magazine, IdeaMensch, and Website Planet. He has contributed expert insights to HubSpot, Serpstat, SEOptimer, DataBox, Taboola, and more.

Reporter Outreach has been recognized as a Clutch Top Public Relations Company in the United States (2026), a Clutch Top Link Building Company in the United States (2026), and holds a 5-star rating on Clutch, Google Reviews, and G2.

Approach to Digital PR

Brandon's philosophy is straightforward: earn editorial coverage that builds authority with both Google and AI search engines simultaneously. Every placement Reporter Outreach earns generates two signals — a high-authority backlink that improves traditional search rankings, and an editorial brand mention that strengthens visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.

This dual-signal approach has positioned Reporter Outreach at the intersection of SEO and AI search optimization — a space Brandon has been writing about extensively through the agency's blog, including the annual State of Link Building survey of 500 SEO professionals and in-depth guides on generative engine optimization, AI search visibility, and digital PR strategy.

Brandon continues to lead Reporter Outreach from San Diego, working directly with clients and overseeing campaign strategy across all verticals.