Coverage security buyers trust. Publications AI cites.We get you into the outlets covering SECURITY.
The cybersecurity PR firm built for rankings and AI search visibility. Your founder quoted in publications like Fortune, InformationWeek and TechRadar. Most PR firms count impressions. We count the links to your site.
30-minute call with Brandon, who runs Reporter Outreach.First placements typically live within 2 to 3 weeks.
Whatever you secure, reporters need someone who can explain it. We pitch your founder or CISO, and every placement links back to your site. It fits when reporters already cover the problem you solve.
Drag to turn it
Point at any name, or click a side of the cube, to see what reporters ask about.Tap any name, or a side of the cube, to see what reporters ask about.
The same approach works for application security, email security, security awareness training, fraud prevention, OT and IoT security, and managed security providers.
A real digital PR placement we earned for Tetra Defense, an incident response firm now part of Arctic Wolf, quoted as published.
IT Pro is a business technology title, and this story is a feature in its security section. DR 84, about 62,000 monthly organic visits worldwide. Not a blog network, not a paid directory.
Ahrefs, Oct 2026The writer was reporting on whether IT teams should send fake phishing emails to their own staff. Tetra Defense’s CISO supplied the practitioner view: quoted in the same story as the CISO of SAS Institute, not the subject of it.
IT pros air their opinions on phishing employees
Are real-world phishing simulations the right choice?
By Sarah Brennan
Should IT pros leverage real-world phishing simulations?
While real-world phishing simulations can serve as an effective means of training for unsuspecting employees, not all IT pros agree this type of training is beneficial.
[…]
Rather than opting for real-world phishing simulations, 2Christopher Gerg, CISO and VP of Cyber Risk Management at Tetra Defense3, believes that awareness campaigns are far more effective than “gotcha” style phishing simulations.
4“Awareness campaigns are becoming more effective simply because of better “buy-in” from employees. It takes regular and varied awareness education mechanisms to keep it top-of-mind, however. A regular email reminder gets ignored eventually, and negative messaging reduces compliance and morale,” he shared.
[…]
In the body copy, inside the attribution, on the brand name, pointing to tetradefense.com. Not a bio box, not a footer, not a keyword. Editorial coverage links the expert or the brand.
Security expertise, in his own words: why awareness campaigns work better than “gotcha” phishing tests, and what negative messaging does to morale. It informs the reader, and Tetra Defense gets the credit line.
Want a placement like this with your founder or CISO in it?
Book a Strategy CallThe numbers from our Nightfall case study, and a review from the marketing manager of another cybersecurity firm.
An AI-native data security platform competing for category-defining searches in cloud DLP and data protection. Every link insertion was chosen for topical fit and pointed at a specific product or blog page.
+123%
organic traffic after a 13-month campaign
57 link insertions, DR 72 average. Linked from:
Nightfall: Ahrefs monthly estimates, averaged over the six months before the campaign and the sixteen months after it.
“Brandon was very responsive, and he offered at least four opportunities per week for us to earn links with different websites to get our name out there. It was Brandon’s responsibility to build links and strengthen our relationship with other websites in our industry.”
Here’s how a cybersecurity engagement actually runs, for digital PR and link insertions: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your founder’s time it takes. Full-Feature Articles can run alongside, with any story about your company on a publication you choose.
We map the threats your founder or CISO can credibly speak to, agree what’s off limits, and settle how pitches get approved. Security reporters quote people who can explain a threat, not product pitches, so we pitch the problems your team solves every day. For link insertions, you send the guides and blog posts you want to rank and get a shortlist of sites for each one.
Pages to rank
Every day we watch reporter requests for stories your founder fits and pitch within hours, while link insertions go in on the sites you approved. The first placements typically go live inside weeks two and three.
From the Nightfall campaign in the results above, checked live in October 2026.
Reporters on deadline pick their sources the same day, and every pitch goes out in your founder’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview. Link insertions don’t need your founder at all.
No daily reviews. Every pitch goes out while the request is fresh.
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
On a digital PR plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar. Undelivered placements roll over. Link insertions are ordered per link, as few as one, with no retainer.
Growth plan: 15 placements a month.
Links have to be crawled and weighed before they count. For security brands, rankings movement typically shows in months three to six, and early AI citations can start here too.
By now your founder has been quoted dozens of times in tech and business publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
Placements that quote your founder or CISO in tech and business publications like Fortune, InformationWeek and TechRadar, delivered every month to lift rankings and AI search visibility.
What one placement is: a published article that quotes your expert and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
No retainer and no minimum.
For security brands, link insertions work best pointed at a guide or blog post you want to rank, with internal links from there to your product and solution pages. Linking straight to a product page works in some cases, not all.
What one link is: a dofollow link in the body of an existing, relevant article, pointed at the page you want to rank.
No retainer, no minimum and no call needed. Send your top 5 to 10 pages with a keyword for each, and we reply with a shortlist of sites for each page.
Digital PR, if reporters rarely cover the problem your product solves. Analyst relations, trade press for your sales team, or crisis communications after a breach: a traditional PR firm is built for those. Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
Cybersecurity PR is the practice of earning media coverage for security companies: getting your founder or CISO quoted in the publications security buyers, journalists and AI engines already trust, and turning that coverage into the links, rankings and AI citations that vendor content can’t earn on its own.
Every security vendor runs a threat blog, publishes research and ships whitepapers. The scarce input is third-party authority: coverage in publications with real editorial gates. It counts for more in this category: Google’s search quality rater guidelines list safety online as a Your Money or Your Life topic, and pages on those topics get the most scrutiny.
Most cybersecurity PR firms run retainers built on press releases, briefings and award entries, and report reach, impressions and share of voice. We report placements: each one a published article on a named site, with a link to yours. Here’s how the four compare on ranking authority for Google and the brand mentions AI engines cite.
| Approach | Typical DR | What it builds | AI visibility |
|---|---|---|---|
| Editorial digital PR | DR 75+average | Domain authority plus brand mentions, from your founder or CISO quoted in tech and business publications | High |
| Full-Feature Articles | DR 70 to 93you pick the outlet | A whole article about your company on a publication you choose, usually with 2 to 3 links | High |
| Link insertions | DR 50 to 70+ | Targeted authority to your guides and blog posts, passed on to product and solution pages by internal links | Through rankings |
| Traditional PR retainer | Varies by outlet | Launch coverage and analyst briefings, reported as reach, impressions and share of voice; links aren’t the deliverable | Sometimes |
We sell the first three. Journalists quote your founder or CISO in articles they’re already writing, on publications averaging DR 75+. Full-Feature Articles put a whole story on a publication you choose, and link insertions point at the guides and blog posts that feed your product pages. Already have a PR firm for launches and analysts? We work alongside it. For the search side of security marketing, read our cybersecurity SEO guide.
Common questions
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work
Security vendors, service providers and startups.
Whatever part of security you work in, digital PR fits when reporters already cover the problem you solve, the way Tetra Defense’s CISO was quoted in IT Pro on phishing training. If reporters rarely write about your niche, link insertions and Full-Feature Articles still work. We’ll tell you on the call which fits.
The work
Digital PR builds authority. Link insertions rank pages.
Digital PR fits when reporters already cover the problem you solve. We pitch your founder or CISO as an expert source, which builds authority across your whole site and the coverage AI answers draw on. Link insertions point at the guides and blog posts you want to rank, and internal links carry that authority on to your product pages: the approach behind our Nightfall case study. Full-Feature Articles put any story about your company, from a product launch to research you’ve published, on a publication you choose. On a strategy call we’ll tell you which mix fits.
The work
Tech and business titles like Fortune, InformationWeek and TechRadar.
Our clients have been quoted in Fortune, Inc., CNET, TechRadar, InformationWeek, InfoWorld and HackerNoon, among others. Security reporters at CSO Online, ZDNET and TechTarget ask for sources too, and we pitch them when your expert fits. Every placement is on a DR 50+ publication, and campaigns average DR 75+. Link insertions go on company blogs and business sites that already publish on your topic, and with Full-Feature Articles you pick the outlet, out of 200+ at DR 70 to 93.
The work
Your founder or CISO, 5 to 10 minutes a day, or none.
Usually your founder. A CISO or head of incident response works well too: Tetra Defense’s CISO was the source in its IT Pro placement. We need their bio, headshot and LinkedIn. The best results come when they let us pitch on their behalf, because reporters on deadline pick their sources the same day. If they’d rather review each pitch, it’s about two a day and 5 to 10 minutes, with a reply the same day. Link insertions don’t need them at all.
The work
We agree them at kickoff.
Every security company has subjects it won’t touch, like active incidents, customer names or unpatched vulnerabilities. At kickoff we agree what your expert can speak to and what’s off limits, and we only pitch inside those lines. If your team wants to see each pitch before it goes out, it can: it’s about two a day, with a reply the same day.
Cost and guarantees
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32, and every plan pitches the same publications, so only the price per placement changes. Link insertions are $300, $400 or $500 per link for DR 50+, 60+ and 70+ sites. Full-Feature Articles start at $1,500 per article.
Cost and guarantees
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first. Link insertions and Full-Feature Articles have no retainer and no minimum, so you can order a single link or a single article.
Cost and guarantees
Yes for Full-Feature Articles, not digital PR.
With Full-Feature Articles, yes: you choose from 200+ publications at DR 70 to 93, and the placement is guaranteed. With link insertions, you approve every site before anything goes live, and a link that drops within 12 months is replaced free. With digital PR, we guarantee your monthly placement count, not a specific outlet, because the reporter decides who gets quoted. You can request outlets, like a security trade title, and we’ll pitch them.
Results
First placements in 2 to 3 weeks.
Expert quotes usually start going live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. Our Nightfall case study shows what that looked like for a data security platform.
Results
It builds the coverage AI tools cite.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. Every placement adds your expert to that coverage. No single article gets you cited, but over 6 to 12 months the body of coverage is what gets your company named more often when buyers ask AI tools which vendors to consider.
Other options
We sell placements that link to your site.
Most traditional firms run retainers built on press releases, analyst relations, briefings and crisis communications, and report reach, impressions and share of voice. We don’t do those things. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your expert with a link to your site. If you already have a PR firm, you don’t need to replace it: they handle launches, analysts and breach communications, and we earn the links.
Other options
No. Full-Feature Articles are the paid route.
We don’t sell guest posts. If you want a story on a specific publication, Full-Feature Articles put a whole article about your company on the outlet you choose, out of 200+ at DR 70 to 93, usually with 2 to 3 links. Link insertions add a link to your guide or blog post inside an existing article on a site that covers your topic.
Didn’t see your question? Ask it on a strategy call
Next step
A 30-minute strategy call with no commitment. Bring your site, the expert you’d put forward and the pages you need to rank.
First placements typically live within 2 to 3 weeks of kickoff.
Brandon Schroth
Founder, Reporter Outreach
“If we’re not the right fit for you, I’ll tell you on the call.”
On the call