Coverage home cooks trust. Publications AI cites.We get you into the outlets covering FOOD.
The food PR agency built for rankings and AI search visibility. We get your founder, recipe developer or head chef quoted in Allrecipes, Food & Wine and Simply Recipes, and every placement links back to your site.
30-minute call with Brandon, who runs Reporter Outreach.First placements typically live within 2 to 3 weeks.
We pitch the sources food editors want to quote: your founder, recipe developer or head chef. For food and beverage brands, we also put your products forward for roundups and gift guides. It fits when food reporters already cover what you make.
Point at any spoon.Tap any spoon.Point at any spoon to taste it.Tap any spoon to taste it.Point at any name.Tap any name.You’ll see who we quote, a story we’d pitch and the outlets that cover it.
The same approach works for cooking schools and online cooking classes, and recipe and meal planning apps.
A real digital PR placement we earned for The Forked Spoon, a recipe publisher, quoted as published.
Tasting Table is a food and drink publication, and this story is a pairing guide built on expert picks. DR 82, about 1.3 million monthly organic visits worldwide. Not a blog network, not a paid directory.
Ahrefs, Oct 2026The writer was already reporting on taco and beer pairings. The Forked Spoon’s head chef supplied the cook’s view: credited beside a craft brewer and a Boston Beer Company expert, not the subject of the story. She owns the chicken taco section outright.
10 Best Taco And Beer Pairings
By Nadine Murphy
[…]
Chicken tacos and hefeweizen
2Jessica Randhawa, head chef at The Forked Spoon3, recommends a wheat beer such as a hefeweizen to accompany chicken tacos. She explains,
4“The light and often fruity notes of a wheat beer pair nicely with the mild flavor of chicken. If the tacos are seasoned with a hint of spice, the slight sweetness in the beer can also help balance the heat — this’ll enhance the overall flavor profile of the meal.”
Hefeweizen is a Bavarian beer. The name comes from the German words hefe (yeast) and weizen (wheat).
[…]
In the body copy, inside the attribution, on the brand name, pointing to theforkedspoon.com. Not a bio box, not a footer, not a keyword. Editorial coverage links the expert or the brand.
Kitchen expertise, in her own words: why a wheat beer suits chicken tacos, and how its sweetness balances the heat. The writer builds the rest of the entry on her pick, and The Forked Spoon gets the credit line.
Want a placement like this with your founder or head chef in it?
Book a Strategy CallThe numbers from The Forked Spoon’s five-year case study, and a review from their technical director.
A recipe publisher competing with Allrecipes, Food Network and Taste of Home. For five straight years, its head chef, Jessica Randhawa, was the expert source for writers covering cooking techniques, kitchen equipment and food safety.
+331%
organic traffic across five years
500+ editorial placements, DR 81 average. Quoted in:
The Forked Spoon: organic traffic per Google Analytics, as published in the case study.
“I am very pleased with the high-quality results and continued responsiveness.”
Here’s how a food digital PR engagement actually runs: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your expert’s time it takes. Full-Feature Articles can run alongside, with any story about your company on a publication you choose.
We build the source file with your founder, recipe developer or head chef, map the topics they can credibly own and agree on how pitches get approved. For food and beverage brands, we also pick the products to put forward for roundups and gift guides.
Daily monitoring of vetted food publications surfaces the reporter requests that fit your expert, and we pitch within hours. The first placements typically go live inside weeks two and three.
For a recipe site, quoting its founder, checked live in October 2026.
Every pitch goes out in your expert’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview.
No daily reviews. Every pitch goes out while the request is fresh.
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
Depending on your plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar. Undelivered placements roll over.
Growth plan: 15 placements a month.
Every placement adds authority from a publication Google already trusts. For recipe sites and food brands, rankings movement typically shows in months three to six, and early AI citations can start here too.
By now your expert has been quoted dozens of times in food publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
Placements that quote your expert in food and lifestyle publications like Allrecipes, Food & Wine and Simply Recipes, delivered every month to lift rankings and AI search visibility.
What one placement is: a published article that quotes your expert and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
No retainer and no minimum.
Digital PR, if you need a guaranteed outlet or a story about your own brand (Full-Feature Articles cover that). Sampling, launch events and influencer seeding: a traditional food PR firm is built for those. Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
Food PR is the practice of earning media coverage for recipe sites and food brands: getting your founder, recipe developer or head chef quoted in the publications home cooks read, and turning that coverage into the links, rankings and AI citations that recipe and product pages can’t earn on their own.
Search for chicken tacos and the first page is full of recipes that work. The sites holding the top spots tend to be the ones the rest of the web cites and links to, and the big food titles have years of that. Independent recipe sites close the gap the same way: their cooks quoted by name in publications Google already trusts. For food and beverage brands, the same coverage puts products in the roundups shoppers read before they buy.
Most food PR firms run retainers built on sampling, launch events and influencer seeding, and report reach and impressions. We report placements: each one a published article on a named site, with a link to yours. Here’s how the three compare on ranking authority for Google and the brand mentions AI tools cite.
| Approach | Typical DR | What it builds | AI visibility |
|---|---|---|---|
| Editorial digital PR | DR 75+average | Domain authority plus brand mentions, from your expert quoted in food and lifestyle publications | High |
| Full-Feature Articles | DR 70 to 93you pick the outlet | A whole article about your company on a publication you choose, usually with 2 to 3 links | High |
| Traditional PR retainer | Varies by outlet | Sampling, launch events and influencer seeding, reported as reach and impressions; links aren’t the deliverable | Sometimes |
We sell the first two. Journalists quote your expert in stories they’re already writing, and we put your products forward for roundups and gift guides, on publications averaging DR 75+. Full-Feature Articles put a whole story on a publication you choose. We don’t run sampling programs or launch events. Already have a PR firm for those? We work alongside it. Read how digital PR works, or our guide to recipe SEO.
Common questions
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work
Recipe sites, food publishers, and food and beverage brands.
Digital PR fits when food reporters already cover what you make, the way The Forked Spoon’s head chef was quoted in Tasting Table on which beer to pour with chicken tacos. For food and beverage brands, we also put your products forward for roundups and gift guides. If reporters rarely write about your niche, Full-Feature Articles still work, because you choose the publication. We’ll tell you on the call which fits.
The work
Digital PR builds authority every month. Full-Feature Articles put one story where you choose.
Digital PR fits when reporters already cover what your expert knows. We pitch them as an expert source every month, which builds authority across your whole site and the coverage AI answers draw on. Full-Feature Articles put any story about your company, from a product launch to a new location, on a publication you choose, out of 200+ at DR 70 to 93. You can run both. On a strategy call we’ll tell you which mix fits.
The work
Food and lifestyle titles like Allrecipes, Food & Wine and Simply Recipes.
Our clients have been quoted in Allrecipes, Food & Wine, Simply Recipes, Tasting Table, EatingWell, Delish, Food52, Martha Stewart, Southern Living and Parade, among others. Every placement is on a DR 50+ publication, and campaigns average DR 75+. With Full-Feature Articles you pick the outlet, out of 200+ at DR 70 to 93.
The work
Your founder, recipe developer or head chef, 5 to 10 minutes a day at most.
Usually your founder. A recipe developer or head chef on your team works too when reporters want someone who cooks for a living: The Forked Spoon’s source was its head chef. We need their bio, headshot and LinkedIn. The best results come when they let us pitch on their behalf, because reporters on deadline pick their sources the same day. If they’d rather review each pitch, it’s about two a day and 5 to 10 minutes, with a reply the same day.
The work
Yes. We put packaged food, drinks and kitchen tools forward for them.
Alongside expert quotes, we pitch your products when reporters ask for picks for best-of roundups and gift guides, which suits packaged food, beverages, kitchen tools and specialty foods. The product is pitched on its own, so it needs no expert source. The reporter decides what makes the list.
The work
No. We earn the coverage, and your kitchen writes the recipes.
We don’t write recipes or blog posts. Our work is the coverage that builds your site’s authority. We can advise which recipe and category pages to prioritize, based on where that authority will have the most ranking impact.
Cost and guarantees
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32, and every plan pitches the same publications, so only the price per placement changes. Full-Feature Articles start at $1,500 per article.
Cost and guarantees
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first. Full-Feature Articles have no retainer and no minimum, so you can order a single article.
Cost and guarantees
Not with digital PR. With Full-Feature Articles, you pick the outlet.
With digital PR, nobody can promise a specific outlet, because the reporter decides who gets quoted. We guarantee your monthly placement count, and you can name the outlets you want most, like Allrecipes, and we’ll pitch them whenever a request fits. If a guaranteed outlet matters most, Full-Feature Articles let you choose from 200+ publications at DR 70 to 93, and the placement is guaranteed. Ask us which food titles are on the list.
Results
First placements in 2 to 3 weeks.
Expert quotes usually start going live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. The Forked Spoon case study in the results above shows what that looked like over five years.
Results
Yes. A placement counts only when it does.
A placement counts toward your monthly number only when the published article quotes your expert and links to your site, usually on your brand or your expert’s name inside the attribution, the way Tasting Table linked The Forked Spoon. If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Results
It puts your brand in the coverage AI answers draw on.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. A quote in Allrecipes puts your expert and your brand inside that kind of coverage. No single article gets you cited, and nobody can guarantee it, but over 6 to 12 months the body of coverage is what gets your brand named more often when people ask AI tools what to cook tonight, which recipe site to trust or what to buy.
Other options
We sell placements that link to your site. We don’t run sampling or launch events.
Most traditional food PR firms run retainers built on press releases, sampling, launch events and influencer seeding, and report reach and impressions. We don’t do those things. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your expert with a link to your site. If you already have a PR firm, you don’t need to replace it: they run the launches, and we earn the links.
Other options
No. Full-Feature Articles are the paid route.
We don’t sell guest posts. If you want a story on a specific publication, Full-Feature Articles put a whole article about your company on the outlet you choose, out of 200+ at DR 70 to 93, usually with 2 to 3 links.
Didn’t see your question? Ask it on a strategy call
A 30-minute call with Brandon Schroth, who founded Reporter Outreach in 2017 and still runs it. No commitment.
Pick a time on the booking page. It takes about a minute.
You leave with
“If we’re not the right fit for you, I’ll tell you on the call.”Brandon Schroth, Founder