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Home / Case Studies / The Forked Spoon
How The Forked Spoon Grew Organic Traffic 331%
Earned Placements
500+
Average DR
81
Campaign Length
60

MONTHS

Traffic Increase
331%
500+
earned placements in outlets like:
Deseret News logoBest Life logoYahoo Life logoVerywell Mind logoEveryday Health logoLA Weekly logoPsychCentral logoHealthline logoReviews.com logoForbes logoMSN publication logoBusiness Insider publication logoFatherly publication logoBolde publication logo
Glam publication logoGreatist publication logoWomen's Health publication logoBustle publication logoPureWow publication logoGlamour publication logoRomper publication logoBusiness Insider publication logoAskMen publication logoMSN publication logoFatherly publication logoMotherly publication logoHer Campus publication logoPopSugar publication logo
Esquire publication logoMashed publication logoAllrecipes publication logoSouthern Living publication logoDelish publication logoEat This Not That publication logoReal Simple publication logoFood Network publication logoParade publication logoFood and Wine publication logoMen's Health publication logoEdible publication logoSimply Recipes publication logoThe Spruce publication logo
Business Insider publication logoElite Daily publication logoDaily Dot publication logoMedical News Today publication logoPsychCentral publication logoAskMen publication logoEveryday Health publication logoHealthline publication logoVerywell Mind publication logoMSN publication logoBolde publication logoMDLinx publication logoHealth Digest publication logo
Prospero client logoRecruitCRM client logoHR Cloud client logo360Learning client logoHiver client logoSmart Karrot client logoHer Campus  publication logoHive client logoBreadcrumbs client logoCMSWire publication logoBigCommerce client logoFreshworks client logoTeamwork client logoMonday.com client logo
HostPapa client logoMention logoHackerNoon client logoSoftwareSuggest client logoCrowdsrping logo8x8 client logoPointerpro client logoEnvato client logoSimplified client logoEducba client logoDoc Sumo client logoAvada client logoAstra client logo
Home & Gardens publication logoThe Spruce publication logoYahoo Life publication logoMartha Stewart publication logoLivingetc publication logoApartment Therapy publication logoReal Homes publication logoThursd publication logoSimplemost publication logoUS News publication logoBobvila publication logoPorch publication logo

Analytics


Organic traffic grew as placements compounded over time. This is the Digital PR “authority flywheel”: trusted mentions and links build credibility first—then rankings and traffic follow.

Introduction

The Forked Spoon is a recipe site competing in one of the most crowded search categories online. To stand out, they needed more than on-site content—they needed authority. We ran an always-on Digital PR campaign that earned expert mentions and editorial links from major food and lifestyle publications, strengthening trust signals and driving sustained organic growth.

Objectives

  • Increase organic traffic to core recipe, category, and evergreen content pages.
  • Build authority and trust through high-quality editorial mentions and backlinks.
  • Improve keyword visibility across competitive recipe and cooking-intent searches.
  • Create compounding growth that continues beyond any single campaign.

Methodology

  1. Content & Angle Mapping: Identified the recipes, categories, and topics most likely to earn coverage and support search demand.
  2. Expert-First Digital PR: Responded to journalist requests with fast, quotable insights and recipe expertise tailored to each outlet’s audience.
  3. Consistent Outreach Cadence: Maintained steady pitching volume so placements stacked over time, creating compounding authority and organic lift.

Results

  • Authority & Trust Growth: Earned 500+ editorial placements (avg DR 81), increasing brand mentions and trusted referring domains.
  • Ranking & Visibility Lift: Stronger authority improved The Forked Spoon’s ability to rank for high-intent recipe and cooking keywords.
  • Organic Growth: PR-driven trust signals and referral visibility contributed to a 331% increase in organic traffic over the campaign period.

Some notable published articles include:

  • Food Network (DR 91): 6 Best Pizza Ovens, According to Pizza Experts
  • Southern Living (DR 85): How To Make Shredded Chicken
  • Martha Stewart (DR 88): How to Use a Springform Pan
  • The Spruce Eats (DR 87): The 7 Best Crepe Pans
  • Parade (DR 85): 10 Corn Syrup Substitutions to Know About

Conclusion

The Forked Spoon’s results show what happens when Digital PR runs consistently: authority compounds, rankings stabilize, and organic traffic grows over time. By earning high-quality editorial placements at scale, the site strengthened trust signals in a competitive search category and built durable visibility beyond any single algorithm update.

Next, we’d continue building on this momentum by prioritizing new seasonal angles, expanding coverage into adjacent topics (meal prep, ingredient guides, kitchen tips), and supporting the highest-converting content clusters with ongoing PR-driven mentions and links.

Over 60 months of consistent editorial placements, The Forked Spoon built the kind of authority footprint that AI search engines now use to decide which recipe and food sites to recommend. When ChatGPT, Google AI Overviews, or Perplexity answers a query like "best homemade pasta recipe" or "easy weeknight dinners," they prioritize brands with hundreds of verified editorial mentions across trusted publications like Esquire, Food & Wine, and Real Simple. That compounding editorial footprint is now working across both traditional and AI search simultaneously.

‍

Ready for compounding organic growth? 

We’ll review your current visibility, identify the PR angles most likely to earn coverage, and launch an always-on Digital PR campaign that builds authority, rankings, and qualified traffic—month after month.

Want more qualified traffic from organic search—without building PR in-house?
Book a Free Strategy call


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Monthly Digital PR Packages


Authority placements delivered every month to improve rankings, brand trust, and AI search visibility.

3-month minimum to build measurable authority & AI visibility. Cancel anytime after.

🌱 Starter
7 authority placements per month

Best for:
Testing AI visibility + building early authority signals
DR 70+ average on authority sites
Targeted pitching + expert copywriting
Branded + natural anchor strategy
Monthly link tracker + reporting
Rollover: undelivered placements carry into next month
$3,000/mo
Book a meeting
📈 Growth
15 authority placements per month

Best for:
 Consistent authority building with steady wins (best for most brands)
DR 70+ average on authority sites
Targeted pitching + expert copywriting
Branded + natural anchor strategy
Monthly link tracker + reporting
Rollover: undelivered placements carry into next month
$6,000/mo
Book a meeting
🚀 Elite
32 authority placements per month

Best for: 
Aggressive growth in competitive categories with maximum coverage
DR 70+ average on authority sites
Targeted pitching + expert copywriting
Branded + natural anchor strategy
Monthly link tracker + reporting
Rollover: undelivered placements carry into next month
$12,000/mo
Book a meeting


Delivery & Rollover
‍
We aim to deliver your monthly placement target within the month. If any placements aren’t delivered by month-end, they roll over automatically and are prioritized the following month.
‍
Minimum Term
‍
All monthly plans have a 3-month minimum to build momentum and measurable authority. You can cancel anytime after month 3.

Frequently Asked Questions

Frequently
‍
Asked Questions

How long before I see results like this?

Most campaigns show meaningful ranking improvements in 4-6 months, with significant organic traffic growth by months 6-12. The timeline depends on your starting domain authority, competitive landscape, and how aggressively we build. Our eCommerce client saw 555% growth in 10 months. Our SaaS client saw 2,203% growth in just 6 months because they started with strong on-page content that was ready to rank once authority caught up.

What does a campaign like this cost?

Our monthly packages start at $3,000/mo for the Starter tier, $6,000/mo for Growth, and $12,000/mo for Elite. The right investment depends on your competitive landscape and growth goals. Most brands start at Growth. You can see full pricing details on our pricing page.

Will this work in my industry?

We've delivered results across eCommerce, SaaS, healthcare, food/lifestyle, and more. The strategy works in any industry where journalists need expert sources — which is virtually every industry. The specific publications and pitch angles change, but the core approach (earning editorial links through journalist sourcing platforms) adapts to any vertical.

How do you get placements on sites like Martha Stewart and U.S. News?

We monitor journalist sourcing platforms — Qwoted, Featured, Source of Sources, and others — daily. When a journalist posts a query that matches your expertise, we respond with a credentialed, thoughtful pitch on your behalf. The journalist decides to include your expert in their article. Every placement is a genuine editorial decision, which is why these links carry maximum SEO value and zero risk.

What's the average quality of links you earn?

Across all campaigns, our editorial placements average DR 75+. For our eCommerce client, the average was DR 79. For our healthcare clients, it reached DR 83. We don't pursue low-authority placements — every link comes from a site with real editorial standards and real organic traffic.

Can you work alongside my existing SEO team or agency?

Yes — most of our clients already have an SEO team handling on-page optimization, technical SEO, and content. We focus specifically on digital PR and link building, which is the piece most in-house teams and generalist agencies struggle to execute. We complement their work rather than duplicate it.

Do you guarantee specific publications?

We can't guarantee specific publications because we can't control journalists' editorial decisions. What we do guarantee is consistent, daily outreach to relevant journalist queries and a transparent reporting process so you see exactly what's being pitched and what's landing. Our track record across hundreds of campaigns speaks for itself.

How is this different from guest posting or buying links?

Guest posts are content you write and place on someone else's blog. Our placements are earned — a real journalist at a real publication decides to cite your expert in their article. Google treats these very differently. Editorial links from publications like Martha Stewart or U.S. News carry significantly more authority than guest posts on niche blogs, and they generate the brand mentions that AI search engines use to recommend brands. There's no risk of Google penalties because these are genuine editorial decisions.

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