Villa Oasis
Residential treatment+352%
organic traffic in 9 months, 2024
- Verywell Mind DR 90
- Psych Central DR 87
- LA Weekly DR 84
- Her Campus DR 78
Coverage patients trust. Publications AI cites.We get you into the outlets covering HEALTHCARE.
Editorial placements on Everyday Health, Verywell Health and HuffPost: the YMYL authority Google weighs and AI answers lean on. Your credentialed clinicians, quoted where patients actually look.
First placements typically live within 2 to 3 weeks.
Mental health and addiction treatment, from a six-bed detox home to a 60-clinic MAT network. Plus plastic surgery and functional medicine practices and weight loss and nutrition brands. Men’s health and longevity brands are a fit too.
Mental health and addictionPractices and health brandsPoint at any building for details.
Practices and health brands
Mental health and addiction
Levels of care and services
Who gets quoted
At treatment centers, mostly MDs, psychologists, LCSWs, PsyDs and LMFTs, plus PMHNPs and DOs. At practices, board-certified plastic surgeons, bariatric surgeons and functional medicine physicians.
Running a program like these? See what a campaign looks like for yours.
Campaigns from $3,000 a month. View pricing
A real healthcare link building placement we earned for The Haven Detox, quoted as published. Every number here is checkable.
Everyday Health is a consumer health title, and this article was medically reviewed by a physician. DR 89, about 870,000 monthly organic visits in the US. Not a blog network, not a paid directory.
Ahrefs, Oct 2026The writer was reporting on how sleep and mental health feed each other. The Haven Detox’s chief medical officer, a board-certified psychiatrist, supplied the clinical view: credited in the same story as a Johns Hopkins psychiatry professor, not the subject of it.
Insomnia, Depression, and Anxiety: How They’re Connected
By Katherine Lee · Updated on March 11, 2025Medically Reviewed by Angela D. Harper, MD
Can Insomnia Cause Anxiety or Depression?
[…]
However, just because you’re having trouble sleeping doesn’t mean you have a clinical diagnosis of depression, anxiety, or any other mental illness, nor does it mean you’ll develop one. In some cases, simply not sleeping well (in contrast to clinical insomnia) can foster rumination and worry, leading to temporary anxious or depressive thinking, according to Dr. Sawhne.
“[Not sleeping] exacerbates feelings of frustration, agitation, and tiredness,” adds 2Rostislav Ignatov, MD3, board-certified psychiatrist and chief medical officer at the Haven Detox in West Palm Beach, Florida. “The absence of sleep also increases the body’s response to stress.”4
Sleep problems also increase your risk of developing conditions like depression, anxiety, or bipolar disorder.[1] In fact, about 40 to 50 percent of people with insomnia also have a mental health disorder.[2]
In the body copy, inside the attribution, on his name, pointing to the Haven’s leadership page. Not a bio box, not a footer. In healthcare the anchor is the expert or the brand, nothing else.
Clinical expertise, in his own words: how lost sleep worsens frustration, agitation and fatigue, and heightens the body’s response to stress. It informs the reader, and the Haven gets the credit line. The writer turns to him again later in the piece.
Want a placement like this with your clinician in it?
Book a Strategy CallReviews from two clinicians who lead healthcare organizations, and the numbers from two of our case studies.

“They generally provide about seven extremely high-quality links every month. We’ve had links in Forbes, AOL, GQ, Business Insider, Medscape, Yahoo, and many more. We’ve seen an increase in organic website traffic, AI search results, and domain ranking. We’ve also noticed a lot more organic calls. They make it super easy to work with them. They handle the majority of the work and do a great job. Brandon and Reporter Outreach have been awesome. I can’t recommend them enough.”

“Reporter Outreach’s ability to write and understand our perspective, point of view, mission, and values is impressive. Their ability to write is head and shoulders above their competitors, and it feels like they’ve blended themselves into our point of view.”
+352%
organic traffic in 9 months, 2024
39 placements and mentions, DR 80 average. Its clinical director, Michelle Beaupre, PhD, LCSW, on the record in:
+124%
organic traffic in 12 months, 2025
83 editorial placements, DR 81 average. Its medical director, Michael Chichak, MD, on the record in:
Monthly organic visits are Ahrefs estimates, as published in each case study.
Here’s how a healthcare digital PR engagement actually runs: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your clinician’s time it takes.
We build the credential file with your clinician, map the topics they can credibly own and agree on how pitches get approved. Editors verify licensure before quoting anyone, so this happens before a single pitch goes out.
Daily monitoring of vetted health publications surfaces the reporter requests that fit your clinician, and we pitch within hours. The first placements typically go live inside weeks two and three.
Real placements for treatment centers, quoting a psychologist, a clinical social worker and a psychiatric nurse practitioner. Client names withheld.
Every pitch goes out in your clinician’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview.
No daily reviews. Every pitch goes out while the request is fresh.
About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.
Depending on your plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar, with clinical claims sourced before the pitch goes out. Undelivered placements roll over.
Growth plan: 15 placements a month.
Authority builds from publications Google already trusts for health information. For our healthcare clients, rankings movement typically shows in months three to six, and early AI citations can start here too.
By now your clinician has been quoted dozens of times in trusted health publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.
Placements that quote your clinician in health publications like Everyday Health, Verywell Health and HuffPost, delivered every month to lift rankings, E-E-A-T and AI search visibility.
What one placement is: a published article that quotes your clinician and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.
If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.
Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.
After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.
A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.
No retainer and no minimum.
Digital PR, if you need a guaranteed outlet or a story about your own program (Full-Feature Articles cover that). Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.
Healthcare link building is the practice of earning healthcare backlinks and brand mentions from publications Google already trusts for medical information. It builds the domain authority a health brand needs to rank for condition, treatment and provider searches, and to get cited when patients ask AI tools health questions.
Also called link building for healthcare or medical link building.
Program, admissions and provider pages bring in patients, and they almost never earn links on their own. So the authority is earned somewhere else and carried in.
How the authority gets to the pages that bring in patients
Links land where health editors put them. Rankings move where patients search.
Editorial coverage
Your clinician quoted in stories on health publications that patients and AI tools already trust.
Domain-level authority
Links and brand mentions land on your homepage or the quoted clinician’s bio page, where health editors put the credit.
Pages that bring in patients
Internal links carry that authority to your program, admissions and provider pages, where patients decide.
What health editors cite,
ChatGPT cites.
Google, health editors and AI answers all hold health to a higher bar than most topics. All three look for the same thing: a real clinician, credited on a publication people trust.
Health is what Google calls a Your Money or Your Life (YMYL) topic. A health site earns trust the way a clinician does: by being recognized and cited by sources people already rely on.
“Our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people.”Google Search Central, October 2026
Health editors
Health stories quote a named expert with their credentials, and the link often goes on the clinician’s name. That’s why every campaign is built around your clinicians, and why their bio pages matter.
of the links in our 2026 health placements point straight to the quoted clinician’s bio page.
On EatingWell and Verywell Health, none went to a homepage.
AI answers
When ChatGPT, Claude or Gemini cite a source, it’s usually earned media, not a brand’s own website. Over months, the coverage quoting your clinicians becomes part of what those answers draw on.
of AI citations come from earned media.
Muck Rack Generative Pulse, May 2026: 25 million+ links cited by ChatGPT, Claude and GeminiMost healthcare link building services sell one of four things: guest posts, a traditional PR retainer, full-feature articles or editorial digital PR. We sell the two built for health.
| Approach | Typical DR | Plays by the rules? | What it builds |
|---|---|---|---|
| Editorial digital PR | DR 75+average | All threeYour clinician, quoted by name on publications Google already trusts | Links and brand mentions on trusted health publications, the coverage AI answers draw on |
| Full-Feature Articles | DR 70 to 93you pick the outlet | With digital PRA guaranteed feature on a publication you choose, built around your brand and clinicians | A dedicated article on a named publication, ready to reuse in sales, on your site and in outreach |
| Guest posting | DR 20 to 60 | RarelyLower-authority blogs, often under a generic byline | Page-level links with little E-E-A-T value |
| Traditional PR retainer | Variesby outlet | PartlyReal coverage, but links and search rankings aren’t the brief | Announcements and impressions, with links as a bonus |
For healthcare, editorial digital PR is the core of every campaign. Full-Feature Articles add a guaranteed feature on top when you want one. For the wider picture, read our healthcare SEO guide.
Common questions
Pick a question. Straight answers on how it works, what it costs and what to expect.
The work
Treatment centers, practices, telehealth and wellness brands.
Most of our healthcare work is with addiction treatment and mental health programs, from six-bed detox homes to multi-site networks. We also work with telehealth platforms, plastic surgery and weight loss practices, and functional medicine and nutrition brands, and men’s health and longevity brands are a fit too. What they all need is a credentialed expert a health editor can quote. Our addiction treatment marketing guide covers where this fits in a treatment center’s plan.
The work
Everyday Health, Verywell Health, EatingWell and more.
Recent healthcare placements include Everyday Health, Verywell Health, EatingWell, Parade, Real Simple, HuffPost and Men’s Health. Every placement is on a DR 50+ publication, and campaigns average DR 75+. You can name the outlets you want: for digital PR we pitch them, but the editor decides what runs.
The work
For digital PR, yes. Editors quote licensed clinicians.
For digital PR, yes. Health editors quote licensed clinicians, mostly MDs, psychologists, LCSWs, PsyDs and LMFTs, plus PMHNPs and DOs. We need your clinician’s bio, headshot and LinkedIn, and they don’t need to join the strategy call. Full-Feature Articles don’t require credentials.
The work
You can, in about 5 to 10 minutes a day.
You can. The best results come when your clinician lets us pitch on their behalf, because reporters fill their stories fast. If they’d rather review, it’s about two pitches a day and 5 to 10 minutes, with a reply the same day, ideally within a couple of hours. Now and then a reporter asks for a short interview, which they can take or decline.
The work
We sell placements, not activity.
A PR retainer pays for activity: releases, media lists and pitching. Healthcare marketing agencies usually run ads, websites and content. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your clinician with a link to your site. Many clients run us alongside their marketing agency.
Cost and guarantees
Digital PR from $3,000 a month.
Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32. Every plan pitches the same publications, so only the price per placement changes. Full-Feature Articles start at $1,500 per article.
Cost and guarantees
3 months, then month to month.
Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first.
Cost and guarantees
Yes for Full-Feature Articles, not digital PR.
With Full-Feature Articles, yes: you choose from publications accepting features in your category, and the placement is guaranteed. With digital PR, we guarantee your monthly placement count, not a specific outlet, because the editor decides what runs. You can request outlets, and we’ll pitch them.
Results
First placements in 2 to 3 weeks.
First placements usually go live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. Our Villa Oasis and MEDvidi case studies show what that looked like for a treatment center and a telehealth platform.
Results
It builds the coverage AI tools cite.
AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. Every placement adds your clinician to that coverage. No single article gets you cited, but over 6 to 12 months the body of coverage is what gets your brand named more often.
Compliance
Yes. Certification is required for ads, not coverage.
Yes. LegitScript certification is what Google, Meta and Microsoft require before addiction treatment ads can run, and it has no bearing on editorial coverage or organic search. We work with licensed, legitimately operating programs whether or not they’re certified, and many of our clients run certified ad campaigns alongside the coverage we earn.
Compliance
No patient information, and no per-patient fees.
Three things. We never need patient information: your clinicians comment as experts on general health topics, never on a patient. Our fee is a flat monthly rate for placements, never tied to patients or admissions, the kind of payment EKRA and state patient-brokering laws prohibit. And if your policies require it, your clinician can approve every quote before it goes to a reporter.
Didn’t see your question? Ask it on a strategy call
A 30-minute call with Brandon Schroth, who founded Reporter Outreach in 2017 and still runs it. No commitment.
Pick a time on the booking page. It takes about a minute.
You leave with

“If we’re not the right fit for you, I’ll tell you on the call.”Brandon Schroth, Founder