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2,203%organic traffic growth in 6 months for Qooper (SaaS), on DR 78 average placements.View case studies →
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Healthcare Link Building & Digital PR

Coverage patients trust. Publications AI cites.We get you into the outlets covering HEALTHCARE.

Editorial placements on Everyday Health, Verywell Health and HuffPost: the YMYL authority Google weighs and AI answers lean on. Your credentialed clinicians, quoted where patients actually look.

Book a Strategy Call → View Pricing

First placements typically live within 2 to 3 weeks.

25,000+Placements Since 2017
DR 75+Avg. Authority
500+Clients Served
5.0 ★Clutch & Google
Where our healthcare clients get quoted
  • Everyday HealthDR 89
  • Verywell HealthDR 90
  • HuffPostDR 92
  • EatingWellDR 85
  • Men’s HealthDR 87
  • ParadeDR 85
  • ForbesDR 94
  • Real SimpleDR 87
  • HealthgradesDR 86
  • ParentsDR 87
  • VICEDR 91
  • Yahoo LifeDR 94
  • Everyday HealthDR 89
  • Verywell HealthDR 90
  • HuffPostDR 92
  • EatingWellDR 85
  • Men’s HealthDR 87
  • ParadeDR 85
  • ForbesDR 94
  • Real SimpleDR 87
  • HealthgradesDR 86
  • ParentsDR 87
  • VICEDR 91
  • Yahoo LifeDR 94
  • Everyday HealthDR 89
  • Verywell HealthDR 90
  • HuffPostDR 92
  • EatingWellDR 85
  • Men’s HealthDR 87
  • ParadeDR 85
  • ForbesDR 94
  • Real SimpleDR 87
  • HealthgradesDR 86
  • ParentsDR 87
  • VICEDR 91
  • Yahoo LifeDR 94
Domain Ratings via Ahrefs · October 2026

100+ treatment centers,
and the practices next door.

Mental health and addiction treatment, from a six-bed detox home to a 60-clinic MAT network. Plus plastic surgery and functional medicine practices and weight loss and nutrition brands. Men’s health and longevity brands are a fit too.

Mental health and addictionPractices and health brandsPoint at any building for details.

+352%Villa Oasisorganic traffic in 9 months+124%MEDvidiorganic traffic in 12 months

Practices and health brands

  1. Plastic surgery practiceA board-certified plastic surgeon, quoted on skin care, hair loss and cosmetic procedures.
  2. Weight loss and GLP-1A GLP-1 drug pricing guide and a bariatric surgery program.
  3. Functional medicine practiceMagnolia Functional Wellness, a physician-owned practice.
  4. Nutrition and supplement brandsA healthy meal brand and a supplement brand.

Mental health and addiction

  1. A six-bed detox homeMedical detox and residential care in a six-bed home.
  2. Teen programsPHP, IOP and outpatient care built for teens.
  3. Sober living homesFrom single houses to multi-home networks for people stepping down from treatment.
  4. Music-based treatmentAddiction treatment built around music, from detox to outpatient care, across nine locations.
  5. PHP, IOP and outpatient centersDay and evening programs, including LGBTQIA+ affirming and trauma-focused care.
  6. Luxury rehabLuxury detox and residential treatment.
  7. Psychiatry and therapy practicesOutpatient psychiatrists and therapists, from solo offices to multi-location clinics.
  8. Mental health and eating disorder careResidential mental health programs, including eating disorder treatment.
  9. A 60-clinic MAT networkOutpatient addiction care with medication, from one network of 60 clinics.
  10. Online psychiatryPsychiatry and ADHD care delivered online, for patients in 35 states.

Levels of care and services

  • Medical detox
  • Residential
  • Mental health residential
  • PHP
  • IOP
  • Outpatient
  • Telehealth
  • Sober living
  • MAT

Who gets quoted

At treatment centers, mostly MDs, psychologists, LCSWs, PsyDs and LMFTs, plus PMHNPs and DOs. At practices, board-certified plastic surgeons, bariatric surgeons and functional medicine physicians.

Running a program like these? See what a campaign looks like for yours.

Book a Strategy Call

Campaigns from $3,000 a month. View pricing

What you get

Anatomy of a healthcare placement.

A real healthcare link building placement we earned for The Haven Detox, quoted as published. Every number here is checkable.

1The publication

Everyday Health is a consumer health title, and this article was medically reviewed by a physician. DR 89, about 870,000 monthly organic visits in the US. Not a blog network, not a paid directory.

Ahrefs, Oct 2026
2The expert source

The writer was reporting on how sleep and mental health feed each other. The Haven Detox’s chief medical officer, a board-certified psychiatrist, supplied the clinical view: credited in the same story as a Johns Hopkins psychiatry professor, not the subject of it.

everydayhealth.com/insomnia/relationship-between-insomnia-anxiety-depression-its-complicated/
Captured Oct 2026
1
EH
Everyday Health
DR 89 · 870K monthly US organic visits

Insomnia, Depression, and Anxiety: How They’re Connected

By Katherine Lee · Updated on March 11, 2025Medically Reviewed by Angela D. Harper, MD

Can Insomnia Cause Anxiety or Depression?

[…]

However, just because you’re having trouble sleeping doesn’t mean you have a clinical diagnosis of depression, anxiety, or any other mental illness, nor does it mean you’ll develop one. In some cases, simply not sleeping well (in contrast to clinical insomnia) can foster rumination and worry, leading to temporary anxious or depressive thinking, according to Dr. Sawhne.

“[Not sleeping] exacerbates feelings of frustration, agitation, and tiredness,” adds 2Rostislav Ignatov, MD3, board-certified psychiatrist and chief medical officer at the Haven Detox in West Palm Beach, Florida. “The absence of sleep also increases the body’s response to stress.”4

Sleep problems also increase your risk of developing conditions like depression, anxiety, or bipolar disorder.[1] In fact, about 40 to 50 percent of people with insomnia also have a mental health disorder.[2]

3The backlink

In the body copy, inside the attribution, on his name, pointing to the Haven’s leadership page. Not a bio box, not a footer. In healthcare the anchor is the expert or the brand, nothing else.

4The quote

Clinical expertise, in his own words: how lost sleep worsens frustration, agitation and fatigue, and heightens the body’s response to stress. It informs the reader, and the Haven gets the credit line. The writer turns to him again later in the piece.

Everyday Health, updated March 11, 2025 · excerpt captured October 2026 See the quote on Everyday Health →

Want a placement like this with your clinician in it?

Book a Strategy Call

Healthcare clients, in their own words.

Reviews from two clinicians who lead healthcare organizations, and the numbers from two of our case studies.

Farhan Abdullah, DOPhysician and Owner, Magnolia Functional Wellness
“They generally provide about seven extremely high-quality links every month. We’ve had links in Forbes, AOL, GQ, Business Insider, Medscape, Yahoo, and many more. We’ve seen an increase in organic website traffic, AI search results, and domain ranking. We’ve also noticed a lot more organic calls. They make it super easy to work with them. They handle the majority of the work and do a great job. Brandon and Reporter Outreach have been awesome. I can’t recommend them enough.”

Steve Carleton, LCSWNow Chief Clinical Officer, Porch Light Health
“Reporter Outreach’s ability to write and understand our perspective, point of view, mission, and values is impressive. Their ability to write is head and shoulders above their competitors, and it feels like they’ve blended themselves into our point of view.”
5.0

Our rating on Clutch, where both reviews were posted.

Read the reviews

Villa Oasis

Residential treatment

+352%

organic traffic in 9 months, 2024

2.0KBefore
9.1KDec 2024

39 placements and mentions, DR 80 average. Its clinical director, Michelle Beaupre, PhD, LCSW, on the record in:

  • Verywell Mind DR 90
  • Psych Central DR 87
  • LA Weekly DR 84
  • Her Campus DR 78
Read the case study →

MEDvidi

Online psychiatry

+124%

organic traffic in 12 months, 2025

69.8KJan 2025
157.0KDec 2025

83 editorial placements, DR 81 average. Its medical director, Michael Chichak, MD, on the record in:

  • HuffPost UK DR 90
  • Real Simple DR 87
  • Healthgrades DR 86
  • EatingWell DR 85
Read the case study →

Monthly organic visits are Ahrefs estimates, as published in each case study.

Book a Strategy Call
View all case studies
How It Works

The first 12 months, mapped.

Here’s how a healthcare digital PR engagement actually runs: when placements start, how many land each month, when rankings and AI answers catch up, and how much of your clinician’s time it takes.

Week 1

Map your expert’s authority

We build the credential file with your clinician, map the topics they can credibly own and agree on how pitches get approved. Editors verify licensure before quoting anyone, so this happens before a single pitch goes out.

Source fileExample
MD
Your medical director
Licensed clinician
✓ License checked
Dual diagnosis Relapse prevention Family support
Weeks 2 to 3

First placements go live

Daily monitoring of vetted health publications surfaces the reporter requests that fit your clinician, and we pitch within hours. The first placements typically go live inside weeks two and three.

Recent placements2026
ParadeDR 85Oct 2026
Men’s HealthDR 87Sep 2026
EatingWellDR 85Aug 2026

Real placements for treatment centers, quoting a psychologist, a clinical social worker and a psychiatric nurse practitioner. Client names withheld.

Every day

Your clinician’s part

Every pitch goes out in your clinician’s name. The best results come when they let us pitch on their behalf. If they’d rather review each one, it’s about two a day and 5 to 10 minutes, with a reply the same day, always. Now and then a reporter asks for a short interview.

Pitch approvalsYour choice
On their behalfBest results

No daily reviews. Every pitch goes out while the request is fresh.

Review each pitch

About 2 a day, 10 a week, 40 a month. 5 to 10 minutes a day.

  • 2 hoursBest chance
  • Same dayStill in time
  • Next dayToo late
Every month

Placements land at a set cadence

Depending on your plan, 7 to 32 placements land each month, every one pre-vetted against the publication’s source bar, with clinical claims sourced before the pitch goes out. Undelivered placements roll over.

Monthly cadenceGrowth plan
Month 1Month 12
15 placements a month

Growth plan: 15 placements a month.

Months 3 to 6

YMYL rankings start to move

Authority builds from publications Google already trusts for health information. For our healthcare clients, rankings movement typically shows in months three to six, and early AI citations can start here too.

Organic searchIllustration
best online therapy platform
Eeverydayhealth.com
Vverywellhealth.com
Yyourbrand.com▲ Climbing
Months 6 to 12

AI citations compound

By now your clinician has been quoted dozens of times in trusted health publications, the earned media AI answers cite most. No single article gets you cited. The body of coverage does.

AI answerIllustration
Which online therapy platforms do clinicians recommend?
Clinicians point to therapeutic fit as the strongest predictor of outcomes. [Your clinician] of [Your brand] recommends brief consultations with two or three providers…
1 · Everyday Health2 · Verywell Health3 · HuffPost
Next: what each plan costs
Pricing

Healthcare link building packages.

Placements that quote your clinician in health publications like Everyday Health, Verywell Health and HuffPost, delivered every month to lift rankings, E-E-A-T and AI search visibility.

Digital PR

Starter

$3,000/mo
$429 per placement
 
7authority placements
a month
Best for: a single treatment program, clinic or private practice building its first authority
Book a Strategy Call, Starter plan
Recommended

Growth

$6,000/mo
$400 per placement
Save $435 a month vs the Starter rate
15authority placements
a month
Best for: multi-location programs and group practices up against national networks
Book a Strategy Call, Growth plan
Best Value

Elite

$12,000/mo
$375 per placement
Save $1,728 a month vs the Starter rate
32authority placements
a month
Best for: treatment networks, telehealth platforms and multi-website brands
Book a Strategy Call, Elite plan
Built into every Digital PR plan

What one placement is: a published article that quotes your clinician and links to your site. The minimum threshold is DR 50+, and we average DR 75+ across industries.

  • Every publication vetted for DR, traffic and relevance
  • Pitches written in your clinician’s voice
  • Branded and natural anchor strategy
  • Live link tracker and monthly reporting
1:1

Replacement guarantee

If a placement goes live and doesn’t meet the agreed standard for DR, traffic and relevance, we replace it.

Nothing lost.

Rollover guarantee

Placements land throughout the month. If we miss your count, undelivered links roll into next month and go out first.

3 months.

Then month to month

After the minimum, cancel anytime with 30 days’ notice. No long-term lock-in.

Full-Feature Articles

From$1,500/article

A full-length feature about your company on the outlet you choose. You approve every word, and you pay when the editor approves your topic.

  • 200+outlets to choose from
  • DR 70 to 93site authority
  • 2 to 3contextual links
Check Publication Availability

No retainer and no minimum.

Not the right fit

Digital PR, if you need a guaranteed outlet or a story about your own program (Full-Feature Articles cover that). Any service, if rankings must move in the first month: movement typically follows in months 3 to 6.

Healthcare link building

What is healthcare link building?

Healthcare link building is the practice of earning healthcare backlinks and brand mentions from publications Google already trusts for medical information. It builds the domain authority a health brand needs to rank for condition, treatment and provider searches, and to get cited when patients ask AI tools health questions.

Also called link building for healthcare or medical link building.

Nobody links to a detox admissions page.

Program, admissions and provider pages bring in patients, and they almost never earn links on their own. So the authority is earned somewhere else and carried in.

How the authority gets to the pages that bring in patients

Links land where health editors put them. Rankings move where patients search.

  1. 01

    Editorial coverage

    Your clinician quoted in stories on health publications that patients and AI tools already trust.

  2. 02

    Domain-level authority

    Links and brand mentions land on your homepage or the quoted clinician’s bio page, where health editors put the credit.

  3. 03

    Pages that bring in patients

    Internal links carry that authority to your program, admissions and provider pages, where patients decide.

What health editors cite,
ChatGPT cites.

Healthcare search plays by different rules.

Google, health editors and AI answers all hold health to a higher bar than most topics. All three look for the same thing: a real clinician, credited on a publication people trust.

01

Google

Trust carries the most weight on health topics.

Health is what Google calls a Your Money or Your Life (YMYL) topic. A health site earns trust the way a clinician does: by being recognized and cited by sources people already rely on.

“Our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people.”
Google Search Central, October 2026
02

Health editors

The credit goes to the clinician.

Health stories quote a named expert with their credentials, and the link often goes on the clinician’s name. That’s why every campaign is built around your clinicians, and why their bio pages matter.

36%

of the links in our 2026 health placements point straight to the quoted clinician’s bio page.

Clinician’s bio 36%Team or about page 13%Homepage 51%

On EatingWell and Verywell Health, none went to a homepage.

03

AI answers

AI answers lean on earned coverage.

When ChatGPT, Claude or Gemini cite a source, it’s usually earned media, not a brand’s own website. Over months, the coverage quoting your clinicians becomes part of what those answers draw on.

84%

of AI citations come from earned media.

Muck Rack Generative Pulse, May 2026: 25 million+ links cited by ChatGPT, Claude and Gemini

Four ways healthcare link building gets sold.

Most healthcare link building services sell one of four things: guest posts, a traditional PR retainer, full-feature articles or editorial digital PR. We sell the two built for health.

Four ways healthcare link building is sold, compared
ApproachTypical DRPlays by the rules?What it builds
Editorial digital PRDR 75+averageAll threeYour clinician, quoted by name on publications Google already trustsLinks and brand mentions on trusted health publications, the coverage AI answers draw on
Full-Feature ArticlesDR 70 to 93you pick the outletWith digital PRA guaranteed feature on a publication you choose, built around your brand and cliniciansA dedicated article on a named publication, ready to reuse in sales, on your site and in outreach
Guest postingDR 20 to 60RarelyLower-authority blogs, often under a generic bylinePage-level links with little E-E-A-T value
Traditional PR retainerVariesby outletPartlyReal coverage, but links and search rankings aren’t the briefAnnouncements and impressions, with links as a bonus

For healthcare, editorial digital PR is the core of every campaign. Full-Feature Articles add a guaranteed feature on top when you want one. For the wider picture, read our healthcare SEO guide.

Common questions

What healthcare brands ask first.

Pick a question. Straight answers on how it works, what it costs and what to expect.

The work 5

Cost and guarantees 3

Results 2

Compliance 2

The work

What types of healthcare brands do you work with?

Treatment centers, practices, telehealth and wellness brands.

Most of our healthcare work is with addiction treatment and mental health programs, from six-bed detox homes to multi-site networks. We also work with telehealth platforms, plastic surgery and weight loss practices, and functional medicine and nutrition brands, and men’s health and longevity brands are a fit too. What they all need is a credentialed expert a health editor can quote. Our addiction treatment marketing guide covers where this fits in a treatment center’s plan.

1 of 12

The work

What publications do you place healthcare clients on?

Everyday Health, Verywell Health, EatingWell and more.

Recent healthcare placements include Everyday Health, Verywell Health, EatingWell, Parade, Real Simple, HuffPost and Men’s Health. Every placement is on a DR 50+ publication, and campaigns average DR 75+. You can name the outlets you want: for digital PR we pitch them, but the editor decides what runs.

2 of 12

The work

Do we need a credentialed expert?

For digital PR, yes. Editors quote licensed clinicians.

For digital PR, yes. Health editors quote licensed clinicians, mostly MDs, psychologists, LCSWs, PsyDs and LMFTs, plus PMHNPs and DOs. We need your clinician’s bio, headshot and LinkedIn, and they don’t need to join the strategy call. Full-Feature Articles don’t require credentials.

3 of 12

The work

Do we approve every quote?

You can, in about 5 to 10 minutes a day.

You can. The best results come when your clinician lets us pitch on their behalf, because reporters fill their stories fast. If they’d rather review, it’s about two pitches a day and 5 to 10 minutes, with a reply the same day, ideally within a couple of hours. Now and then a reporter asks for a short interview, which they can take or decline.

4 of 12

The work

How is this different from a healthcare PR firm or marketing agency?

We sell placements, not activity.

A PR retainer pays for activity: releases, media lists and pitching. Healthcare marketing agencies usually run ads, websites and content. We sell a fixed number of editorial placements every month (DR 75+ average) at published pricing, each one a published article quoting your clinician with a link to your site. Many clients run us alongside their marketing agency.

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Cost and guarantees

What does it cost?

Digital PR from $3,000 a month.

Digital PR starts at $3,000 a month for 7 placements. Growth is $6,000 for 15 and Elite is $12,000 for 32. Every plan pitches the same publications, so only the price per placement changes. Full-Feature Articles start at $1,500 per article.

6 of 12

Cost and guarantees

Is there a minimum commitment?

3 months, then month to month.

Digital PR starts with a 3-month minimum, then runs month to month, and you can cancel with 30 days’ notice. If we miss a month’s count, the undelivered placements roll into the next month and go out first.

7 of 12

Cost and guarantees

Can you guarantee a specific publication?

Yes for Full-Feature Articles, not digital PR.

With Full-Feature Articles, yes: you choose from publications accepting features in your category, and the placement is guaranteed. With digital PR, we guarantee your monthly placement count, not a specific outlet, because the editor decides what runs. You can request outlets, and we’ll pitch them.

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Results

How long before we see results?

First placements in 2 to 3 weeks.

First placements usually go live within 2 to 3 weeks. Rankings typically start to move in months 3 to 6, and the authority compounds from months 6 to 12. Our Villa Oasis and MEDvidi case studies show what that looked like for a treatment center and a telehealth platform.

9 of 12

Results

How does digital PR help AI search visibility?

It builds the coverage AI tools cite.

AI answers lean on earned media: in Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini, 84% came from it. Every placement adds your clinician to that coverage. No single article gets you cited, but over 6 to 12 months the body of coverage is what gets your brand named more often.

10 of 12

Compliance

Do you work with treatment centers that aren’t LegitScript certified?

Yes. Certification is required for ads, not coverage.

Yes. LegitScript certification is what Google, Meta and Microsoft require before addiction treatment ads can run, and it has no bearing on editorial coverage or organic search. We work with licensed, legitimately operating programs whether or not they’re certified, and many of our clients run certified ad campaigns alongside the coverage we earn.

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Compliance

What should our compliance team know?

No patient information, and no per-patient fees.

Three things. We never need patient information: your clinicians comment as experts on general health topics, never on a patient. Our fee is a flat monthly rate for placements, never tied to patients or admissions, the kind of payment EKRA and state patient-brokering laws prohibit. And if your policies require it, your clinician can approve every quote before it goes to a reporter.

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Didn’t see your question? Ask it on a strategy call

Pick a time. Leave with a plan.

A 30-minute call with Brandon Schroth, who founded Reporter Outreach in 2017 and still runs it. No commitment.

Strategy call30 minutes, video call, with Brandon
No commitment

Pick a time on the booking page. It takes about a minute.

Book a Strategy Call
Times in your time zonePick a time, then confirm

You leave with

  • Your backlink profile, next to your competitorsBring two or three you want to outrank.
  • The publications we’d pitch your clinicians to firstBring your clinicians’ bios.
  • A plan and a priceA service mix and monthly placement targets.
Brandon Schroth

“If we’re not the right fit for you, I’ll tell you on the call.”Brandon Schroth, Founder

Reporter Outreach

Build authority with Digital PR and editorial links, improving rankings and AI visibility.

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