Qooper
Mentoring Software · February 2022 – August 2022
How a SaaS mentoring platform built authority through digital PR and targeted link insertions — growing organic traffic 2,203% in just 6 months.
Great software.
No organic visibility.
Qooper builds mentoring software for enterprises — career development programs, DEI initiatives, leadership development, and employee onboarding. The product had strong adoption with existing customers, but organic search was practically non-existent.
With traffic starting at just 661 monthly visits, Qooper was invisible in a competitive SaaS category dominated by established players with years of content and link authority. They needed a fast, focused campaign that could build credibility and rankings in months, not years.
Two lanes. One flywheel.
Digital PR
We positioned Qooper's leadership as expert sources in mentoring, L&D, career development, and workplace culture. When journalists at business and HR publications needed credentialed commentary on employee development topics, Qooper's team was in their inbox with fast, quotable insights — earning branded mentions and high-authority backlinks that strengthened the entire domain.
Learn about Digital PR →Link Insertions
In parallel, we placed contextual links on relevant existing articles across HR, business technology, and workplace development sites. Each placement was selected for topical fit — the surrounding content aligned naturally with Qooper's core use cases. This directed link equity to specific product and use-case pages that were ready to rank with the right authority signals behind them.
Learn about Link Insertions →6 months of explosive growth
Where Qooper showed up
A selection of editorial placements earned during the engagement.
Want results like these?
Book a strategy call and we'll map your 90-day authority plan — which publications to target, which pages to support, and how to build the kind of editorial presence that moves rankings.
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