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Home / Case Studies / Qooper
How Qooper Grew Organic Traffic 2,203%
Earned Placements
57
Average DR
78
Campaign Length
6

MONTHS

Traffic Increase
2203%
57
earned placements in outlets like:
Deseret News logoBest Life logoYahoo Life logoVerywell Mind logoEveryday Health logoLA Weekly logoPsychCentral logoHealthline logoReviews.com logoForbes logoMSN publication logoBusiness Insider publication logoFatherly publication logoBolde publication logo
Glam publication logoGreatist publication logoWomen's Health publication logoBustle publication logoPureWow publication logoGlamour publication logoRomper publication logoBusiness Insider publication logoAskMen publication logoMSN publication logoFatherly publication logoMotherly publication logoHer Campus publication logoPopSugar publication logo
Esquire publication logoMashed publication logoAllrecipes publication logoSouthern Living publication logoDelish publication logoEat This Not That publication logoReal Simple publication logoFood Network publication logoParade publication logoFood and Wine publication logoMen's Health publication logoEdible publication logoSimply Recipes publication logoThe Spruce publication logo
Business Insider publication logoElite Daily publication logoDaily Dot publication logoMedical News Today publication logoPsychCentral publication logoAskMen publication logoEveryday Health publication logoHealthline publication logoVerywell Mind publication logoMSN publication logoBolde publication logoMDLinx publication logoHealth Digest publication logo
Prospero client logoRecruitCRM client logoHR Cloud client logo360Learning client logoHiver client logoSmart Karrot client logoHer Campus  publication logoHive client logoBreadcrumbs client logoCMSWire publication logoBigCommerce client logoFreshworks client logoTeamwork client logoMonday.com client logo
HostPapa client logoMention logoHackerNoon client logoSoftwareSuggest client logoCrowdsrping logo8x8 client logoPointerpro client logoEnvato client logoSimplified client logoEducba client logoDoc Sumo client logoAvada client logoAstra client logo
Home & Gardens publication logoThe Spruce publication logoYahoo Life publication logoMartha Stewart publication logoLivingetc publication logoApartment Therapy publication logoReal Homes publication logoThursd publication logoSimplemost publication logoUS News publication logoBobvila publication logoPorch publication logo

Analytics


Organic traffic grew as placements compounded over time. This is the Digital PR “authority flywheel”: trusted mentions and links build credibility first—then rankings and traffic follow.

Introduction

Qooper needed to accelerate organic growth in a competitive mentoring software category. To do that, we ran a two-lane authority strategy: (1) Digital PR to earn branded editorial mentions and high-trust backlinks, and (2) targeted contextual link insertions to strengthen key product and use-case pages. This combination increased authority, improved rankings, and drove compounding traffic growth.

Objectives

  • Earn high-trust branded mentions/backlinks (Digital PR)
  • Improve rankings for priority pages/keywords (Link Insertions)
  • Increase organic traffic
  • Drive qualified demo traffic

The Project

We built a 6-month authority + rankings campaign around Qooper’s highest-value pages and topics. First, we aligned on priority use cases (mentoring programs, career development, DEI, leadership development) and mapped target pages to supporting themes. From there, we executed a two-lane strategy: Digital PR to earn branded editorial mentions and homepage authority, plus targeted contextual placements to support specific product and use-case pages. Progress was tracked monthly across placements earned, authority metrics, and organic performance.

Digital PR Strategy (Primary)

We ran an always-on Digital PR campaign to position Qooper’s team as expert sources in mentoring, L&D, and career development. We monitored journalist requests daily, crafted concise, quotable expert insights, and secured placements in relevant publications—driving branded mentions, authority backlinks, and referral traffic to Qooper’s site.

Targeted Contextual Link Strategy (Support Layer)

To reinforce rankings for priority product and use-case pages, we secured contextual links on relevant sites where the surrounding content aligned with Qooper’s core topics. Each placement was reviewed for topical fit, natural anchor language, and on-page context—strengthening keyword visibility while keeping the link profile clean and credible.

Results & Outcomes

After a consistent six-month campaign, Qooper achieved a 2203% increase in organic traffic. Results were driven by two lanes working together:

  • Authority & Trust Growth: Earned 57 editorial placements (avg DR 78), increasing branded mentions and high-quality referring domains.
  • Ranking & Visibility Lift: Stronger authority improved Qooper’s ability to rank for mentoring, learning, and career development software terms.
  • Qualified Traffic Gains: Higher rankings plus referral traffic from editorial coverage contributed to the 2203% organic traffic increase over 6 months.

Traffic quality also improved, with more visitors landing on product and use-case pages (not just blog content).

These editorial placements now serve double duty: they continue building traditional SEO authority while functioning as the trust signals AI search engines rely on to recommend brands. When ChatGPT, Google AI Overviews, or Perplexity answers a query like "best mentoring software" or "employee development platforms," they cite brands with verified editorial footprints across trusted publications. Every CMSWire, Her Campus, and Hive placement earned during this campaign trains AI systems to associate Qooper with authority in the mentoring and L&D category.

Some notable earned placements include:

  • CMSWire (DR 84): Assessing Your Team's Digital Workplace Skills
  • Her Campus (DR 78): The Pitfalls of a Passion-Based Career 
  • Breadcrumbs (DR 71): How to Scale Growth: 8 Strategies to Get Out of a Slump
  • Hive (DR 76): 5 Leadership Theories Every Leader Should Know About 

These placements helped Qooper build credibility at scale while strengthening authority signals that support rankings. As coverage accumulated, organic visibility improved across priority topics—contributing to sustained, compounding traffic growth over the campaign.

Take the Next Step

We’ll review your current visibility, identify quick-win PR angles reporters are already covering, and map the right mix of earned editorial mentions + targeted authority links to improve rankings and drive qualified traffic.

Want more qualified traffic from organic search—without building PR in-house?
Book a Free Strategy call


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Monthly Digital PR Packages


Authority placements delivered every month to improve rankings, brand trust, and AI search visibility.

3-month minimum to build measurable authority & AI visibility. Cancel anytime after.

🌱 Starter
7 authority placements per month

Best for:
Testing AI visibility + building early authority signals
DR 70+ average on authority sites
Targeted pitching + expert copywriting
Branded + natural anchor strategy
Monthly link tracker + reporting
Rollover: undelivered placements carry into next month
$3,000/mo
Book a meeting
📈 Growth
15 authority placements per month

Best for:
 Consistent authority building with steady wins (best for most brands)
DR 70+ average on authority sites
Targeted pitching + expert copywriting
Branded + natural anchor strategy
Monthly link tracker + reporting
Rollover: undelivered placements carry into next month
$6,000/mo
Book a meeting
🚀 Elite
32 authority placements per month

Best for: 
Aggressive growth in competitive categories with maximum coverage
DR 70+ average on authority sites
Targeted pitching + expert copywriting
Branded + natural anchor strategy
Monthly link tracker + reporting
Rollover: undelivered placements carry into next month
$12,000/mo
Book a meeting


Delivery & Rollover
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We aim to deliver your monthly placement target within the month. If any placements aren’t delivered by month-end, they roll over automatically and are prioritized the following month.
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Minimum Term
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All monthly plans have a 3-month minimum to build momentum and measurable authority. You can cancel anytime after month 3.

Frequently Asked Questions

Frequently
‍
Asked Questions

How long before I see results like this?

Most campaigns show meaningful ranking improvements in 4-6 months, with significant organic traffic growth by months 6-12. The timeline depends on your starting domain authority, competitive landscape, and how aggressively we build. Our eCommerce client saw 555% growth in 10 months. Our SaaS client saw 2,203% growth in just 6 months because they started with strong on-page content that was ready to rank once authority caught up.

What does a campaign like this cost?

Our monthly packages start at $3,000/mo for the Starter tier, $6,000/mo for Growth, and $12,000/mo for Elite. The right investment depends on your competitive landscape and growth goals. Most brands start at Growth. You can see full pricing details on our pricing page.

Will this work in my industry?

We've delivered results across eCommerce, SaaS, healthcare, food/lifestyle, and more. The strategy works in any industry where journalists need expert sources — which is virtually every industry. The specific publications and pitch angles change, but the core approach (earning editorial links through journalist sourcing platforms) adapts to any vertical.

How do you get placements on sites like Martha Stewart and U.S. News?

We monitor journalist sourcing platforms — Qwoted, Featured, Source of Sources, and others — daily. When a journalist posts a query that matches your expertise, we respond with a credentialed, thoughtful pitch on your behalf. The journalist decides to include your expert in their article. Every placement is a genuine editorial decision, which is why these links carry maximum SEO value and zero risk.

What's the average quality of links you earn?

Across all campaigns, our editorial placements average DR 75+. For our eCommerce client, the average was DR 79. For our healthcare clients, it reached DR 83. We don't pursue low-authority placements — every link comes from a site with real editorial standards and real organic traffic.

Can you work alongside my existing SEO team or agency?

Yes — most of our clients already have an SEO team handling on-page optimization, technical SEO, and content. We focus specifically on digital PR and link building, which is the piece most in-house teams and generalist agencies struggle to execute. We complement their work rather than duplicate it.

Do you guarantee specific publications?

We can't guarantee specific publications because we can't control journalists' editorial decisions. What we do guarantee is consistent, daily outreach to relevant journalist queries and a transparent reporting process so you see exactly what's being pitched and what's landing. Our track record across hundreds of campaigns speaks for itself.

How is this different from guest posting or buying links?

Guest posts are content you write and place on someone else's blog. Our placements are earned — a real journalist at a real publication decides to cite your expert in their article. Google treats these very differently. Editorial links from publications like Martha Stewart or U.S. News carry significantly more authority than guest posts on niche blogs, and they generate the brand mentions that AI search engines use to recommend brands. There's no risk of Google penalties because these are genuine editorial decisions.

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